• Why Us
  • About
    • About
    • Testimonials
    • Portfolio
    • Press and Media
    • Upcoming Events
  • Consulting
  • Speaking
    • Social Media Keynote Speaker
    • Social Media Training
  • Politics
  • Content
    • Blog
    • Podcast: Hello Merge Tag
    • Podcast: Step Up Your Social
    • Newsletter: Free Digital Tools
    • Digital Tools For Campaigns
  • Contact
  • Menu Menu
Blog
Blogging, Step Up Your Social

Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging | Step Up Your Social Ep 18

Tips for blogging, step up your social, podcast episode about social media

 In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.
Today let’s talk about how you should approach writing content for your blog.
In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:

  • The Goldilocks approach to finding good topic areas
  • How to make your content easy to skim
  • How to write for your audience, even if you’re not a great writer
  • The ideal length of a blog post (hint: it’s exactly how long it needs to be and not one word longer!)
  • And the importance of writing for Google. Or Facebook. Or both.

Tune in today and then get ready to step up your blogging!
​

​Find other episodes of Step Up Your Social here.​

Full episode transcript

If you aren’t already blogging… you should be.

We did a deep dive into why in Episode 13. But the short version:

  • It provides you content you can use to drive traffic to your website.
  • It’s great for your SEO – Search Engine Optimization
  • And it clarifies you as an expert in your field.


For more on all three of these reasons, head back to episode 13 and dig in.
So that’s why you should be blogging.

Today let’s talk about how you should approach writing   content for your blog.

First things first: a blog post should answer a question. It doesn’t literally have to be titled with a question, though that doesn’t hurt.

The question should be specific enough that people are looking for the answer, and broad enough that you can turn it into a full-length blog post.

A while back, I did a blog post on the Evolution of Instagram. That topic is potentially HUGE – but I was answering a specific question: How has Instagram changed over the years.

-What was the score of last night’s game? A bit too specific.
-Let’s do a full annotated history of our local sports team, along with in-depth explorations of every players’ personal journey to get there, the story of the team mascot and a recap of every game they’ve played since 1945. A bit too broad.
-What can we learn about our favorite team based on their playing last night? Sweet spot!

You can write pages on that topic, without ever losing the thread of why you are writing the post – or more importantly – why someone might want to read it.

So answer a question. Specifically.

Next up: make your post easy to skim.

No matter how captivating your writing, some people are not going to be interested in pouring through every word.

User headers. And subheaders. And sub-subheaders.

Use bullet points and lists. Please LOVE lists.

Keep your sentences short.

Keep your paragraphs short.

Use formatting – like bold, italics and underline – to make it easier for your reader to know what’s the most important content in the page.

If you can, use images and graphics to help make your content flow.

The word I like to use when it comes to content written for the internet: digestable. How easily can someone digest what you are trying to impart. If it’s not easily digestable – they will just move on.

You don’t have to be a great writer to be a great blogger. You just have to break things down in a way that your audience can follow.

So answer a question and keep your content easily digestable.

If you want to connect with a wide audience, don’t assume they know… well anything!

The goal of writing for an audience is not to make yourself sound smart. It’s to make them feel smart.

Picture a real person in your head when you write (or at least when you edit) your content. You are an expert in your field (if you weren’t, you couldn’t be blogging on it!). Unless you only want to talk to other experts, don’t assume they know the lingo. Spell out acronyms for them, explain why something that seems obvious to you should matter to them. Write for them as if they don’t know what you are talking about. Because frankly, if they knew what you were talking about – they probably wouldn’t be reading your blog post!

So answer a question with easily digestible content in a way that makes your audience feel smarter.

Next up: write your blog post for Google. Or Facebook. Or Both.

What does this mean? If you want a post to do well on Google — meaning you want people to find it when they do a search on the topic — know your keywords before you start. What’s a keyword (bearing in mind a keyword can be a phrase as well)? It’s the thing someone is going to put into Google that will hopefully help them find your post!

Before I wrote my blog post on the Evolution of Instagram, I did research into which keywords people were actually searching for on the topic. Were they looking for a history of Instagram? A breakdown of how Instagram has changed? Something else altogether? They were looking for an Evolution of Instagram. So I wrote my blog post accordingly. And my blog post is now on the first page of Google when someone searches for that keyword.

How did I get it on the first page of Google? I used Evolution of Instagram as my url slug (the part after the .com in my website). I used it in my title. I worked it into my copy as often as I could without sounding redundant (if your copy sounds like it’s been “stuffed” with keywords you will be penalized by Google, not to mention by your annoyed readers!).

How did I know that this was a keyword worth optimizing for? I did research. There are loads of free and paid tools out there you can use. I like one called Ubersuggest. You can also just use Google directly – run a few searches and see what comes up. Did one query give you 20 hits and another 200,000? Well that’s good to know, isn’t it!

Not every blog post needs to be written for Google.

But if it’s not written for Google, make sure you’re writing it for Facebook!

If you don’t have to worry about people searching for your content – because it’s something timely, interesting to you and your audience but not necessarily to the world, or for any other reason, then be sure the title helps it pop.

Let’s say you’re writing a post about the ways that your industry has changed, and what it means for consumers. And, just so we can get specific, let’s say your industry is artisanal sourdough bread .

If you’re writing for Google, you might go with: How Sourdough Baking Has Changed Over The Years, or What Do I Need To Make Sourdough?

If you’re writing for Facebook, you might go with something more like: Finding the Sweet Within Your Sourdough! Or 10 Things You Didn’t Know About Sourdough… But Should!

No one is going to search for those latter titles – but they are fun and have the potential to do great on Facebook!

In this day and age, if your content isn’t written for Google OR Facebook, it’s written for no one. So pick one – or find a way to tailor it to both – and get to writing.

To recap:

  • Know the question you are trying to answer BEFORE you start writing.
  • Make your content easily digestible.
  • Write to make your audience feel smarter.
  • Optimize your post for Google. Or Facebook. Or both.


One last thing: folks always want to know how long their posts should be. Google likes long form content, so if you’re writing for Google, keep that in mind. That said, I prefer the following: your content should be exactly how long it needs to be and not one word longer.

You’re not doing yourself any favors adding fluff to a post. Google will see through it. So will your readers. Tell them what they need to know and let them get on with their day.

Happy blogging y’all!

August 27, 2021/0 Comments/by Josh Klemons
Share this entry
  • Share on Facebook
  • Share on Twitter
https://joshklemons.com/wp-content/uploads/2021/08/Ep-18-tips-for-blogging.png 1500 1500 Josh Klemons https://joshklemons.com/wp-content/uploads/2023/05/Reverbal-Communications-Josh-Klemons.svg Josh Klemons2021-08-27 19:22:282023-07-12 12:44:15Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging | Step Up Your Social Ep 18
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Audience Outreach
  • Blogging
  • Brand Management
  • Content Marketing
  • Customer Service
  • Digital Ads
  • Digital Marketing
  • Digital Tools
  • Editing
  • Email
  • Facebook
  • Gmail
  • Hello Merge Tag
  • Instagram
  • iPhone Functionality
  • LinkedIn
  • Newsletters
  • Nonprofits
  • Organization
  • Politics
  • Republican Email Tracking
  • SEO
  • Social Media
  • Step Up Your Social
  • Telling Your Story
  • TikTok
  • Training
  • Twitter
  • Uncategorized
  • Wisconsin
  • Writing

Recent Posts

  • Sell The Brownie with Anat Shenker-Osorio | Hello Merge Tag Ep. 35
  • Scaling Up: Lessons from WisDems’ Remarkable Digital Growth with Ben Wikler | Hello Merge Tag Ep. 34
  • What the F*ck is Dark Woke? with Bhavik Lathia | Hello Merge Tag Ep. 33
  • Running a Bluesky-First Campaign with Kat Abughazaleh | Hello Merge Tag Ep. 32
  • Building A Political On Ramp with Kate Duffy of Motherhood for Good | Hello Merge Tag Ep. 31

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • July 2024
  • June 2024
  • May 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • December 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • November 2021
  • September 2021
  • August 2021
  • January 2021
  • December 2020
  • November 2020
  • August 2020
  • April 2020
  • March 2020
  • December 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • September 2018
  • July 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • April 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • September 2016
  • August 2016
  • July 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • October 2015
  • September 2015
  • August 2015
  • May 2015
  • September 2014

We’ve got loads of content to help you step up your digital marketing

Check It Out

Ready to take your digital marketing to the next level? We have free checklists for you

Download Them Today

Get social media tips, tricks, hacks and strategies delivered directly to your inbox

Sign Up Today
Contact

info@reverbalcommunications.com

Privacy Policy

Social Media, Digital Marketing, Digital Strategy, Training, Consulting, ​Facebook Ads, Political Campaign Consultant, Keynote Speaker
Based in Madison, Wisconsin. Serving the world.

© 2022 All rights reserved. | WordPress Web Design by Bizzy Bizzy
    How Chewy Uses Their Customers’ Darkest Moments To Build Unyielding Brand...How Chewy uses their customers darkest moments to build unyielding brand loyalty5 Ways to use Google My Business To Step Up Your SEO and Improve Your Audience...
    Scroll to top

    This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

    OKLearn more×

    Cookie and Privacy Settings



    How we use cookies

    We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

    Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

    Essential Website Cookies

    These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

    Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

    We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

    We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

    Google Analytics Cookies

    These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

    If you do not want that we track your visit to our site you can disable tracking in your browser here:

    Other external services

    We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

    Google Webfont Settings:

    Google Map Settings:

    Google reCaptcha Settings:

    Vimeo and Youtube video embeds:

    Other cookies

    The following cookies are also needed - You can choose if you want to allow them:

    Privacy Policy

    You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

    Terms and Conditions
    Accept settingsHide notification only