Onboarding

The better we understand your organization, your values and your goals, the better we can help tell your story.

Please fill out this questionnaire to the best of your ability. Thanks!

Onboarding

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Name*

First Last

Email*

Phone

Website

Facebook URL

Instagram Handle

Twitter Handle

If you have any other relevant social media channels, please share them here.

Do you have a tagline?

What are your top digital goals?

What are your biggest digital struggles?

What are your overall goals for your organization in this upcoming year?

In your opinion, what has been the most successful posts/content/campaigns you have used to date via social media? Why do you think it/they did so well?

What do you want your online audiences to understand about your organization?

Are there any audiences in particular that you’re trying to engage with?

How would you define your organization's brand in 3 words (or short phrases)?

What do you like about your online presence now? What would you like to change?

What companies, organizations, or people does your organization look to for digital inspiration? Please be as specific as you can (with links if possible)?

Do you have any competitors in your industry? How do you set yourself apart from them?

Who are the stakeholders in your organization? (Owners, volunteers, workers, vendors, etc.)

How funny do you want your program to be?

On a scale of 1 (CNN) to 10 (Comedy Central)

Please enter a number from 1 to 10.

How snarky do you want your program to be?

On a scale of 1 (no snark) to 10 (all snark)

Please enter a number from 1 to 10.

How aggressive do you want your program to be?

On a scale of 1 (puppies and butterflies) to 10 (attack dog)

Please enter a number from 1 to 10.

How would you describe your voice? (Passionate, inspirational, dry, witty, straightforward...)

Is there any slang you like to use (y'all, you'se guys...). Any slang you hate and want to avoid? Any phrases you like? (The better we understand your voice, the easier it is for us to write in your voice.)

Do you curse? Often? Never? Occasionally to make a point? If you do swear, any ones you use in particular?

Does your organization utilize any hashtag(s)? If so, what are they?

If you could have any celebrity as your spokesperson (living or deceased, modern or historical, real or fictional), who would it be and why? (You can pick more than one.)

Do you have any writing online that would help us better understand your voice? This could be an old Twitter account you no longer use, a blog, an article you wrote for your college paper... anything that will help us learn how you write. Please share links or detailed instructions to help us track this content down. List as many things as apply. 


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