Gabbi Zutrau was Zohran Mamdani’s ManyChat wizard, helping drive tens of thousands of clicks and thousands of email subscribers from Instagram — all via automation, and all for just… $318. But she’s also so much more than just an automation expert! Gabbi took a brand new Instagram account from zero to 5 million views in […]
This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.If someone goes out of their way to say something nice about you on social, and you can’t be bothered to smash that like button, you should re-evaluate why you are on social in the first place!Listen to the full episode here or wherever you stream podcas […]
Instagram has a new feature and it’s a fun one!It’s called Guides and it allows you to batch posts to create compilations. For a platform notorious for keeping things “simple” (WHY can’t I add links to my posts?!), this new feature is a powerful new way to take your content further.Think Pinterest meets blogging. That’s kind of where Instagram seems to be positioning Guides.Instagram is a massive platform with a billion Daily Active Users. Understanding all the tools they have to o […]
Instagram Stories currently have 500 million daily active users. Half a billion people — around one-and-a-half-Americas — use Instagram Stories every single day!And Stories keep growing, both in their popularity and in their functionality.So in this post, we’re going to cover some fun tricks, tips and hacks your can use to take your Instagram stories to the next level.If you’re not already posting Instagram Stories on a regular basis, check out Episode 3 of my […]
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Instagram Stories just keep getting more popular. Over 500 million people now use them every… single… day! And their functionality keeps growing as well. In this episode of #StepUpYourSocial, we cover ten tips, tricks, hacks and strategies that you should be using to take your Instagram Story game to the next level. We cover: Growing […]
“Stories” are the Facebook response to Snapchat — fun, quirky bits of content that disappear after 24 hours. Throughout the Facebook Universe — WhatsApp, Instagram, Facebook and Messenger, people are currently sharing over a billion stories every day! Instagram Stories alone has over 400 million daily active users — more than twice as many as […]
I use Twitter and Instagram a lot. Like a lot! Both of these platforms require precision with limited text. Sometimes it’s easier for people to follow what you are trying to say by turning your short text into more than one paragraph. For a long time, I didn’t know how to do that natively (in the app). So when needed, […]
I always say that the only constant in social media is change. I don’t write to tell you every time any little thing changes on a social channel — if I did you’d hear from me literally dozens of times per week. But not every update is worthy of a blog post or an email. […]
Spencer X. Smith asked Madison’s social media and marketing experts to share their top advice from 2016. He then published their responses in In Business Madison Magazine. I am very honored to have been included as one of Madison’s social media and marketing experts. Here the advice I offered: “Don’t sell; build. Build trust, communities, and relationships. […]
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