Brand Management Archives | Reverbal Communications

3 Lessons on Leaning Into Your Values From Ben And Jerry’s

May 19, 2022/0 Comments/by Josh Klemons

Ben & Jerry’s proudly displays their core values, which guide all of their work on digital and in general. Ben & Jerry’s is the top-selling ice cream brand in the US and has a massive fan base of ice cream lovers all over the world. But they don’t just make ice cream. They also speak their values. Loudly and proudly. In fact, they’re one of America’s most outspoken brands.Often when we think of people making a stand on important issues, we think of activist […]

How Chewy Uses Their Customers’ Darkest Moments To Build Unyielding Brand Loyalty | Step Up Your Social Ep 17

January 27, 2021/0 Comments/by Josh Klemons

What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products… eventually ? ? ?But Chewy doesn’t just offer canceling clients full refunds. They take their “marketing generosity” to the next level.They don’t just want to get out of the way. They want to be a part of the family.In t […]

Nothing Online is Ever Actually Private: A Cautionary Tale

December 27, 2019/0 Comments/by Josh Klemons

I LOVE Twitter lists. They are an amazing listening tool, helping to bring order and clarify to the chaos that is the Twittersphere. You can use them to easily simplify who you are following at any given moment on Twitter. While I follow many accounts, there are times where I ONLY want to know what a few […]

Facebook Wants You To Know What Your Competitors Are Doing… So Does Google | Step Up Your Social Ep 10

April 19, 2019/0 Comments/by Josh Klemons

Don’t you wish you had a magic wand you could use to see what your competitors were doing well, so that you could grow your own business accordingly? Facebook has a free feature, available to all Facebook Brand pages, that might as well be a magic wand. Yet so few brands are taking advantage of […]

Stop Inviting Everyone You Know To Like Your Facebook Page | Step Up Your Social Ep 6

February 5, 2019/0 Comments/by Josh Klemons

You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page. The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page. In this episode: • We dive into […]

Are You Displaying Your Handles Everywhere? | Step Up Your Social Ep 5

January 23, 2019/0 Comments/by Josh Klemons

Step Up Your Social Ep. 5 Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process? In this episode, we cover two inter-related topics: the importance of […]

Social Media Loves Babies and Puppies… But Hates Hypocrisy

May 27, 2018/0 Comments/by Josh Klemons

If you have tuned out this news completely for Memorial Day weekend, congratulations! If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life). The parents are being given […]

Beware Sharing Articles You Haven’t Read…Especially If You Are the Subject

December 26, 2017/0 Comments/by Josh Klemons

It’s always best practice to read through an article before sharing it via social media. Sometimes a headline tells you most of what you need to know, and it’s okay to only skim the article, without reading every word. For example, if your local paper reports that a new baby panda was born at your zoo, you can pretty […]

McDonald’s Botches Black Friday; Recovers With Style

November 27, 2017/0 Comments/by Josh Klemons

Social media moves fast. You need a good strategy, but also countless cute/clever/funny/helpful/interesting pieces of content day in and day out to make it work. If you are doing it regularly, you are going to occasionally make mistakes. The majority of the time, you will notice your error before anyone else does and you can […]

Skittles Perfect Response

September 20, 2016/0 Comments/by Josh Klemons

Yesterday, Donald Trump Jr. tweeted this: The backlash was quick and it was fierce. A particularly good response (one of thousands) came from Jon Favreau, who used to work for President Obama. And on the other end of the spectrum, here’s one from @darth: It’s worth noting that as offensive as Trump Jr.’s tweet was, it […]

Nothing Online is Ever Actually Private: A Cautionary Tale

Beware Sharing Articles You Haven’t Read…Especially If You Are the Subject

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