FedEx has one of marketing’s most recognizable logos. It’s simple: take the first syllable of each word in their name. Federal Express becomes Fed Ex. Smash them together. Put them in the proper font. And voila: you have a well-known brand. But FedEx has long used color to differentiate which branch of their business their […]
Last week, I had the good fortune to attend the Democratic National Convention in Philadelphia. Needless to say, it was quite the experience. I saw and learned A LOT. While the DNC is all about politics, and quite a bit about policy, I want to reflect on what I learned regarding process. Here are a […]
On Thursday night, Jeb Bush held a town hall in New Hampshire—a must win state for his struggling campaign. Looking at the pictures, it’s clear he packed the room. He proudly took to Twitter to report that the crowd was “400 strong.” Respectable turnout, no doubt about it. Just a few hours away in Vermont […]
Carly Fiorina, ousted head of HP and defeated 2010 senate candidate, is running for the GOP nomination for President.Things were going very slowly for her throughout the summer. She was relegated to the “kiddie stage” for the first GOP debate. She accepted her placement and the general consensus was that she shined. She began to […]
Today is the day Marty McFly traveled to in Back to the Future II. #BackToTheFuture is trending on Twitter and Facebook. Several GOP presidential hopefuls (Carly Fiorina and Senator Marco Rubio) released ads based on the sci-fi comedy classic. And plenty of brands are trying to make sure that their products are part of the story. Here […]
This is a current Dr. Pepper display, in the entranceway at the Hy-Vee on East Washington Ave. Simply using cases of Dr. Pepper (red) set against cases of Diet Dr. Pepper (white), they found a really creative way to show their Wisconsin pride. They didn’t need special bottling or a massive banner; they simply incorporated […]
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