Reverbal Communications
  • Home
  • About
    • Portfolio
    • Upcoming Events
    • Press and Media
  • Services
    • Digital Strategy
    • Social Media Speaker
    • Social Media Training
    • Political Consultant
    • Social Media For Events
    • Writing and Editing
  • Content
    • Podcast – Step Up Your Social
    • Free Digital Tools – The Newsletter
  • Blog
  • Testimonials
  • Contact
  • Menu Menu
Blog
Social Media

Top Ten Ways to Get the Most Out of Your Social Media

Author’s note: I wrote this post leading up to the holiday season. But these tips are valid all year round. So whenever you might be reading this post, I hope you find it helpful and timely.

The holidays are almost here and that means it’s spending season! People are going to be buying presents, taking vacations, going out for family dinners and thinking about end of year giving. There is no better time to take stock and make sure your social media is working for you as strongly as it should be.

So here is a quick top ten checklist to help ensure you get everything you can out of social media  this holiday season:

1) TAG AND RECOGNIZE YOUR PARTNERS

To tag on most platforms (Facebook, Twitter, Instagram, LinkedIn…) type an @ and then start typing a partner’s username. You will see a dropdown menu of options. Choose the right handle (unique name of person or brand) and viola! Instead of just writing their name online, you are tagging them. Now they will get a notification you mentioned them and hopefully they will turn around and spread the love.

2) TEXT < PICTURES < VIDEO < FACEBOOK LIVE

Good text is important.

But posts with pictures are better.

Video will take you even further.

And Facebook Live can take you to levels you didn’t know was possible!

3) HAVE ONE HASHTAG (#) AND USE IT

If you live, work and post in a B2C world (business 2 consumer as opposed to B2B–business 2 business), you should utilize a hashtag and you should use it often. It’s okay to have additional hashtags for specific sales, events, or campaigns, but regularly using multiple hashtags means none are as strong as they could be.

Post using your hashtag and encourage others to use it as well. You can do this by displaying it in your store/office/meeting spaces, sharing/retweeting/reposting content that uses your hashtag and generally letting your audience know about it.

4) DON’T AUTOPOST

When you autopost from Facebook to Twitter, you are telling your Twitter followers that your time is more valuable than theirs. It’s fine to post similar versions of the same content in both formats, but copy and paste your post into each platform and ensure that everything is optimized for the platform in which you are posting. (If a post ends with a “…” that is BAD!)

One potential exception: use a site like If This Than That (IFTTT)*  and build a “recipe” that automatically posts your Instragram pictures to Twitter. Don’t EVER post a link to your Instagram picture on Twitter (automatically or otherwise). If people interact with you on Twitter, show them your picture where they are!

*Here’s an explainer blog to walk you through setting up an IFTTT recipe.

5) ENGAGE WITH AND SHARE CONTENT FROM HAPPY CUSTOMERS AND RESPOND OPENLY AND HONESTLY TO UNHAPPY ONES

While seeing negative content online about yourself and your brand might be painful, it’s there whether or not you engage! If you see negative comments, decide if the poster is a troll or an unhappy customer. A troll should never be engaged with, but DO NOT ignore unhappy customers; if they write about you on social media, they are talking about you publicly. Respond. Don’t be defensive, just explain your side and if you offered solutions, share them publicly. Don’t cede the conversation, engage in it!

And of course if people say nice things about you, like the comment/tweet/picture, comment on it, and share it! It’s amazing how far a little TLC can go.

6) POST OFTEN (BUT NOT TOO OFTEN!)

As a rule of thumb, you should post on Facebook and Instagram a minimum of 3-5 times per week and a maximum of 3-5 times per day.

On Twitter, post a minimum of 8-10 times per week and maximum of 8-10 times per day.

Sound like a lot? It’s not! Follow the 80/20 rule (#8) and you’ll be good to go.

7) USE YOUR BLOG AS A BRIDGE TO DRIVE TRAFFIC FROM SOCIAL MEDIA TO YOUR WEBSITE

Spell out ideas in great detail on your blog. Then share snippets on social. This is a great tip for Search Engine Optimization (SEO) and keeping your site up-to-date and dynamic. And it will serve as a bridge between your social and your site.

You shouldn’t repost the same content over and over. But it’s okay (encouraged even!) to repackage your content. Your social will have a different audience in the morning than the evening. Different people will be logged on Wednesday than Friday. Keep finding ways to share your content, creatively and helpfully.

8) FOLLOW THE 80/20 RULE — DON’T SELL, BUILD! (TRUST, COMMUNITY, RELATIONSHIPS)

The 80/20 rule states that 20% of your content should be about you and your brand. The other 80% should be content that your audience will find helpful/relevant/interesting/funny/provoking…

For every post talking about a sale, a new product, store hours, or the like, you should have four posts that will simply add value to your audience’s lives.

9) UNDERSTAND YOUR ANALYTICS AND LEARN FROM THEM

There is no shortage of third party apps and sites that will provide a tremendous amount of data about your social media’s analytics. But Facebook and Twitter each have very powerful analytic tools built right into the platform. They are free to access and will provide you invaluable data that you can learn from and use to improve your content and digital strategy.

To access your Facebook analytics, go to your brand page and navigate in the top menu bar to “Insights.” For Twitter, login to your account and open a new tab. Then go to analytics.twitter.com and they will be there waiting for you.

If you’ve never visited either, you’ll be amazed what you can learn.

10) DISPLAY YOUR HANDLES (AND YOUR HASHTAG) FOR THE WORLD TO SEE

If you have a brick and mortar store or a restaurant, display your handles (and your hashtag) loud and proud. Let people know that you want to see pics of their new end table or the special cocktail you just served them.

Don’t have a brick and mortar store? Promote your handles in your emails and newsletters. Put it on your website. If you have clothing or merchandise, include your hashtag on it. If you are in front of a crowd (one person or ten thousand), let them know how to find you online.

No one will care more about what you have to say online then the people who already love what you do offline!


THAT’S IT!

Hope these tips help take your social media to the next level this holiday season. If you have any questions, be in touch through the comments or via email, Facebook, Twitter or LinkedIn.

In the meantime, keep telling your story!

November 30, 2016/0 Comments/by Josh Klemons
Share this entry
  • Share on Facebook
  • Share on Twitter
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2016-11-30 14:18:362022-11-10 06:09:56Top Ten Ways to Get the Most Out of Your Social Media
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Audience Outreach
  • Blogging
  • Brand Management
  • Digital Ads
  • Digital Tools
  • Editing
  • Email
  • Facebook
  • Gmail
  • Instagram
  • iPhone Functionality
  • LinkedIn
  • Nonprofits
  • Organization
  • Politics
  • SEO
  • Social Media
  • Step Up Your Social
  • Telling Your Story
  • Training
  • Twitter
  • Wisconsin
  • Writing

Recent Posts

  • How This Congressman Elect Is Using Email To Flip the Script
  • Take Control of your Gmail Account with this Simple Hack
  • Don’t Let Bureaucrats Write Your Most Important Emails
  • Why Aren’t My Political Facebook Ads Running?
  • A Meme Masterclass From the Fetterman campaign

Archives

  • December 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • January 2021
  • December 2020
  • November 2020
  • August 2020
  • April 2020
  • March 2020
  • December 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • September 2018
  • July 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • September 2016
  • August 2016
  • July 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • October 2015
  • September 2015
  • August 2015
  • May 2015
  • September 2014
  • October 2013

I’m a digital marketing & social media speaker, trainer & presenter

See Upcoming Events

Ready to take your Facebook Live videos to the next level?

Download This FREE Checklist

Get social media tips, tricks, hacks & strategies delivered to your inbox

Sign Up Today
Contact

josh@reverbalcommunications.com

Privacy Policy

Social Media, Digital Marketing, Digital Strategy, Training, Consulting, ​Facebook Ads, Political Consulting, Keynote Speaker and Presenter, Podcast Host & More
Serving Madison, Wisconsin and beyond.

© 2022 All rights reserved. | 1 Day Website by Bizzy Bizzy
    Skittles Perfect ResponseSocial Media Tips from Madison’s Experts
    Scroll to top

    This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

    OKLearn more×

    Cookie and Privacy Settings



    How we use cookies

    We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

    Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

    Essential Website Cookies

    These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

    Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

    We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

    We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

    Google Analytics Cookies

    These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

    If you do not want that we track your visit to our site you can disable tracking in your browser here:

    Other external services

    We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

    Google Webfont Settings:

    Google Map Settings:

    Google reCaptcha Settings:

    Vimeo and Youtube video embeds:

    Other cookies

    The following cookies are also needed - You can choose if you want to allow them:

    Privacy Policy

    You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

    Terms and Conditions
    Accept settingsHide notification only