Publer’s analytics have made massive strides since this post was first published in December 2021. The section on analytics was updated in November 2024 to reflect these improvements, and I have added notes and updates to some of the features I’d like to see rolled out.

Read more

You’re Not A Superhero… You’re A Megaphone

I give that advice to anyone who will listen — candidates, organizations, activists.

It’s not about us. It’s about them.

It’s a hard truth for some to hear, but I drill it into every campaign I work on: no one cares about you — they care about themselves. Read more

Content Marketing The Ad Professor | step up your social, a podcast about social media

In this episode of Step Up Your Social, we’re delving into one of my favorite examples of content marketing on the entire internet.

Traditional marketing highlights a product or feature that it thinks you’ll care about.

Brand marketing tries to make you feel something about the advertiser. Read more

Joe Gallina of call to activism | hello merge tag political podcast

Joe Gallina is an attorney and the founder of Call to Activism, a digital media organization dedicated to countering MAGA rhetoric and advocating for democracy, transparency, and justice.

On the day of Donald Trump’s inauguration in 2017, Gallina left his legal career to commit fully to this mission. Read more

Ashwas Narayanan - Social Currant influencer marketing for social impact | Hello Merge Tag, a podcast about social media, politics and where they intersect

Creative work isn’t going to be an option anymore. You have to do creative work.

Ashwath Narayanan is the Co-founder & CEO at Social Currant, a platform that helps nonprofits and social impact organizations collaborate with creators to reach audiences more effectively. Read more

DNC Finance Chair Candidate Tim Lim, founder of Blue Digital Exchange, Treasurer for Run For Something and digital consultant in the advocacy space

“It doesn’t feel like you’re joining a community, it feels like you’re joining a list.”

On February 1st, the DNC will elect new leadership.

Those elected will be tasked with leading the Democratic Party at a critical time, as they work to rebuild while Republicans control every level of the federal government. Read more

DNC Chair Candidate talking digital and democratic politics - Faiz Shakir

On February 1st, the Democratic National Committee (DNC) will elect a new chair to replace outgoing party chair Jamie Harrison.

The next DNC chair will lead the Democratic Party at a critical time, as they work to rebuild while Republicans control every level of the federal government. Read more

DNC Chair_ Jason Paul digital in the democratic party

On February 1st, the Democratic National Committee (DNC) will elect a new chair to replace outgoing party chair Jamie Harrison.

The next DNC chair will lead the Democratic Party at a critical time, as they work to rebuild while Republicans control every level of the federal government. Read more

DNC Chair_ Nate Snyder digital in the democratic party

On February 1st, the Democratic National Committee (DNC) will elect a new chair to replace outgoing party chair Jamie Harrison.

The next DNC chair will lead the Democratic Party at a critical time, as they work to rebuild while Republicans control every level of the federal government. Read more

what is bluesky - step up your social - social media podcast

Been hearing about Bluesky in the news and not sure what it is or if it matters for you and your brand?

In this episode of Step Up Your Social, we dive into what it is, who it’s for, tools to check out and a whole lot more. Read more