Political Onboarding

The better we understand you, your campaign and your vision, the better we can help tell your story.

Please fill out this questionnaire to the best of your ability. Thanks!

Political Onboarding

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Name*

First Last

Email*

Phone

Website

Facebook URL

Instagram Handle

Twitter Handle

If you have any other relevant social media channels, please share them here.

Do you have a campaign tagline?

Please list all of your past political, organizing and professional experience in as much detail as possible. How many terms did you serve, what did you accomplish during each role that you want to highlight, etc.

Tell us about any relevant family that you would like to be part of your story? This can include, but is not limited to, your kids (age and name - if you want to talk about them), partners, parents, pets, famous aunts... anyone you think we should know about and why!

Are you a groundbreaking candidate? (Will you be the first ___?) Share as many ways how as relevant.

What are your top digital goals?

What are your biggest digital struggles?

Why are you the right candidate for this office?

In your opinion, what has been the most successful posts/content/campaigns you have used to date via social media? Why do you think it/they did so well?

What issues are most important to you?

Are there any issues where your stance is "a little complicated" and you'd like us to NOT talk about it?

(Check the box for any issues you do NOT want to talk about)

$15 Minimum Wage

Vaccine Mandates

Mask Mandates

Green New Deal

Medicare For All

Public Option

Black Lives Matter

Legalization of Marijuana

Investment in Infrastructure

Public Education

Voting Rights

Police Reform

Afghan Refugees

Immigration

Abortion Rights

LGBTQ Equal Rights/Protection

Prison/Criminal Justice Reform

Affordable Housing

Gerrymandering/Fair Maps

Government Assistance Programs

Abolishing Student Debt

Other (please add it below)

Please list any other issues we should avoid delving into.

What is your messaging triad? (If you could snap your fingers and have everyone know 3 things about you - what would those 3 things be?)

How would you define your brand in 3 words (or short phrases)?

Which candidates/elected officials do you look to for inspiration (specifically related to their online program)? Please be as specific as possible about who and why.

Are there any non-political companies, orgs or people you love (specifically related to their online program)? Please be as specific as possible about who and why.

Which local or statewide publications do you look to for news (this can include newspapers, blogs, tv programs, radio...). Please include links for anything obscure.

Are there any publications we should avoid using (we'll of course never use garbage like Breitbart or InfoWars, but are there any less obvious publications or sources you'd prefer we avoid)?

Who/what are the protagonists in your story? Other than you, who are the champions in your race? This could be people (Stacey Abrams/Senator Baldwin), issues (Green New Deal, Fight for $15), unions, organizations, popular activists or elected officials. The more specific you can be, the better.

What are the local issues that are important to your district/community. Please spell out your stances on these issues.

Who are you running against? (Please include links to their websites and/or social channels.)

Other than your opponents, who/what are the antagonists in your story? This could include elected officials, specific companies or organizations, issues like right to work laws, etc.

How funny do you want your program to be?

On a scale of 1 (no humor) to 10 (I'm hilarious, let's lean in!)

Please enter a number from 1 to 10.

How snarky do you want your program to be?

On a scale of 1 (no snark) to 10 (all snark)

Please enter a number from 1 to 10.

How aggressive do you want your program to be?

On a scale of 1 (puppies and butterflies) to 10 (attack dog)

Please enter a number from 1 to 10.

How would you describe your voice? (Passionate, inspirational, dry, witty, straightforward...)

Is there any slang you like to use (y'all, you'se guys...)? Any phrases you use often? (The better we understand your voice, the easier it is for us to write in it.)

Do you curse?

Often

Occassionally to make a point

Never

If you do curse, which words are you comfortable using?

Does your campaign utilize any hashtag(s)? If so, what are they?

What's your take on emojis?

Use them often

Use them sparingly

Never use them

What's your take on memes?

Love them - go wild!

Use them sparingly

Never use them

What is your preferred email sign off? (Sincerely, warmly, with gratitude, best...)

Other than you (the candidate) are there any other stakeholders who could serve as email senders? (This could include your campaign manager, spouse, endorsers, a "Team" account, etc.)

If you could have any celebrity as your spokesperson (living or deceased, modern or historical, real or fictional), who would it be and why? (You can pick more than one.)

Do you have any writing online that would help us better understand your voice? This could be an old Twitter account you no longer use, a blog, an article you wrote for your college paper... anything that will help us learn how you write. Please share links or detailed instructions to help us track this content down. List as many things as apply. 


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