Joshua Canter is vice president of digital advocacy at McGuire Woods Consulting, where he uses digital tools to influence legislation and shape public policy. His work spans multi-million dollar ad campaigns, interactive platforms, organic content, and full-scale omnichannel strategies — all focused on driving real-world impact.
“We do not need to run the same ad to everyone. It’s 2025 — we don’t need to do that.”
Maya Hutchinson is a data-driven marketer with roots in Democratic politics. She started her career on the digital team of President Obama’s re-election campaign and has continued to work at the intersection of tech and politics ever since. Read more
“I’ve always been interested in how art and design plays in politics.”
If you know me, you know I’m a HUGE NERD for newsletters and email. Over the years, they’ve become one of the primary ways I get my news. Read more
“They ultimately A/B tested their way into some pretty unfortunate tactics.”
If you have an email address, or a phone number, you’ve likely received spam from some democratic group threatening that if you don’t donate immediately, you hate democracy. Or maybe they’re promising a 10,000 percent match, but only if you donate in the next 30 seconds. Read more
“People are desperate to turn digital into television and at the same time, they are desperate to have social be the thing that saves them from the small-dollar apocalypse.”
Andy Barr is Managing Director at Uplift, an agency that provides creative, ad buying, data and software to Democratic campaigns, firms and organizations throughout the country. Read more
While I work with a lot of statewide races, and statewide and national political organizations, I do a ton of work with downballot progressive political candidates.
In some capacity or another, I’ve worked on dozens of Wisconsin State Assembly races alone. Read more
Political Facebook ads keep getting more and more difficult.
Once upon a time, the only thing you need to run political ads on Facebook was a business page and a credit card. The 2016 Presidential election changed all that.
Facebook has added numerous new policies to prevent misuse.
If you run ads on Facebook without first building quality audiences, it’s like you’re standing in the street, throwing expensive flyers in the air, and hoping for the best.
Facebook offers you the opportunity to microtarget based on tons of different factors.
Facebook runs using an amazing algorithm. It analyzes all of the information is how about you (where you live, what kinds of posts you like, where you check in and literally thousands of other pieces of information) and then it works hard to show you content that it thinks you will like.
Joshua Canter is vice president of digital advocacy at McGuire Woods Consulting, where he uses digital tools to influence legislation and shape public policy. His work spans multi-million dollar ad campaigns, interactive platforms, organic content, and full-scale omnichannel strategies — all focused on driving real-world impact.