“Every day that we are not adopting this stuff, the other side is moving faster. And I think ultimately that’s going to translate into votes.” — Jack Welty
This is the first election cycle where what ChatGPT, Gemini, and Grok say about candidates could actually shape how voters decide.
“It doesn’t matter if Democratic senators or members of Congress put out TikTok videos or bring influencers for special hearings. Ultimately, if it’s not in their bones that they want to fight with everything they have, the people will see right through it.”
Joshua Canter is vice president of digital advocacy at McGuire Woods Consulting, where he uses digital tools to influence legislation and shape public policy. His work spans multi-million dollar ad campaigns, interactive platforms, organic content, and full-scale omnichannel strategies — all focused on driving real-world impact.
“You’re basically seeing your psyche projected back at you when you open any of these social apps these days.”
Ryan Davis is a longtime progressive digital strategist. He got his start as an internet organizer on Howard Dean’s 2004 presidential campaign, worked on Barack Obama’s groundbreaking 2008 campaign, and later founded Blue State Digital’s social media team.
Lucy Ritzmann is a progressive digital strategist and a founding member of Courier’s national newsroom. She’s a former co‑author of FWIW, their must-read weekly email for us political digital nerds. I first met her collaborating on The FYP — a weekly Courier email covering political TikTok, specifically focused on how the two presidential campaigns were approaching one of the most important and complex platforms in politics. Read more
“One media company is now carrying ICE’s public image almost entirely on its shoulders…”
After analyzing 12 billion views across 90,019 videos posted in December and January, Drew Eldredge‑Martin of Ground Truth AI found that Fox News accounts for 70% of ALL views on YouTube tied to positive narratives about ICE — without Fox, the pro‑ICE narrative would nearly collapse. Read more
Does digital campaigning actually matter in elections? According to a new study from the Center for Campaign Innovation, the answer is yes — and the consequences are real.
In this episode, Eric Wilson breaks down findings from a comprehensive analysis of the 2025 Virginia House of Delegates elections, where Democrats and Republicans ran vastly different digital programs — with very different results. Read more
Miles Bruner spent 12 years working in the Republican ecosystem, first as a grassroots organizer in Orange County, California, then as a digital fundraising strategist for one of the top GOP fundraising firms in the country. Recently, he went public with an article in The Bulwark detailing his decision to leave the Republican Party over its descent into authoritarianism and calling on his colleagues to do the same. Read more
When you have worry and you have anger, you have attention.
Marine. Mechanic. Sports Radio Host. Raised in a trailer park. Fighter for the working class. That’s how Nathan Sage describes himself.
He also calls himself a loudmouth. And a tattooed, hairy, fat guy who says it how it is. Read more