In this episode of Step Up Your Social, we’re delving into one of my favorite examples of content marketing on the entire internet.
Traditional marketing highlights a product or feature that it thinks you’ll care about.
Brand marketing tries to make you feel something about the advertiser. Read more
“Unless you genuinely believe that elections should be up for sale to the highest bidder… I want you to realize that Elon Musk will be the highest bidder in any election that he wants to participate in.”
Evan Sutton is the founder of Firekit Campaigns, where he works with unions, Democrats and nonprofits to build powerful stories in today’s fractured media landscape. Read more
Joe Gallina is an attorney and the founder of Call to Activism, a digital media organization dedicated to countering MAGA rhetoric and advocating for democracy, transparency, and justice.
On the day of Donald Trump’s inauguration in 2017, Gallina left his legal career to commit fully to this mission. Read more
In this episode of Step Up Your Social, we’re delving into one of my favorite examples of content marketing on the entire internet.
Traditional marketing highlights a product or feature that it thinks you’ll care about.
Brand marketing tries to make you feel something about the advertiser. Read more