In this episode of Step Up Your Social, we’re delving into one of my favorite examples of content marketing on the entire internet.
Traditional marketing highlights a product or feature that it thinks you’ll care about.
Brand marketing tries to make you feel something about the advertiser. Read more
Been hearing about Bluesky in the news and not sure what it is or if it matters for you and your brand?
In this episode of Step Up Your Social, we dive into what it is, who it’s for, tools to check out and a whole lot more. Read more
If your social media engagement is down, you’re not alone!
Social media is an amazing tool to reach new people. But never forget, social media is rented land.
Keep posting to your social channels, but also those social media channels to grow on real estate that you own. Read more
This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.
A vanity url is a memorable url that will redirect to the page where you actually want to send people.
They are easy (and inexpensive) to set-up, and can help your user easily find your brand’s important content and sub-campaigns.
In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.
In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.
Today let’s talk about how you should approach writing content for your blog.
In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:
One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn’t showing up on Google. If they had remembered that Facebook, while first and foremost is a social media channel, is also a search engine, they could have saved themselves a whole lot of time and energy.
In this episode of Step Up Your Social, we’re delving into one of my favorite examples of content marketing on the entire internet.
Traditional marketing highlights a product or feature that it thinks you’ll care about.
Brand marketing tries to make you feel something about the advertiser. Read more