On Friday, Donald Trump was inaugurated as the 45th President of the United States before a crowd of about a quarter of a million people gathered on the National Mall. The following day, half a million people took to the street’s in our nation’s capital for the #WomensMarch in order to “stand together in solidarity with our partners and children for the protection […]
Spencer X. Smith asked Madison’s social media and marketing experts to share their top advice from 2016. He then published their responses in In Business Madison Magazine. I am very honored to have been included as one of Madison’s social media and marketing experts. Here the advice I offered: “Don’t sell; build. Build trust, communities, and relationships. […]
Author’s note: I wrote this post leading up to the holiday season. But these tips are valid all year round. So whenever you might be reading this post, I hope you find it helpful and timely. The holidays are almost here and that means it’s spending season! People are going to be buying presents, taking […]
Yesterday, Donald Trump Jr. tweeted this: The backlash was quick and it was fierce. A particularly good response (one of thousands) came from Jon Favreau, who used to work for President Obama. And on the other end of the spectrum, here’s one from @darth: It’s worth noting that as offensive as Trump Jr.’s tweet was, it […]
FedEx has one of marketing’s most recognizable logos. It’s simple: take the first syllable of each word in their name. Federal Express becomes Fed Ex. Smash them together. Put them in the proper font. And voila: you have a well-known brand. But FedEx has long used color to differentiate which branch of their business their […]
Last week, I had the good fortune to attend the Democratic National Convention in Philadelphia. Needless to say, it was quite the experience. I saw and learned A LOT. While the DNC is all about politics, and quite a bit about policy, I want to reflect on what I learned regarding process. Here are a […]
I wrote this before Twitter was bought by that rich guy. I actually think the general theme here still holds, but my love for Twitter is GREATLY dimished. People often ask me why I love Twitter as much as I do (in case you are wondering, I love it. A LOT). I have so many […]
Ever wonder what your partners, competitors or market leaders are doing well on Facebook? Guess what? Facebook has you covered! You can actually set up “Pages to Watch” and then track both their weekly progress and their top posts of the week. If you haven’t already set up this functionality, fear not—it’s easy! First go […]
Facebook is nothing if not dynamic. Understand how part of its functionality works today, and tomorrow you’ll notice that it’s changed. A week later, it may have changed yet again. The goal shouldn’t be to KNOW everything about how the platform works, rather to spend enough time with it that you know how to grow […]
Twitter, and the internet in general, can be an overwhelming place if you don’t speak “the language.” While this list is neither meant to be exhaustive nor ever up-to-date up with an ever progressing set of terminology, these are some acronyms that you should know.Come across any others you aren’t sure about? Google can usually […]
Categories
Recent Posts
- Stop Thinking About Persuasion. Start With The Bedrock Approach.
- Are Democrats Ready for Our First Truly AI Election? with Jack Welty | Hello Merge Tag Ep. 53
- Democrats Don’t Have a Tactics Problem. We Have a Strategy Problem. With Murshed Zaheed | Hello Merge Tag Ep. 52
- 10 Reasons Publer is My Go-To Tool for Social Media Management in 2026
- 10 Years In and We Just Won Our First Reed Award
