Influencer Marketing for Social Impact with Ashwath Narayanan of Social Currant | Hello Merge Tag Ep. 26

“Creative work isn’t going to be an option anymore. You have to do creative work.“

Ashwath Narayanan is the Co-founder & CEO at Social Currant, a platform that helps nonprofits and social impact organizations collaborate with creators to reach audiences more effectively.

He founded Social Currant while still a student at The George Washington University. He’s now graduated, but the work continues on.

In a world where around half of TikTok users under the age of 30 report using the platform to keep up with the news, who’s creating content has never mattered more.

I invited him on the pod to talk about the role of creators in the social advocacy space, how they’re shaping the conversations happening online, and how brands are leveraging this influential group to reach new audiences and grow their own digital presence.

Throughout our conversation, we talked about:

• Why this work matters
• How we can explain this work to my grandma
• The difference between brands humanizing themselves and them centering actual people
• Brands – and creators – doing influencer marketing well in the social impact space
• Whether or not Democrats need their own Joe Rogan (hint: they don’t!)
• The importance of investing in progressive creators year-round
• The opportunity for organizations to partner together towards bigger outcomes
• Trends brands should be paying attention to
• And a whole lot more!

Listen to our full conversation here or wherever you stream podcasts.

Find all episodes at HelloMergeTag.com or wherever you stream podcasts.

Links

Social Currant

Website | TikTok | Instagram | Twitter | LinkedIn | Facebook

Find their 2024 Impact Report here.

Ashwath

Twitter | Instagram | LinkedIn

Creators Ashwath mentioned

Carlos | Raven

Brands Ashwath mentioned

Better Internet Iniatitive | Community Change | Make Polluters Pay

Big thanks to our sponsor Civic Shout. Learn more about the great work they’re doing to help Democratic campaigns and progressive nonprofits build their lists ethically at civicshout.com/partners.