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Archive for category: Step Up Your Social

Social Media is Rented Land — Use Lead Gen Tools To Grow On Real Estate You Own | Step Up Your Social Ep 23

March 20, 2023/0 Comments/by Josh Klemons

If your social media engagement is down, you’re not alone! Social media is an amazing tool to reach new people. But never forget, social media is rented land. Keep posting to your social channels, but also those social media channels to grow on real estate that you own. This can include newsletters, blogs, digital communities, […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2023-03-20 12:55:402023-05-04 15:28:56Social Media is Rented Land — Use Lead Gen Tools To Grow On Real Estate You Own | Step Up Your Social Ep 23

Don’t Let Bureaucrats Write Your Most Important Emails | Step Up Your Social Ep 22

July 29, 2022/0 Comments/by Josh Klemons

So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.​When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2022-07-29 19:25:242023-05-04 15:28:49Don’t Let Bureaucrats Write Your Most Important Emails | Step Up Your Social Ep 22

Likes On Social Media Are Free | Step Up Your Social Ep 21

May 11, 2022/0 Comments/by Josh Klemons

This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.​If someone goes out of their way to say something nice about you on social, and you can’t be bothered to smash that like button, you should re-evaluate why you are on social in the first place!Listen to the full episode here or wherever you stream podcas […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2022-05-11 16:47:532023-05-04 15:28:44Likes On Social Media Are Free | Step Up Your Social Ep 21

What Are Vanity URLs and Why Should You Be Using Them? | Step Up Your Social Ep 20

March 10, 2022/0 Comments/by Josh Klemons

A vanity url is a memorable url that will redirect to the page where you actually want to send people.They are easy (and inexpensive) to set-up, and can help your user easily find your brand’s important content and sub-campaigns.In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.We also cover Bit.ly links and talk about when those can and should be used in lieu of vanity urls.If you aren’t using both of these tools in your d […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2022-03-10 21:13:262023-05-04 15:28:33What Are Vanity URLs and Why Should You Be Using Them? | Step Up Your Social Ep 20

What Your Brand Can Learn From WORDLE | Step Up Your Social Ep 19

January 27, 2022/0 Comments/by Josh Klemons

If you use the internet, you’ve likely heard of WORDLE. According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021. But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90. How did this viral phenomenon […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2022-01-27 15:39:532023-05-24 09:06:30What Your Brand Can Learn From WORDLE | Step Up Your Social Ep 19

Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging | Step Up Your Social Ep 18

August 27, 2021/0 Comments/by Josh Klemons

 In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.Today let’s talk about how you should approach writing content for your blog.In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:The Goldilocks approach to finding good topic areasHow to make your content easy to skimHow to write for your audience, even if you’re not a great writerThe ideal length of a blog post (hint: it’s exactly how long it needs to be and not one wor […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2021-08-27 19:22:282023-05-04 15:28:07Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging | Step Up Your Social Ep 18

How Chewy Uses Their Customers’ Darkest Moments To Build Unyielding Brand Loyalty | Step Up Your Social Ep 17

January 27, 2021/0 Comments/by Josh Klemons

What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products… eventually ? ? ?​But Chewy doesn’t just offer canceling clients full refunds. They take their “marketing generosity” to the next level.They don’t just want to get out of the way. They want to be a part of the family.In t […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2021-01-27 17:44:542023-05-04 15:27:56How Chewy Uses Their Customers’ Darkest Moments To Build Unyielding Brand Loyalty | Step Up Your Social Ep 17

Reply All Just (Accidentally) Reminded Us About The Power of Facebook Search | Step Up Your Social Ep 16

March 11, 2020/0 Comments/by Josh Klemons

One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn’t showing up on Google. If they had remembered that Facebook, while first and foremost is a social media channel, is also a search engine, they could have saved themselves a whole lot of time and energy.The Facebook search bar is more powerful than you probably realize. In this episode of Step Up Your Social we’ll walk through some of the power lurking right at your fingertips.Have any searc […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2020-03-11 15:26:552023-05-04 15:27:45Reply All Just (Accidentally) Reminded Us About The Power of Facebook Search | Step Up Your Social Ep 16

Free Digital Tools You Should BE Using But Probably Aren’t | Step Up Your Social Ep 15

August 27, 2019/0 Comments/by Josh Klemons

THE EPISODE: FULL EPISODE TRANSCRIPT, ALONG WITH LINKS TO ALL MENTIONED FREE DIGITAL TOOLS: Facebook loves video and really wants you to share videos to the platform. When you do so, they reward you with views. But here’s a scary statistic: around 85% of Facebook video is watched… without sound. So what are you to […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2019-08-27 09:41:482023-05-04 15:27:32Free Digital Tools You Should BE Using But Probably Aren’t | Step Up Your Social Ep 15

7 Times The Airlines Blew It On Social Media (And What We Can Learn From Their Mistakes) | Step Up Your Social Ep 14

July 17, 2019/0 Comments/by Josh Klemons

THE EPISODE: THE TRANSCRIPT, ALONG WITH LINKS AND SCREENSHOTS: Last week, a “YouTube Star” named Drew Gooden tweeted “Excuse me @Delta but this is outrageous. I just got sucked through the toilet hole in one of your aircrafts and am now hurtling through the sky, can I get my money back? This never happens on Southwest.” Obviously […]

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