A while back, a conservative organization acquired our email address and started spamming us with one of the worst email marketing programs we’ve ever seen. This was next-level bad. So bad in fact that we just had to write up some takeaways we could learn about writing better emails from their no-good-very-bad-what-is-even-happening-here email program. We […]
Candy Phelps is an expert in a lot of things. She’s an entrepreneur, a visionary and a content marketing and SEO expert. Through her company 1 Day® Campaign, she’s also the creator of the 1 Day® Website, which creates amazing, SEO-optimized websites developed specifically for her clients… in a day! She’s worked with dozens of […]
In this episode of Hello Merge Tag, we checked in with Myles Bugbee, a digital strategist with decades of experience in the field. He’s worked with numerous campaigns, agencies and advocacy organizations, including a stint as the National Digital Director at For Our Future and as the Digital Director for Senator Jon Tester’s 2018 reelection […]
The inaugural episode of Hello Merge Tag is now live! We checked in with Jacob Malinowski, a digital fundraiser with Goodman Campaigns, a firm dedicated to helping downballot, pro-choice candidates raise money through email, text and direct to donate ads. He was recently involved in the Janet For Justice race, as Janet Protasiewicz ran a […]
When it comes to digital marketing, I’m not one to punch down. Digital — like life — is hard. People are doing their best. There are going to be typos. And broken links. Formatting is going to occasionally fail you. It happens. But some digital programs are so bad, we would be remiss NOT to […]
Google “political email” and you’ll find endless stories about how terrible it’s become. Campaigns — on both sides of the aisle — are buying and swapping lists and then spamming folks relentlessly, endlessly begging for dollars. Many of these campaigns aren’t even bothering to onboard new emails — warming them up with intros and soft […]
Political Facebook ads keep getting more and more difficult.Once upon a time, the only thing you need to run political ads on Facebook was a business page and a credit card. The 2016 Presidential election changed all that.Facebook has added numerous new policies to prevent misuse. Some seem well thought out… others are just absurd. But as I always say, Facebook doesn’t live in our world, we live in theirs. So every new change or tweak they roll out, no matter how ridiculous, we must […]
John Fetterman has won his Democratic primary and is now setting his sights on Dr. Oz.John Fetterman recently clinched the Democratic party nomination in his race to be Pennsylvania’s next US Senator. Fetterman, the current Lieutenant Governor of Pennsylvania, will be running against a recent addition to Pennsylvania politics… and Pennsylvania itself for that matter, Dr. Oz, who won his primary election by just 951 votes.For the entirety of his campaign, the tattooed, shorts-rocking can […]
Ben & Jerry’s proudly displays their core values, which guide all of their work on digital and in general. Ben & Jerry’s is the top-selling ice cream brand in the US and has a massive fan base of ice cream lovers all over the world. But they don’t just make ice cream. They also speak their values. Loudly and proudly. In fact, they’re one of America’s most outspoken brands.Often when we think of people making a stand on important issues, we think of activist […]
Kevin Nicholson is running in the Republican primary to take on Wisconsin Governor Tony Evers in November.In 2018 he ran in the Republican primary to take on Wisconsin Senator Tammy Baldwin.He didn’t win in 2018. His chances in 2022 are slim. Which is good – his politics are awful!But he’s running for higher office in my home state of Wisconsin – so of course I’m on his email list. (It’s part of my civic duty as a Wisconsin Digital Strategist to pay attention to such thin […]
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