When you sit down to write a social media post, it’s easy to think about promoting your amazing, important and worthwhile message to the world — to make pronouncements that will change your audience’s behavior and blow their minds. Whether you are selling a product, promoting an event or even just sharing an interesting article […]
I wrote a guest blog post for Indie on the Move entitled: 5 Ways to Use Facebook Live to Grow Your Brand’s Reach. While the post is (obviously) geared towards musicians, I think it can assist any person or brand who works directly with people. Try and think about your own audience: what might a […]
Spencer X. Smith asked Madison’s social media and marketing experts to share their top advice from 2016. He then published their responses in In Business Madison Magazine. I am very honored to have been included as one of Madison’s social media and marketing experts. Here the advice I offered: “Don’t sell; build. Build trust, communities, and relationships. […]
Author’s note: I wrote this post leading up to the holiday season. But these tips are valid all year round. So whenever you might be reading this post, I hope you find it helpful and timely. The holidays are almost here and that means it’s spending season! People are going to be buying presents, taking […]
Yesterday, Donald Trump Jr. tweeted this: The backlash was quick and it was fierce. A particularly good response (one of thousands) came from Jon Favreau, who used to work for President Obama. And on the other end of the spectrum, here’s one from @darth: It’s worth noting that as offensive as Trump Jr.’s tweet was, it […]
I wrote this before Twitter was bought by that rich guy. I actually think the general theme here still holds, but my love for Twitter is GREATLY dimished. People often ask me why I love Twitter as much as I do (in case you are wondering, I love it. A LOT). I have so many […]
Twitter, and the internet in general, can be an overwhelming place if you don’t speak “the language.” While this list is neither meant to be exhaustive nor ever up-to-date up with an ever progressing set of terminology, these are some acronyms that you should know.Come across any others you aren’t sure about? Google can usually […]
Recently, I spoke at Social Media Breakfast about Using Social Media to Build a Movement (Even Without a “Real” Budget or Staff). We covered many topics and concepts, but the one that seemed to garner the most buzz was the concept of the Digital Guide. So let’s break it down. What is a Digital Guide – An Overview […]
The wait is over! It’s now officially as easy to switch between Instagram accounts on your mobile device as it is to switch between Twitter accounts. For those of you who run only a single account, this won’t change your interaction with the platform. But if you have a personal account, and you also run […]
On Thursday night, Jeb Bush held a town hall in New Hampshire—a must win state for his struggling campaign. Looking at the pictures, it’s clear he packed the room. He proudly took to Twitter to report that the crowd was “400 strong.” Respectable turnout, no doubt about it. Just a few hours away in Vermont […]
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