Kyle Tharp is the managing editor of FWIW, a newsletter and media company that tracks the internet’s influence on our politics. Every week they break down digital spending, strategy, tactics, and trends in our elections. They highlight whose spending is up, whose is non-existent, and how campaigns, PACs and advocacy groups are leveraging online platforms […]
A vanity url is a memorable url that will redirect to the page where you actually want to send people.They are easy (and inexpensive) to set-up, and can help your user easily find your brand’s important content and sub-campaigns.In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.We also cover Bit.ly links and talk about when those can and should be used in lieu of vanity urls.If you aren’t using both of these tools in your d […]
On any given week, I can create, edit, manage and/or directly post north of a hundred pieces of content to social media. These posts get shared on Twitter, Facebook, Instagram, LinkedIn, Google My Business… all that fun stuff!Some of the posts are for my own channels – many are for my clients. I’ve experimented with a lot of third party scheduling tools. And I mean a lot!But for the cost and the power, I’ve yet to find one that comes even close to Publer.io.In this […]
There are hundreds of millions of pieces of content created for the internet every day Want to break through the noise? The best writing won’t stop someone’s thumbs from scrolling through their feed. You have to first nab them with an eye-catching pic. Then you might have a shot to keep their attention long enough to read about your new offer, hear your fundraising pitch, or learn more about whatever you’re talking about.My general go to stock image site for finding high quality, free* ph […]
THE EPISODE: FULL EPISODE TRANSCRIPT, ALONG WITH LINKS TO ALL MENTIONED FREE DIGITAL TOOLS: Facebook loves video and really wants you to share videos to the platform. When you do so, they reward you with views. But here’s a scary statistic: around 85% of Facebook video is watched… without sound. So what are you to […]
There are countless tools and sites out there to help optimize your social media presence. I want to share one that offers a great solution to a very common problem. The problem How often have you logged onto Twitter and seen people in your feed posting links to their Instagram pics? Probably pretty often. And […]
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