“Sell the brownie, not the recipe… So instead of taking your public policy out in public and thinking that that is a message, which it is not, you talk about the outcome of your policy.” Anat Shenker-Osorio is a political strategist, messaging consultant, and communications researcher renowned for helping progressive campaigns win by using more […]
“Democrats can absolutely win, even in the face of this flood of money from the right and every horrific tactic that the right wants to use.” Y’all know Ben Wikler. He’s currently the head of the Democratic Party of Wisconsin — a role he’s held since 2019. Here’s a quick relevant fact for you: I […]
“Dark woke is Democrats breaking out of the respectability prison that Republicans have put us in for decades and finally saying shit and doing things that stop voters in their tracks and actually get their attention.” Bhavik Lathia is a political strategist and technologist. He’s led campaigns in India, Australia, and the US, and supported […]
“What I’ve been most frustrated with politics is how impersonal it is and so we’re trying to make it accessible and personal again.” Kat Abughazaleh is running for Congress, challenging long-time incumbent Jan Schakowsky in Illinois’ 9th District. Needless to say, Kat doesn’t look like, sound or act like your typical candidate. Her announcement video […]
“I’m constantly just enamored with the power that women have and do not use. And I just want to harness that and spread it.” Kate Duffy is the founder of Motherhood for Good, a grassroots movement and independent media group dedicated to educating and empowering women so they can tap into their power—and use it for […]
Gerrymandering Is Bad. Period. Anyone who cares about democracy — or fairness — knows that gerrymandering is bad. Here in Wisconsin, we’re a 50/50 state (as swingy as a swing state gets!). But in 2010, Republicans won a trifecta — taking the governor’s office, the State Assembly, and the State Senate — and they used […]
In this episode of Step Up Your Social, we’re delving into one of my favorite examples of content marketing on the entire internet. Traditional marketing highlights a product or feature that it thinks you’ll care about. Brand marketing tries to make you feel something about the advertiser. Content marketing looks to provide value as a […]
“Unless you genuinely believe that elections should be up for sale to the highest bidder… I want you to realize that Elon Musk will be the highest bidder in any election that he wants to participate in.” Evan Sutton is the founder of Firekit Campaigns, where he works with unions, Democrats and nonprofits to build […]
Joe Gallina is an attorney and the founder of Call to Activism, a digital media organization dedicated to countering MAGA rhetoric and advocating for democracy, transparency, and justice. On the day of Donald Trump’s inauguration in 2017, Gallina left his legal career to commit fully to this mission. Through Call to Activism, he has built […]
“Democrats who have been in office for a long time follow polls instead of trying to change them. So while they’ll attack Republicans for threatening to cut Medicaid in order to fund tax cuts for the rich, they’re mostly shy about making a big picture argument about Trump’s fascism.” So says Micah Sifry in a […]
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