Social media moves fast. You need a good strategy, but also countless cute/clever/funny/helpful/interesting pieces of content day in and day out to make it work. If you are doing it regularly, you are going to occasionally make mistakes.
The majority of the time, you will notice your error before anyone else does and you can delete your tweet or edit your post.
It’s worth noting that as offensive as Trump Jr.’s
FedEx has one of marketing’s most recognizable logos. It’s simple: take the first syllable of each word in their name. Federal Express becomes Fed Ex. Smash them together. Put them in the proper font. And voila: you have a well-known brand.
Last week, I had the good fortune to attend the Democratic National Convention in Philadelphia. Needless to say, it was quite the experience. I saw and learned A LOT.
While the DNC is all about politics, and quite a bit about policy, I want to reflect on what I learned regarding process.
This is a current Dr. Pepper display, in the entranceway at the Hy-Vee on East Washington Ave.
Simply using cases of Dr. Pepper (red) set against cases of Diet Dr. Pepper (white), they found a really creative way to show their Wisconsin pride.