Bringing a Field Program to Life on Social Media with Sarah Keyeski and Emily Tseffos

Sarah Keyeski is a mental health care provider, a mom and this past cycle, she was a first-time political candidate. She ran for State Senate in Wisconsin against an incumbent who’s been an elected official in her community since 1991 — and Sarah won!

Emily Tseffos is a former educator, a community advocate and a mom who ran for office in an extremely Republican district. While she didn’t win, she ran a hell of a race and made impressive and significant inroads into a community not used to being organized.

Full disclosure: I had the privilege to work with both of these candidates throughout their campaigns.

But I invited Sarah and Emily onto the podcast because they didn’t just run strong races—they also executed inspired digital programs. We dive into how they approached digital strategy, especially as it related to their field programs, what they learned along the way, and their advice for future candidates.

In this conversation, we also explored:

- The power of social media to cut through the noise and build real connections
- How social media can connect the dots to help explain why things are the way they are
- The importance of going beyond the soundbite
- “The Schitt’s Creek Protocol”
- And so much more

Find all episodes at HelloMergeTag.com or wherever you stream podcasts.

Links

Wisconsin State Senator-Elect Sarah Keyeski

Website | Facebook | Instagram

Emily Tseffos, former candidate for Wisconsin State Assembly

Website | Facebook | Instagram | TikTok

Big thanks to our sponsor Civic Shout. Learn more about the great work they’re doing to help Democratic campaigns and progressive nonprofits build their lists ethically at civicshout.com/partners.