I don’t know about you, but I use Apple Notes constantly. I love them for a bunch of reasons, but primarily: they are always with me. And I mean always. I can jot something down in Notes when at my computer, and through the magic of the iCloud, my Notes are there waiting for me on my iPhone […]
Warren Buffett is a better writer than you for one simple reason: he knows his audience and he writes directly for them. Are you doing the same? Don’t write your content for “the world,” rather write it for an individual. Don’t try to make yourself *sound* smart. Try to make your reader *feel* smart. […]
Step Up Your Social Ep. 8 Social media can be an overwhelming place, especially when you feel like you don’t speak the language. You’re scrolling through your social channels and you see a bunch of random letters tacked together — TIL, FWIW, IMHO — it can be hard to even know where to start. So […]
Step Up Your Social Ep. 7 There are 5 keywords that, when used in a post on Facebook, automatically limit your post’s reach. Facebook has labeled the tactic in question as “Engagement Bait.” While Engagement Bait first started being penalized in the Facebook algorithm over a year ago, Facebook just recently began applying their penalties […]
You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page. The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page. In this episode: • We dive into […]
Step Up Your Social Ep. 5 Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process? In this episode, we cover two inter-related topics: the importance of […]
If you run ads on Facebook without first building quality audiences, it’s like you’re standing in the street, throwing expensive flyers in the air, and hoping for the best. Facebook offers you the opportunity to microtarget based on tons of different factors. In this episode, we talk about the importance of microtargeting. We will also […]
“Stories” are the Facebook response to Snapchat — fun, quirky bits of content that disappear after 24 hours. Throughout the Facebook Universe — WhatsApp, Instagram, Facebook and Messenger, people are currently sharing over a billion stories every day! Instagram Stories alone has over 400 million daily active users — more than twice as many as […]
Tweetdeck is no more. If you are a paying user of Twitter you can still use it as X Pro 🙄 but Tweetdeck as described in this episode is no longer a free tool. In episode 2 of #StepUpYourSocial, we tackle the important subject of Twitter lists. One common complaint about Twitter is that the […]
That’s right! I’ve started a podcast. It’s called Step Up Your Social and it’s intended to provide quick, actionable tips to help you master your social media. I plan on making these all “flash episodes,” around 10 minutes long or less. That way you can hop in, learn something quick and get right back to work! Have […]
Categories
Recent Posts
- Turning Followers Into Voters with Erika Harrison of Black Girls Who Brunch and Claire Shorall of Sway | Hello Merge Tag Ep. 55
- Stop Thinking About Persuasion. Start With The Bedrock Approach.
- Are Democrats Ready for Our First Truly AI Election? with Jack Welty | Hello Merge Tag Ep. 53
- Democrats Don’t Have a Tactics Problem. We Have a Strategy Problem. With Murshed Zaheed | Hello Merge Tag Ep. 52
- 10 Reasons Publer is My Go-To Tool for Social Media Management in 2026
