In this episode of Hello Merge Tag, we checked in with Myles Bugbee, a digital strategist with decades of experience in the field. He’s worked with numerous campaigns, agencies and advocacy organizations, including a stint as the National Digital Director at For Our Future and as the Digital Director for Senator Jon Tester’s 2018 reelection […]
If your social media engagement is down, you’re not alone! Social media is an amazing tool to reach new people. But never forget, social media is rented land. Keep posting to your social channels, but also those social media channels to grow on real estate that you own. This can include newsletters, blogs, digital communities, […]
Ben & Jerry’s proudly displays their core values, which guide all of their work on digital and in general. Ben & Jerry’s is the top-selling ice cream brand in the US and has a massive fan base of ice cream lovers all over the world. But they don’t just make ice cream. They also speak their values. Loudly and proudly. In fact, they’re one of America’s most outspoken brands.Often when we think of people making a stand on important issues, we think of activist […]
This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.If someone goes out of their way to say something nice about you on social, and you can’t be bothered to smash that like button, you should re-evaluate why you are on social in the first place!Listen to the full episode here or wherever you stream podcas […]
On any given week, I can create, edit, manage and/or directly post north of a hundred pieces of content to social media. These posts get shared on Twitter, Facebook, Instagram, LinkedIn, Google My Business… all that fun stuff!Some of the posts are for my own channels – many are for my clients. I’ve experimented with a lot of third party scheduling tools. And I mean a lot!But for the cost and the power, I’ve yet to find one that comes even close to Publer.io.In this […]
Step Up Your Social Ep. 5 Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process? In this episode, we cover two inter-related topics: the importance of […]
That’s right! I’ve started a podcast. It’s called Step Up Your Social and it’s intended to provide quick, actionable tips to help you master your social media. I plan on making these all “flash episodes,” around 10 minutes long or less. That way you can hop in, learn something quick and get right back to work! Have […]
If you have tuned out this news completely for Memorial Day weekend, congratulations! If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life). The parents are being given […]
Last week, I celebrated the birth of my new son. In Jewish tradition, a boy has a bris at day 8. A bris is a short ceremony where he is welcomed into the community and has his name announced to world (amongst other things 😳). My wife and I live in Madison, WI. Madison is our chosen […]
I always say that the only constant in social media is change. I don’t write to tell you every time any little thing changes on a social channel — if I did you’d hear from me literally dozens of times per week. But not every update is worthy of a blog post or an email. […]
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