“We do not need to run the same ad to everyone. It’s 2025 — we don’t need to do that.”
Maya Hutchinson is a data-driven marketer with roots in Democratic politics. She started her career on the digital team of President Obama’s re-election campaign and has continued to work at the intersection of tech and politics ever since. Read more
I give that advice to anyone who will listen — candidates, organizations, activists.
It’s not about us. It’s about them.
It’s a hard truth for some to hear, but I drill it into every campaign I work on: no one cares about you — they care about themselves. Read more
“We do not need to run the same ad to everyone. It’s 2025 — we don’t need to do that.”
Maya Hutchinson is a data-driven marketer with roots in Democratic politics. She started her career on the digital team of President Obama’s re-election campaign and has continued to work at the intersection of tech and politics ever since. Read more