“It doesn’t matter if Democratic senators or members of Congress put out TikTok videos or bring influencers for special hearings. Ultimately, if it’s not in their bones that they want to fight with everything they have, the people will see right through it.”
Publer’s analytics have made massive strides since this post was first published in December 2021. The section on analytics was updated in November 2024 to reflect these improvements, and I have added notes and updates to some of the features I’d like to see rolled out.
Last October, my agency quietly turned 10.
I say quietly because there’s no exact founding date to point to. The way I typically tell it, my first speaking gig was Day 1 — a decade ago, when I was just looking for something to do between political cycles. Read more
Joshua Canter is vice president of digital advocacy at McGuire Woods Consulting, where he uses digital tools to influence legislation and shape public policy. His work spans multi-million dollar ad campaigns, interactive platforms, organic content, and full-scale omnichannel strategies — all focused on driving real-world impact.
“It doesn’t matter if Democratic senators or members of Congress put out TikTok videos or bring influencers for special hearings. Ultimately, if it’s not in their bones that they want to fight with everything they have, the people will see right through it.”