What the hell Lyft?? Lyft failing at social media and customer service.png

Recently, I flew home to Madison, Wisconsin on a late flight from Newark. This flight pretty much ALWAYS get delayed. But there aren’t too many options for direct flights from NYC to Madison, so you take it and hope for the best. Read more

Hunter Schwarz, author of YELLO Politics, spoke about navigating a fractured media landscape on the political / social media podcast Hello Merge Tag.

“I’ve always been interested in how art and design plays in politics.”

If you know me, you know I’m a HUGE NERD for newsletters and email. Over the years, they’ve become one of the primary ways I get my news. Read more

 

 

Screenshot from Ben & Jerry's values & mission page of their three core values.

Ben & Jerry’s proudly displays their core values, which guide all of their work on digital and in general.

Ben & Jerry’s is the top-selling ice cream brand in the US and has a massive fan base of ice cream lovers all over the world.

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What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?
Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products… eventually ?
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Twitter Lists Public Vs Private

I LOVE Twitter lists. They are an amazing listening tool, helping to bring order and clarify to the chaos that is the Twittersphere.

You can use them to easily simplify who you are following at any given moment on Twitter. While I follow many accounts, there are times where I ONLY want to know what a few of them are saying.

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Sadly, Facebook killed off it’s Pages to Watch feature. The best replacement I’ve found to date is part of Publer analytics. Check out my full breakdown of why I love Publer (which includes a write-up on this powerful tool) here.

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You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page.

The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page.

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Social Media Podcast, Step Up Your SocialStep Up Your Social Ep. 5

Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process?

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If you have tuned out this news completely for Memorial Day weekend, congratulations!

If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life).

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Digital tips for political campaigns

It’s always best practice to read through an article before sharing it via social media.

Sometimes a headline tells you most of what you need to know, and it’s okay to only skim the article, without reading every word. For example, if your local paper reports that a new baby panda was born at your zoo, you can pretty well trust you got the gist of the takeaway before even clicking on the link.

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