Some things in our lives are simply too big for lower case letters. We should write that “my mom is great,” but just can’t help but afford her the respect of that capital M. “The President has arrived” isn’t correct, but it just feels right. For many years, I have awarded social media an honor it seemed to deserve. […]
This is a current Dr. Pepper display, in the entranceway at the Hy-Vee on East Washington Ave. Simply using cases of Dr. Pepper (red) set against cases of Diet Dr. Pepper (white), they found a really creative way to show their Wisconsin pride. They didn’t need special bottling or a massive banner; they simply incorporated […]
Whether your Facebook feed is made up mostly of your friends and family, organizations you support or businesses you like, chances are these days it’s full of lots of video. That’s not surprising. Facebook users are posting almost twice as much video to Facebook these days as as they did last year! In any given scroll […]
Enough F*#%ing Profanity! An engaged brand page on Facebook is a wonderful thing, it is a sign that people are engaging with you and your brand. They want to comment on your posts and share their thoughts about your content. It’s a positive sign that you are getting into their feeds. But an engaged page […]
Facebook has removed this feature. You can now schedule posts through Facebook.com/CreatorStudio or through 3rd party tools. I use a tool called Publer.io. Here’s a blog post where I walked through 10 reasons why I chose it as my go to social scheduler. If you run a Facebook brand page, there’s a decent chance that your […]
I live on my computer. It’s where I work, listen to music, watch tv, connect with friends, follow the news… My computer serves countless functions in both my personal and my professional life. And I love it. But it can also get complicated. How can I ensure that the tweet I am trying to send […]
People often ask how they can get new followers on social media. There are many shortcuts and tricks. But as with most things in life, the things worth having are worth earning. Buying followers from Facebook farms will not help you, your organization or your brand. It will actually hurt you and your ability to […]
A tweet is a 140 characters. You can add links, pictures, even videos. But you get 140 characters to express yourself, no more. The same used to be true of a direct message (DM) sent through Twitter. No more. As of this week, Twitter is allowing users to really open up and speak their mind… […]
This post originally ran on Tumblr. I was once asked by a political campaign to help their candidate with debate prep. Along with my candidate, there were several very intelligent, articulate and qualified candidates running. And then there was Robert (not his real name). That’s where I came in. Robert was a one-issue candidate. He […]
This Sunday, Wisconsin Governor Scott Walker will follow the lead set by so many American presidential hopefuls before him by visiting Israel. He’s not bringing press with him. Apparently he’s not going to talk — he’s going to listen. According to a campaign spokesperson, Walker is “interested in hearing firsthand Israel’s concerns about the future of […]
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