Combating Misinformation On Google During Ohio's Fight for Abortion Rights with Britt Bischoff

“We deployed a competitive search strategy to disrupt pathways to misinformation and lead people to our fact-based narratives instead.”

Britt Bischoff is a reformed corporate digital strategist, analyst, click baiter, and algorithm chaser.

Over her career, she’s led digital strategy and data-informed campaigns for national brands, social causes, and progressive campaigns as a proponent for change in the digital space for the progressive world. Read more

What’s the difference between reach and impressions… and other digital marketing terms worth understanding.

Digital marketing, like every other industry, comes with its own set of acronyms and terms to navigate, wade through and try to make sense of. While at first glance it might feel overwhelming, understanding the language of digital marketing is important, if you want to succeed at… digital marketing! Read more

Hello Merge Tag Ep 3 with Candy Phelps - A Deep Dive Into Campaign Websites

Candy Phelps is an expert in a lot of things. She’s an entrepreneur, a visionary and a content marketing and SEO expert.

Through her company 1 Day® Campaign, she’s also the creator of the 1 Day® Website, which creates amazing, SEO-optimized websites developed specifically for her clients… in a day! Read more

A vanity url is a memorable url that will redirect to the page where you actually want to send people.

They are easy (and inexpensive) to set-up, and can help your user easily find your brand’s important content and sub-campaigns.

In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.

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Feel like you’re falling behind your competition? Not reaching as many people as you’d like to with your website, blog and overall digital presence? What are you doing to make sure your content, and your site, is up to par.

Managing your business’s online presence is more important than ever.

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