There are three primary reasons you should be blogging to grow your brand: 1) It’s great for your SEO (Search Engine Optimization) 2) It positions you as an expert in your field 3) It creates endless bridges between your social media and your websiteIn this episode of #StepUpYourSocial, we dig into all three of these […]
A supporter spotlight is an opportunity for you to shine a light on one of your supporters and talk about how great they are. It can be a blog or a Facebook post, a short video on Instagram or whatever else makes sense for your brand. The primary thing is that you are shouting someone […]
Instagram Stories just keep getting more popular. Over 500 million people now use them every… single… day! And their functionality keeps growing as well. In this episode of #StepUpYourSocial, we cover ten tips, tricks, hacks and strategies that you should be using to take your Instagram Story game to the next level. We cover: Growing […]
Don’t you wish you had a magic wand you could use to see what your competitors were doing well, so that you could grow your own business accordingly? Facebook has a free feature, available to all Facebook Brand pages, that might as well be a magic wand. Yet so few brands are taking advantage of […]
Warren Buffett is a better writer than you for one simple reason: he knows his audience and he writes directly for them. Are you doing the same? Don’t write your content for “the world,” rather write it for an individual. Don’t try to make yourself *sound* smart. Try to make your reader *feel* smart. […]
Step Up Your Social Ep. 8 Social media can be an overwhelming place, especially when you feel like you don’t speak the language. You’re scrolling through your social channels and you see a bunch of random letters tacked together — TIL, FWIW, IMHO — it can be hard to even know where to start. So […]
Step Up Your Social Ep. 7 There are 5 keywords that, when used in a post on Facebook, automatically limit your post’s reach. Facebook has labeled the tactic in question as “Engagement Bait.” While Engagement Bait first started being penalized in the Facebook algorithm over a year ago, Facebook just recently began applying their penalties […]
You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page. The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page. In this episode: • We dive into […]
Step Up Your Social Ep. 5 Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process? In this episode, we cover two inter-related topics: the importance of […]
If you run ads on Facebook without first building quality audiences, it’s like you’re standing in the street, throwing expensive flyers in the air, and hoping for the best. Facebook offers you the opportunity to microtarget based on tons of different factors. In this episode, we talk about the importance of microtargeting. We will also […]
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