Digital marketing, like every other industry, comes with its own set of acronyms and terms to navigate, wade through and try to make sense of. While at first glance it might feel overwhelming, understanding the language of digital marketing is important, if you want to succeed at… digital marketing! Whether you’re a digital marketing consultant, […]
Political Facebook ads keep getting more and more difficult.Once upon a time, the only thing you need to run political ads on Facebook was a business page and a credit card. The 2016 Presidential election changed all that.Facebook has added numerous new policies to prevent misuse. Some seem well thought out… others are just absurd. But as I always say, Facebook doesn’t live in our world, we live in theirs. So every new change or tweak they roll out, no matter how ridiculous, we must […]
This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.If someone goes out of their way to say something nice about you on social, and you can’t be bothered to smash that like button, you should re-evaluate why you are on social in the first place!Listen to the full episode here or wherever you stream podcas […]
One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn’t showing up on Google. If they had remembered that Facebook, while first and foremost is a social media channel, is also a search engine, they could have saved themselves a whole lot of time and energy.The Facebook search bar is more powerful than you probably realize. In this episode of Step Up Your Social we’ll walk through some of the power lurking right at your fingertips.Have any searc […]
Sadly, Facebook killed off it’s Pages to Watch feature. The best replacement I’ve found to date is part of Publer analytics. Check out my full breakdown of why I love Publer (which includes a write-up on this powerful tool) here. Don’t you wish you had a magic wand you could use to see what your […]
Step Up Your Social Ep. 7 There are 5 keywords that, when used in a post on Facebook, automatically limit your post’s reach. Facebook has labeled the tactic in question as “Engagement Bait.” While Engagement Bait first started being penalized in the Facebook algorithm over a year ago, Facebook just recently began applying their penalties […]
You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page. The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page. In this episode: • We dive into […]
If you run ads on Facebook without first building quality audiences, it’s like you’re standing in the street, throwing expensive flyers in the air, and hoping for the best. Facebook offers you the opportunity to microtarget based on tons of different factors. In this episode, we talk about the importance of microtargeting. We will also […]
“Stories” are the Facebook response to Snapchat — fun, quirky bits of content that disappear after 24 hours. Throughout the Facebook Universe — WhatsApp, Instagram, Facebook and Messenger, people are currently sharing over a billion stories every day! Instagram Stories alone has over 400 million daily active users — more than twice as many as […]
Update: As of October 2020, Facebook has done away with Facebook Notes. —— Getting Started With Facebook Notes Ever wanted to spice up your Facebook post, but didn’t know how? With a Facebook Note, you can add a cover photo, as well as pictures and GIFs throughout your posts.You can also format your text […]
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