Scott Walker thinks Joe Biden should personally take up arms to defend our southern border. From where did he share that ridiculous little nugget of an idea? Disney World. Really.(These tweets were sent 3 hours apart.) pic.twitter.com/vTU9epK9vT— Josh Klemons □ (@jlemonsk) February 27, 2022Last weekend, Scott Walker made a trip to Star Wars Galaxy Edge at Disney World’s Hollywood Studios. Maybe he went to pay homage to his childhood hero and personal role model Darth Vader. Maybe he just nee […]

Lucas Kunce and Authenticity

Lucas Kunce announced his campaign to flip Roy Blunt’s open Missouri Senate seat in March of 2021. His rapid rise to national renown and social media stardom has been nothing short of meteoric. Within a little under a year, Kunce has amassed a Twitter following of over 47,000 followers and out-fundraised the entire Republican field in Missouri, totaling $2.5 million in contributions in 2021 and $710,000 in the fourth quarter of 2021 alone.And he’s done all of that without accepting a si […]

Pete Souza is famous for being President Obama’s photographer. But he also served as the Chief Official White House Photographer for Ronald Reagan.He wrote a book during the Trump years called “Shade: A Tale of Two Presidents,” where he rounded up all the phenomenal Shade he threw at Trump by comparing the bad news cycle of his day to great moments from President Obama’s administration. It’s a great book full of unbelievable photography — and hilarious snark — that takes […]

What your brand can learn from Wordle

If you use the internet, you’ve likely heard of WORDLE. According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021. But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90. How did this viral phenomenon […]

In case you missed it, this week Republican Congresswoman Ashley Hinson (IA-01) got absolutely ratioed on Twitter for taking credit for the Bipartisan Infrastructure Bill… which of course she voted against. The worst part is that Hinson didn’t just quietly oppose the bill — which will bring hundreds of millions in federal funding to a project in her district — she absolutely railed against it, calling it a “socialist spending spree,” and “Washington gamesmanship.”W […]

Deep Dive contrasting the digital programs of John Fetterman and Dr. Oz

The race for Pennsylvania’s open Senate seat is one of the hottest competitions of the political cycle. With a divided 50/50 senate, the stakes are high for both parties to keep every seat they currently hold, and flip as many as they can. Pennsylvania is one of a handful of races that will almost certainly decide who holds the Senate majority in 2022.While Neither John Fetterman (Democrat) nor Dr. Mehmet Oz (Republican) have yet cleared their fields to become their party’s nominee, they are […]

Kevin McCarthy just broke the record for the longest-ever floor speech in the history of the House. He spoke for 8 hours and 33 minutes.Good for him! He put on his big boy pants and worked really, really hard to ensure that Congress couldn’t do jack for working people in this country… at least for one more night.Fortunately, the Democrats in the House simply waited him out, and then quickly voted yes on Build Back Better, the bill he was so desperate to prevent moving forward.Instead of […]

Feel like you’re falling behind your competition? Not reaching as many people as you’d like to with your website, blog and overall digital presence? What are you doing to make sure your content, and your site, is up to par.Managing your business’s online presence is more important than ever. Today, 4 in 5 consumers use search engines to check out local businesses. This means having your information online and up-to-date is incredibly important. What’s even more impor […]

Tips for blogging, step up your social, podcast episode about social media

 In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.Today let’s talk about how you should approach writing content for your blog.In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:The Goldilocks approach to finding good topic areasHow to make your content easy to skimHow to write for your audience, even if you’re not a great writerThe ideal length of a blog post (hint: it’s exactly how long it needs to be and not one wor […]

How Chewy uses their customers darkest moments to build unyielding brand loyalty

What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products… eventually ? ? ?​But Chewy doesn’t just offer canceling clients full refunds. They take their “marketing generosity” to the next level.They don’t just want to get out of the way. They want to be a part of the family.In t […]