“I’ve always been interested in how art and design plays in politics.”
If you know me, you know I’m a HUGE NERD for newsletters and email. Over the years, they’ve become one of the primary ways I get my news. Read more
Joe Biden and Donald Trump both send a lot of emails.
But how many they send, and the content of their email programs, is vastly different.
I reviewed 20 emails from each of the two campaigns (they were the most recent 20 emails from a random moment in time – Friday, May 17th at 10:45am central). Read more
I read a lot of email.
Like, SOOOO MUCH email.
A few are great.
A lot are generic and forgettable.
Some are truly terrible.
Today, let’s take a look at a really awful email from Ron DeSantis and see what we can learn from his many, many mistakes. Read more
I’m on a lot of email lists.
I recently did a roundup of Digital Marketing Newsletters I subscribe to. You can find that here.
I’ll soon be doing a roundup of political newsletters I subscribe to. Want to know when that comes out? Read more
I read a lot of newsletters. Like, a lot.
I read newsletters about politics, newsletters about business, newsletters about my city (Madison) and my state (Wisconsin)… and I read a bunch of newsletters about digital marketing.
I was recently talking to someone from another digital marketing agency and I started listing off some of the digital marketing newsletters I regularly read. Read more
In mid-June, I signed up for the email lists of the 6 top-tier Republican presidential candidates. That list includes Donald Trump, Ron DeSantis, Nikki Haley, Tim Scott, Mike Pence and Chris Christie.
I wrote about signing up for their lists and what I learned in the process. Read more
I’m a huge nerd for politics, digital and where they intersect. With the Republican nomination for President now in full swing, I just had to sign up for all the top-tier candidates’ email lists. (Someone has to do it!) Read more
A while back, a conservative organization acquired our email address and started spamming us with one of the worst email marketing programs we’ve ever seen.
This was next-level bad.
So bad in fact that we just had to write up some takeaways we could learn about writing better emails from their no-good-very-bad-what-is-even-happening-here email program. Read more
The inaugural episode of Hello Merge Tag is now live!
We checked in with Jacob Malinowski, a digital fundraiser with Goodman Campaigns, a firm dedicated to helping downballot, pro-choice candidates raise money through email, text and direct to donate ads.
He was recently involved in the Janet For Justice race, as Janet Protasiewicz ran a successful race for Wisconsin State Supreme Court. Read more
When it comes to digital marketing, I’m not one to punch down.
Digital — like life — is hard. People are doing their best. There are going to be typos. And broken links. Formatting is going to occasionally fail you.
It happens. Read more
“I’ve always been interested in how art and design plays in politics.”
If you know me, you know I’m a HUGE NERD for newsletters and email. Over the years, they’ve become one of the primary ways I get my news. Read more