Recently, I flew home to Madison, Wisconsin on a late flight from Newark. This flight pretty much ALWAYS get delayed. But there aren’t too many options for direct flights from NYC to Madison, so you take it and hope for the best. On this particular night, the flight got delayed. Instead of landing around 11pm, […]
“I’ve always been interested in how art and design plays in politics.” If you know me, you know I’m a HUGE NERD for newsletters and email. Over the years, they’ve become one of the primary ways I get my news. Along with reading those Republican candidate emails (so you don’t have to), I also read […]
Ben & Jerry’s proudly displays their core values, which guide all of their work on digital and in general. Ben & Jerry’s is the top-selling ice cream brand in the US and has a massive fan base of ice cream lovers all over the world. But they don’t just make ice cream. They also speak their values. Loudly and proudly. In fact, they’re one of America’s most outspoken brands.Often when we think of people making a stand on important issues, we think of activist […]
What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products… eventually ? ? ?But Chewy doesn’t just offer canceling clients full refunds. They take their “marketing generosity” to the next level.They don’t just want to get out of the way. They want to be a part of the family.In t […]
I LOVE Twitter lists. They are an amazing listening tool, helping to bring order and clarify to the chaos that is the Twittersphere. You can use them to easily simplify who you are following at any given moment on Twitter. While I follow many accounts, there are times where I ONLY want to know what a few […]
Sadly, Facebook killed off it’s Pages to Watch feature. The best replacement I’ve found to date is part of Publer analytics. Check out my full breakdown of why I love Publer (which includes a write-up on this powerful tool) here. Don’t you wish you had a magic wand you could use to see what your […]
You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page. The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page. In this episode: • We dive into […]
Step Up Your Social Ep. 5 Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process? In this episode, we cover two inter-related topics: the importance of […]
If you have tuned out this news completely for Memorial Day weekend, congratulations! If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life). The parents are being given […]
It’s always best practice to read through an article before sharing it via social media. Sometimes a headline tells you most of what you need to know, and it’s okay to only skim the article, without reading every word. For example, if your local paper reports that a new baby panda was born at your zoo, you can pretty […]
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