Digital tips for political campaigns: keep your landing pages up to date

I get emails from all kinds of people, businesses and organizations. I love the art of the email, so I subscribe to many lists. Of course, this list includes numerous candidates running for President in the 2016 cycle, both Democratic and Republican.

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Digital tips for capmaigns: don't let turnout definee your success

On Thursday night, Jeb Bush held a town hall in New Hampshire—a must win state for his struggling campaign. Looking at the pictures, it’s clear he packed the room. He proudly took to Twitter to report that the crowd was “400 strong.”
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Carly Fiorina, ousted head of HP and defeated 2010 senate candidate, is running for the GOP nomination for President. Things were going very slowly for her throughout the summer. She was relegated to the “kiddie stage” for the first GOP debate.
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Say it ten times: “if it didn’t happen on social media, it didn’t happen.”
Then say it a few more times, just for good measure. Make sure it’s fully ingrained.
Then incorporate this simple lesson into your digital strategy.
If it didn’t happen on social media, it didn’t happen.
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This post originally ran on Tumblr.

I was once asked by a political campaign to help their candidate with debate prep. Along with my candidate, there were several very intelligent, articulate and qualified candidates running. And then there was Robert (not his real name).

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This Sunday, Wisconsin Governor Scott Walker will follow the lead set by so many American presidential hopefuls before him by visiting Israel. He’s not bringing press with him. Apparently he’s not going to talk — he’s going to listen.

According to a campaign spokesperson, Walker is “interested in hearing firsthand Israel’s concerns about the future of our alliance and identifying ways to restore the ruptured bonds between our two countries.

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