Warren Buffett is a better writer than you for one simple reason: he knows his audience and he writes directly for them. Are you doing the same?

Don’t write your content for “the world,” rather write it for an individual.

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Wisconsinites went to the polls on Tuesday In droves. The final results of the election though do not fully reflect the will of the people.

There were five statewide races: Governor (with Lt. Gov on the same ticket), US Senator, Attorney General, Treasurer and Secretary of State.

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If you have tuned out this news completely for Memorial Day weekend, congratulations!

If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life).

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Digital tips for political campaigns

It’s always best practice to read through an article before sharing it via social media.

Sometimes a headline tells you most of what you need to know, and it’s okay to only skim the article, without reading every word. For example, if your local paper reports that a new baby panda was born at your zoo, you can pretty well trust you got the gist of the takeaway before even clicking on the link.

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Digital Tips for Aspiring Activists

We live in strange times. One person with a little ingenuity and a Twitter account or a YouTube channel can have greater reach than their local paper, and greater influence than even some in the national media.

But for most of us, we log-on to social media to connect with our friends and family, to see what’s happening in the world and to share our opinions.

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Madison, WI knows how to march

On Friday, Donald Trump was inaugurated as the 45th President of the United States before a crowd of about a quarter of a million people gathered on the National Mall.

The following day, half a million people took to the street’s in our nation’s capital for the #WomensMarch in order to “stand together in solidarity with our partners and children for the protection of our rights, our safety, our health, and our families – recognizing that our vibrant and diverse communities are the strength of our country.”

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Yesterday, Donald Trump Jr. tweeted this:

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The backlash was quick and it was fierce. A particularly good response (one of thousands) came from Jon Favreau, who used to work for President Obama.

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And on the other end of the spectrum, here’s one from @darth:

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It’s worth noting that as offensive as Trump Jr.’s

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Last week, I had the good fortune to attend the Democratic National Convention in Philadelphia. Needless to say, it was quite the experience. I saw and learned A LOT.

While the DNC is all about politics, and quite a bit about policy, I want to reflect on what I learned regarding process.

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I wrote this before Twitter was bought by that rich guy. I actually think the general theme here still holds, but my love for Twitter is GREATLY dimished.
People often ask me why I love Twitter as much as I do (in case you are wondering, I love it.
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Digital Guide: The Basics

Recently, I spoke at Social Media Breakfast about Using Social Media to Build a Movement (Even Without a “Real” Budget or Staff).

We covered many topics and concepts, but the one that seemed to garner the most buzz was the concept of the Digital Guide.

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