When you sit down to write a social media post, it’s easy to think about promoting your amazing, important and worthwhile message to the world — to make pronouncements that will change your audience’s behavior and blow their minds. Whether you are selling a product, promoting an event or even just sharing an interesting article […]
I wrote a guest blog post for Indie on the Move entitled: 5 Ways to Use Facebook Live to Grow Your Brand’s Reach. While the post is (obviously) geared towards musicians, I think it can assist any person or brand who works directly with people. Try and think about your own audience: what might a “behind […]
You are busy; there aren’t enough hours in the day to do everything. Social media feels like a chore; one that never ends. You might feel that if you can’t do it right, why bother doing it all. Fret not: A good social media program can be run in as few as 20 minutes a day. This […]
Facebook makes it easy to invite those who like your content to like your page. Check out this simple trick and start growing your page today!
On Friday, Donald Trump was inaugurated as the 45th President of the United States before a crowd of about a quarter of a million people gathered on the National Mall. The following day, half a million people took to the street’s in our nation’s capital for the #WomensMarch in order to “stand together in solidarity with our partners and children for the protection […]
Instagram finished 2016 with a billion monthly active users. 500 million of them are active on a daily basis. Five. Hundred. MILLION! That’s 1/3 of ALL internet users. And they are active. Everyday, users post an average of 95 million posts. And they like over 4 billion posts. (Yes, that’s billions with a “B”.) Brands are a big part of the fun. And […]
Spencer X. Smith asked Madison’s social media and marketing experts to share their top advice from 2016. He then published their responses in In Business Madison Magazine. I am very honored to have been included as one of Madison’s social media and marketing experts. Here the advice I offered: “Don’t sell; build. Build trust, communities, and relationships. […]
Author’s note: I wrote this post leading up to the holiday season. But these tips are valid all year round. So whenever you might be reading this post, I hope you find it helpful and timely. The holidays are almost here and that means it’s spending season! People are going to be buying presents, taking […]
Yesterday, Donald Trump Jr. tweeted this: The backlash was quick and it was fierce. A particularly good response (one of thousands) came from Jon Favreau, who used to work for President Obama. And on the other end of the spectrum, here’s one from @darth: It’s worth noting that as offensive as Trump Jr.’s tweet was, it […]
FedEx has one of marketing’s most recognizable logos. It’s simple: take the first syllable of each word in their name. Federal Express becomes Fed Ex. Smash them together. Put them in the proper font. And voila: you have a well-known brand. But FedEx has long used color to differentiate which branch of their business their […]
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