Social Media Loves Babies and Puppies… But Hates Hypocrisy

If you have tuned out this news completely for Memorial Day weekend, congratulations!

If not, the biggest story in your varied timelines is probably about how the US is systematically removing children from their parents, many of whom came here seeking asylum (and all of whom came seeking a better life).

The parents are being given no information as to where their children are being taken or when — if ever — they will get to see them again. To make matters worse, we are now learning that the US has lost children (thousands of them 😞😱😡)  that are supposed to be in the system, and that many of these children are getting sold to human traffickers.

This morning, Ivanka Trump tweeted a picture. The caption: “My ❤️! #SundayMorning”

While ordinarily, a picture like this would have gotten the Likes and the RTs rolling in, it could not have been more tone deaf to the world around it.

Ivanka is not just President Trump’s daughter, she is also a senior member of his administration.

A tweet does not live in a vacuum. A digital intern would have looked at this tweet and recommended to Ivanka she not post it, when the story of the weekend is lost children.

But post it she did. And so the Quote Tweets rolled in:

As a general rule, pictures and videos of babies and puppies can be engagement gold. But while good content is important, it can’t work without an awareness of context.

In other words: you can ignore the people; but rest assured, they are not going to ignore you.