First things first, is there really a difference between “capital” and “capitol?” Yes, there really is.Okay! So what is the difference between “capital” and “capitol?” While they might seem confusing, fear not. There is a very easy trick to navigating the difference. First off, with just one exception, you ALWAYS spell it capital. With an “A,” capital applies to money […]
I don’t know you. But I want to! If you use Twitter as a way to communicate with clients, potential clients, supporters or fans, you want to make it as easy as possible for people to contact you on through the platform. Anyone can always tweet at you, but sometimes people want to share something […]
There are countless tools and sites out there to help optimize your social media presence. I want to share one that offers a great solution to a very common problem. The problem How often have you logged onto Twitter and seen people in your feed posting links to their Instagram pics? Probably pretty often. And […]
Carly Fiorina, ousted head of HP and defeated 2010 senate candidate, is running for the GOP nomination for President.Things were going very slowly for her throughout the summer. She was relegated to the “kiddie stage” for the first GOP debate. She accepted her placement and the general consensus was that she shined. She began to […]
Today is the day Marty McFly traveled to in Back to the Future II. #BackToTheFuture is trending on Twitter and Facebook. Several GOP presidential hopefuls (Carly Fiorina and Senator Marco Rubio) released ads based on the sci-fi comedy classic. And plenty of brands are trying to make sure that their products are part of the story. Here […]
Recently I went into Madison Sourdough (on Willy St. on the Near East side). Great restaurant, amazing bread (obviously!). For those who haven’t been, it’s a pretty simple ordering process: you walk in, order at the counter, get a table number and then they bring your food to you. Nothing novel or groundbreaking. But their […]
A little while back, Facebook added a new feature for brand pages: the call-to-action. It is a simple button, next to “Like” on your cover photo. Setup is extremely simple. Go to any brand page for which you are an admin. If you have not yet set one up, you will see this: When you […]
UPDATE: Since writing this post, Facebook has renamed this folder the “other” folder. Ever bump into an old friend and have them admonish you for not returning their Facebook message? Maybe you were busy and forgot to respond. Maybe you were busy and willfully didn’t respond. Or maybe, Facebook sent their message to your spam folder and you […]
Ready to tell your story in 30 seconds? You should be. Do you own a business? Work in sales? Have a cause for which you want people to volunteer or give money? Maybe you are in a band or have an upcoming art show? If there is any capacity in your life that involves sharing […]
Say it ten times: “if it didn’t happen on social media, it didn’t happen.” Then say it a few more times, just for good measure. Make sure it’s fully ingrained. Then incorporate this simple lesson into your digital strategy. If it didn’t happen on social media, it didn’t happen.
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