You’re Not A Superhero… You’re A Megaphone I give that advice to anyone who will listen — candidates, organizations, activists. It’s not about us. It’s about them. It’s a hard truth for some to hear, but I drill it into every campaign I work on: no one cares about you — they care about themselves. […]
“You don’t want to be caught in that high volume moment and not have a way to capture people, not have a way or a plan to funnel people from Instagram onto your owned list.” You might not recognize today’s guest by name, but you’ve seen her work in action. Gabbi Zutrau is a freelance […]
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