Publer’s analytics have made massive strides since this post was first published in December 2021. The section on analytics was updated in November 2024 to reflect these improvements, and I have added notes and updates to some of the features I’d like to see rolled out.

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Using AI to Get More Out of the Meta Ads Library with Joshua Canter

Joshua Canter is vice president of digital advocacy at McGuire Woods Consulting, where he uses digital tools to influence legislation and shape public policy. His work spans multi-million dollar ad campaigns, interactive platforms, organic content, and full-scale omnichannel strategies — all focused on driving real-world impact.

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instagram trick to grow followers and views with Gabbi Zutrau of the Zohran Mamndani campaign

Gabbi Zutrau was Zohran Mamdani’s ManyChat wizard, helping drive tens of thousands of clicks and thousands of email subscribers from Instagram — all via automation, and all for just… $318.

But she’s also so much more than just an automation expert! Read more

The messenger matters more than the message with Tudor from SoSha and Amanda Brink from Empower Project

“The most powerful form of engagement online is when a regular person posts on their channel about something they truly believe in.”

Tudor Mihailescu is a cofounder and CEO of SoSha, an AI powered social amplification platform that helps mission-driven organizations leverage the social clout of their communities. Read more

Maya Hutchinson battlegroundai using ai to build digital ads

“We do not need to run the same ad to everyone. It’s 2025 — we don’t need to do that.”

Maya Hutchinson is a data-driven marketer with roots in Democratic politics. She started her career on the digital team of President Obama’s re-election campaign and has continued to work at the intersection of tech and politics ever since. Read more

Tareq Alani chorus ai tech for progressive campaigns and nonprofits

Tareq Alani is a product leader who operates at the intersection of media, technology, and civic engagement. He is a Co-Founder at Chorus AI, where he leads product and growth.

Chorus AI was designed to transform the way nonprofits and campaigns engage with media and content creation. Read more

Ep 9 of Hello Merge Tag: Solving Problems With Free (Or Affordable) Tech Solutions For Progressive Campaigns.

Deepak Puri is an engineer and Silicon Valley exec with over 15 years experience at Oracle, Netscape and VMware.

He co-founded Democracy Labs after the 2106 Presidential election with the mission to apply innovative technology and storytelling to progressive, social justice and voting rights causes. Read more

Political social media reporter Kyle Tharp of FWIW

Kyle Tharp is the managing editor of FWIW, a newsletter and media company that tracks the internet’s influence on our politics.

Every week they break down digital spending, strategy, tactics, and trends in our elections. They highlight whose spending is up, whose is non-existent, and how campaigns, PACs and advocacy groups are leveraging online platforms to effect social + political change. Read more

A vanity url is a memorable url that will redirect to the page where you actually want to send people.

They are easy (and inexpensive) to set-up, and can help your user easily find your brand’s important content and sub-campaigns.

In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.

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There are hundreds of millions of pieces of content created for the internet every day Want to break through the noise? The best writing won’t stop someone’s thumbs from scrolling through their feed. You have to first nab them with an eye-catching pic.

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