Gabb Zutrau, Zohran Mamdani's chatbot wizard

“You don’t want to be caught in that high volume moment and not have a way to capture people, not have a way or a plan to funnel people from Instagram onto your owned list.”

You might not recognize today’s guest by name, but you’ve seen her work in action.

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jess zander you can do it gardening living your values content creation

“It can’t just be about the things that affect us as individuals. It has to be broader.”

There’s been a lot of talk lately about looking for a Joe Rogan of the left.

The whole thing is ridiculous… for so many reasons.

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RC Di Mezzo from Courier | From Zero to 3  Billion Views: The Social-First Content Strategy Behind Courier Newsroom

“Every newsroom, whether they acknowledge it or not, is values-driven. The choice to cover something or not cover something, the choice to use a word in a headline or not, is a statement on your values and your mission. We are just more transparent about it.”

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Anat Shenker Osorio sell the brownie political podcast

“Sell the brownie, not the recipe… So instead of taking your public policy out in public and thinking that that is a message, which it is not, you talk about the outcome of your policy.”

Anat Shenker-Osorio is a political strategist, messaging consultant, and communications researcher renowned for helping progressive campaigns win by using more effective language. Read more

Scaling Up: Lessons from WisDems’ Remarkable Digital Growth with Ben Wikler Hello Merge Tag

“Democrats can absolutely win, even in the face of this flood of money from the right and every horrific tactic that the right wants to use.”

Y’all know Ben Wikler. He’s currently the head of the Democratic Party of Wisconsin — a role he’s held since 2019. Read more

dark woke with bhavik lathia hello merge tag podcast about social media and politics

“Dark woke is Democrats breaking out of the respectability prison that Republicans have put us in for decades and finally saying shit and doing things that stop voters in their tracks and actually get their attention.”

Bhavik Lathia is a political strategist and technologist. Read more

kat abughazalah candidate for congress bluesky first campaign, hello merge tag a podcast about social media and politics

“What I’ve been most frustrated with politics is how impersonal it is and so we’re trying to make it accessible and personal again.”

Kat Abughazaleh is running for Congress, challenging long-time incumbent Jan Schakowsky in Illinois’ 9th District.

Needless to say, Kat doesn’t look like, sound or act like your typical candidate. Read more

Building a Political on Ramp, Kate Duffy - Motherhood for Good Wisconsin content creator, Hello Merge Tag: A podcast about social media, politics and where they intersect.

“I’m constantly just enamored with the power that women have and do not use. And I just want to harness that and spread it.”

Kate Duffy is the founder of Motherhood for Good, a grassroots movement and independent media group dedicated to educating and empowering women so they can tap into their power—and use it for good. Read more

Gerrymandering is a cancer - just ask wisconsin republicans.png

Gerrymandering Is Bad. Period.

Anyone who cares about democracy — or fairness — knows that gerrymandering is bad.

Here in Wisconsin, we’re a 50/50 state (as swingy as a swing state gets!). But in 2010, Republicans won a trifecta — taking the governor’s office, the State Assembly, and the State Senate — and they used that power to draw maps that rigged the game, guaranteeing themselves control of our State Legislature for a generation. Read more

Making Tesla Toxic with Evan Sutton | Hello. Merge Tag, a podcast about politics and social media

“Unless you genuinely believe that elections should be up for sale to the highest bidder… I want you to realize that Elon Musk will be the highest bidder in any election that he wants to participate in.”

Evan Sutton is the founder of Firekit Campaigns, where he works with unions, Democrats and nonprofits to build powerful stories in today’s fractured media landscape. Read more