The Power of [Now} Twitter
People often ask me why I love Twitter as much as I do (in case you are wondering, I love it. A LOT). I have so many reasons, but at this moment, I just want to share one.
There was just a coup in Turkey. That is a pretty big deal, to say the least. I have been scrolling through reports via Twitter for a good 35 minutes reading up on the latest developments. At the time of this writing, there isn’t much known, but there is SOME known.
Out of curiosity, I headed over to my Facebook feed, just to see how relevant this massive international story was for my friends and family. I had to scroll through 41 posts to find anything mentioning the word Turkey. Forty-one.
While Twitter might not have had all the facts, Facebook didn’t seem to even know that something was happening.
While Facebook’s algorithm helps ensure that you see things that you are most likely to be interested in, it’s also slow and can be clunky as hell.
Many people get their news exclusively from Facebook. A Pew Research study earlier this year found that 62% of people get their news from social media, with the vast majority relying on Facebook.
Almost an hour after a coup broke out in a very complicated part of the world, those checking the “news” via Facebook know nothing about the story.
At some point, Facebook’s algorithm will catch up with the events and people will have more info about Erdogan and Ankara and the PKK then they know what to do with. But by that time, the coup will probably be over.
Twitter is reporting in real time while Facebook is working hard to try and figure out which stories might matter.
I use both platforms on a constant basis and can’t imagine losing either. But when people ask me why I love Twitter, days like this are just one of a million reasons.
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