In this episode of Step Up Your Social, we’re delving into one of my favorite examples of content marketing on the entire internet. Traditional marketing highlights a product or feature that it thinks you’ll care about. Brand marketing tries to make you feel something about the advertiser. Content marketing looks to provide value as a […]
Joe Gallina is an attorney and the founder of Call to Activism, a digital media organization dedicated to countering MAGA rhetoric and advocating for democracy, transparency, and justice. On the day of Donald Trump’s inauguration in 2017, Gallina left his legal career to commit fully to this mission. Through Call to Activism, he has built […]
“Creative work isn’t going to be an option anymore. You have to do creative work.“ Ashwath Narayanan is the Co-founder & CEO at Social Currant, a platform that helps nonprofits and social impact organizations collaborate with creators to reach audiences more effectively. He founded Social Currant while still a student at The George Washington University. […]
“It doesn’t feel like you’re joining a community, it feels like you’re joining a list.” On February 1st, the DNC will elect new leadership. Those elected will be tasked with leading the Democratic Party at a critical time, as they work to rebuild while Republicans control every level of the federal government. They will oversee […]
On February 1st, the Democratic National Committee (DNC) will elect a new chair to replace outgoing party chair Jamie Harrison. The next DNC chair will lead the Democratic Party at a critical time, as they work to rebuild while Republicans control every level of the federal government. This person will oversee fundraising and operations, but […]
On February 1st, the Democratic National Committee (DNC) will elect a new chair to replace outgoing party chair Jamie Harrison. The next DNC chair will lead the Democratic Party at a critical time, as they work to rebuild while Republicans control every level of the federal government. This person will oversee fundraising and operations, but […]
On February 1st, the Democratic National Committee (DNC) will elect a new chair to replace outgoing party chair Jamie Harrison. The next DNC chair will lead the Democratic Party at a critical time, as they work to rebuild while Republicans control every level of the federal government. This person will oversee fundraising and operations, but […]
Been hearing about Bluesky in the news and not sure what it is or if it matters for you and your brand? In this episode of Step Up Your Social, we dive into what it is, who it’s for, tools to check out and a whole lot more. Listen to the full episode here or […]
In this episode, I’m joined by Wisconsin State Representative Francesca Hong and her Chief of Staff, Nada Elmikashfi. Full disclosure: I have the pleasure of serving as Rep Hong’s digital director. But even if I didn’t, I’d be tuned in. They are two of the strongest progressive voices currently active in Wisconsin politics. Rep Hong, […]
Sarah Keyeski is a mental health care provider, a mom and this past cycle, she was a first-time political candidate. She ran for State Senate in Wisconsin against an incumbent who’s been an elected official in her community since 1991 — and Sarah won! Emily Tseffos is a former educator, a community advocate and a […]
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