Facebook runs using an amazing algorithm. It analyzes all of the information is how about you (where you live, what kinds of posts you like, where you check in and literally thousands of other pieces of information) and then it works hard to show you content that it thinks you will like. Even when it […]
A little while back, Facebook added a new feature for brand pages: the call-to-action. It is a simple button, next to “Like” on your cover photo. Setup is extremely simple. Go to any brand page for which you are an admin. If you have not yet set one up, you will see this: When you […]
UPDATE: Since writing this post, Facebook has renamed this folder the “other” folder. Ever bump into an old friend and have them admonish you for not returning their Facebook message? Maybe you were busy and forgot to respond. Maybe you were busy and willfully didn’t respond. Or maybe, Facebook sent their message to your spam folder and you […]
Whether your Facebook feed is made up mostly of your friends and family, organizations you support or businesses you like, chances are these days it’s full of lots of video. That’s not surprising. Facebook users are posting almost twice as much video to Facebook these days as as they did last year! In any given scroll […]
Enough F*#%ing Profanity! An engaged brand page on Facebook is a wonderful thing, it is a sign that people are engaging with you and your brand. They want to comment on your posts and share their thoughts about your content. It’s a positive sign that you are getting into their feeds. But an engaged page […]
Facebook has removed this feature. You can now schedule posts through Facebook.com/CreatorStudio or through 3rd party tools. I use a tool called Publer.io. Here’s a blog post where I walked through 10 reasons why I chose it as my go to social scheduler. If you run a Facebook brand page, there’s a decent chance that your […]
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