A while back, a conservative organization acquired our email address and started spamming us with one of the worst email marketing programs we’ve ever seen. This was next-level bad. So bad in fact that we just had to write up some takeaways we could learn about writing better emails from their no-good-very-bad-what-is-even-happening-here email program. We […]
Kyle Tharp is the managing editor of FWIW, a newsletter and media company that tracks the internet’s influence on our politics. Every week they break down digital spending, strategy, tactics, and trends in our elections. They highlight whose spending is up, whose is non-existent, and how campaigns, PACs and advocacy groups are leveraging online platforms […]
Candy Phelps is an expert in a lot of things. She’s an entrepreneur, a visionary and a content marketing and SEO expert. Through her company 1 Day® Campaign, she’s also the creator of the 1 Day® Website, which creates amazing, SEO-optimized websites developed specifically for her clients… in a day! She’s worked with dozens of […]
In this episode of Hello Merge Tag, we checked in with Myles Bugbee, a digital strategist with decades of experience in the field. He’s worked with numerous campaigns, agencies and advocacy organizations, including a stint as the National Digital Director at For Our Future and as the Digital Director for Senator Jon Tester’s 2018 reelection […]
The inaugural episode of Hello Merge Tag is now live! We checked in with Jacob Malinowski, a digital fundraiser with Goodman Campaigns, a firm dedicated to helping downballot, pro-choice candidates raise money through email, text and direct to donate ads. He was recently involved in the Janet For Justice race, as Janet Protasiewicz ran a […]
When it comes to digital marketing, I’m not one to punch down. Digital — like life — is hard. People are doing their best. There are going to be typos. And broken links. Formatting is going to occasionally fail you. It happens. But some digital programs are so bad, we would be remiss NOT to […]
If your social media engagement is down, you’re not alone! Social media is an amazing tool to reach new people. But never forget, social media is rented land. Keep posting to your social channels, but also those social media channels to grow on real estate that you own. This can include newsletters, blogs, digital communities, […]
Google “political email” and you’ll find endless stories about how terrible it’s become. Campaigns — on both sides of the aisle — are buying and swapping lists and then spamming folks relentlessly, endlessly begging for dollars. Many of these campaigns aren’t even bothering to onboard new emails — warming them up with intros and soft […]
My inbox used to cause me a ton of stress.It’s the place I talk to clients, colleagues and team members. But it’s also the place I hear from political campaigns, brands, non-profits, journalists and so much more.For many years, all of those emails would come into one single place and it was always so hard to know what I needed to work on now, and what could be put aside for later.But, as it turns out, Gmail has tools to help.These two simple tricks — that combined only take me moments […]
So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your […]
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