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Archive for category: Step Up Your Social

This Agency Sends Ads I’m Genuinely Excited To See! | Step Up Your Social Ep 25

March 21, 2025/0 Comments/by Josh Klemons

In this episode of Step Up Your Social, we’re delving into one of my favorite examples of content marketing on the entire internet. Traditional marketing highlights a product or feature that it thinks you’ll care about. Brand marketing tries to make you feel something about the advertiser. Content marketing looks to provide value as a […]

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https://joshklemons.com/wp-content/uploads/2025/03/Ep-25-Content-Marketing-The-Ad-Professor-step-up-your-social-a-podcast-about-social-media.png 1080 1080 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2025-03-21 13:18:232025-03-21 13:18:23This Agency Sends Ads I’m Genuinely Excited To See! | Step Up Your Social Ep 25

What The Heck Is Bluesky and Should You Care? | Step Up Your Social Ep 24

January 2, 2025/0 Comments/by Josh Klemons

Been hearing about Bluesky in the news and not sure what it is or if it matters for you and your brand? In this episode of Step Up Your Social, we dive into what it is, who it’s for, tools to check out and a whole lot more. Listen to the full episode here or […]

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https://joshklemons.com/wp-content/uploads/2024/12/what-is-bluesky-step-up-your-social-social-media-podcast.png 1080 1080 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2025-01-02 10:48:432025-01-02 10:54:49What The Heck Is Bluesky and Should You Care? | Step Up Your Social Ep 24

Social Media is Rented Land — Use Lead Gen Tools To Grow On Real Estate You Own | Step Up Your Social Ep 23

March 20, 2023/0 Comments/by Josh Klemons

If your social media engagement is down, you’re not alone! Social media is an amazing tool to reach new people. But never forget, social media is rented land. Keep posting to your social channels, but also those social media channels to grow on real estate that you own. This can include newsletters, blogs, digital communities, […]

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https://joshklemons.com/wp-content/uploads/2023/03/Ep-23-Lead-Gen-Tools.png 1500 1500 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2023-03-20 12:55:402023-07-12 12:49:27Social Media is Rented Land — Use Lead Gen Tools To Grow On Real Estate You Own | Step Up Your Social Ep 23

Don’t Let Bureaucrats Write Your Most Important Emails | Step Up Your Social Ep 22

July 29, 2022/0 Comments/by Josh Klemons

So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.​When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your […]

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https://joshklemons.com/wp-content/uploads/2022/07/Ep-22-Bureaucrats.png 1500 1500 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2022-07-29 19:25:242024-12-16 13:28:36Don’t Let Bureaucrats Write Your Most Important Emails | Step Up Your Social Ep 22

Likes On Social Media Are Free | Step Up Your Social Ep 21

May 11, 2022/0 Comments/by Josh Klemons

This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.​If someone goes out of their way to say something nice about you on social, and you can’t be bothered to smash that like button, you should re-evaluate why you are on social in the first place!Listen to the full episode here or wherever you stream podcas […]

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https://joshklemons.com/wp-content/uploads/2022/05/Ep-21-Likes-are-free.png 1500 1500 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2022-05-11 16:47:532023-07-12 12:46:42Likes On Social Media Are Free | Step Up Your Social Ep 21

What Are Vanity URLs and Why Should You Be Using Them? | Step Up Your Social Ep 20

March 10, 2022/2 Comments/by Josh Klemons

A vanity url is a memorable url that will redirect to the page where you actually want to send people.They are easy (and inexpensive) to set-up, and can help your user easily find your brand’s important content and sub-campaigns.In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.We also cover Bit.ly links and talk about when those can and should be used in lieu of vanity urls.If you aren’t using both of these tools in your d […]

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https://joshklemons.com/wp-content/uploads/2022/03/what-are-vanity-urls.png 570 1020 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2022-03-10 21:13:262024-02-16 15:28:07What Are Vanity URLs and Why Should You Be Using Them? | Step Up Your Social Ep 20

What Your Brand Can Learn From WORDLE | Step Up Your Social Ep 19

January 27, 2022/0 Comments/by Josh Klemons

If you use the internet, you’ve likely heard of WORDLE. According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021. But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90. How did this viral phenomenon […]

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https://joshklemons.com/wp-content/uploads/2022/01/Ep.-19-WORDLE.png 1500 1500 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2022-01-27 15:39:532023-07-12 12:45:21What Your Brand Can Learn From WORDLE | Step Up Your Social Ep 19

Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging | Step Up Your Social Ep 18

August 27, 2021/0 Comments/by Josh Klemons

 In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.Today let’s talk about how you should approach writing content for your blog.In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:The Goldilocks approach to finding good topic areasHow to make your content easy to skimHow to write for your audience, even if you’re not a great writerThe ideal length of a blog post (hint: it’s exactly how long it needs to be and not one wor […]

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https://joshklemons.com/wp-content/uploads/2021/08/Ep-18-tips-for-blogging.png 1500 1500 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2021-08-27 19:22:282023-07-12 12:44:15Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging | Step Up Your Social Ep 18

How Chewy Uses Their Customers’ Darkest Moments To Build Unyielding Brand Loyalty | Step Up Your Social Ep 17

January 27, 2021/0 Comments/by Josh Klemons

What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products… eventually ? ? ?​But Chewy doesn’t just offer canceling clients full refunds. They take their “marketing generosity” to the next level.They don’t just want to get out of the way. They want to be a part of the family.In t […]

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https://joshklemons.com/wp-content/uploads/2021/01/how-chewy-uses-their-customers-darkest-moments-to-build-brand-loyalty.png 1500 1500 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2021-01-27 17:44:542023-07-12 12:42:36How Chewy Uses Their Customers’ Darkest Moments To Build Unyielding Brand Loyalty | Step Up Your Social Ep 17

Reply All Just (Accidentally) Reminded Us About The Power of Facebook Search | Step Up Your Social Ep 16

March 11, 2020/0 Comments/by Josh Klemons

One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn’t showing up on Google. If they had remembered that Facebook, while first and foremost is a social media channel, is also a search engine, they could have saved themselves a whole lot of time and energy.The Facebook search bar is more powerful than you probably realize. In this episode of Step Up Your Social we’ll walk through some of the power lurking right at your fingertips.Have any searc […]

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https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg 0 0 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2020-03-11 15:26:552023-05-04 15:27:45Reply All Just (Accidentally) Reminded Us About The Power of Facebook Search | Step Up Your Social Ep 16
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