When it comes to digital marketing, I’m not one to punch down. Digital — like life — is hard. People are doing their best. There are going to be typos. And broken links. Formatting is going to occasionally fail you. It happens. But some digital programs are so bad, we would be remiss NOT to […]
If your social media engagement is down, you’re not alone! Social media is an amazing tool to reach new people. But never forget, social media is rented land. Keep posting to your social channels, but also those social media channels to grow on real estate that you own. This can include newsletters, blogs, digital communities, […]
Google “political email” and you’ll find endless stories about how terrible it’s become. Campaigns — on both sides of the aisle — are buying and swapping lists and then spamming folks relentlessly, endlessly begging for dollars. Many of these campaigns aren’t even bothering to onboard new emails — warming them up with intros and soft […]
My inbox used to cause me a ton of stress.It’s the place I talk to clients, colleagues and team members. But it’s also the place I hear from political campaigns, brands, non-profits, journalists and so much more.For many years, all of those emails would come into one single place and it was always so hard to know what I needed to work on now, and what could be put aside for later.But, as it turns out, Gmail has tools to help.These two simple tricks — that combined only take me moments […]
So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your […]
Political Facebook ads keep getting more and more difficult.Once upon a time, the only thing you need to run political ads on Facebook was a business page and a credit card. The 2016 Presidential election changed all that.Facebook has added numerous new policies to prevent misuse. Some seem well thought out… others are just absurd. But as I always say, Facebook doesn’t live in our world, we live in theirs. So every new change or tweak they roll out, no matter how ridiculous, we must […]
John Fetterman has won his Democratic primary and is now setting his sights on Dr. Oz.John Fetterman recently clinched the Democratic party nomination in his race to be Pennsylvania’s next US Senator. Fetterman, the current Lieutenant Governor of Pennsylvania, will be running against a recent addition to Pennsylvania politics… and Pennsylvania itself for that matter, Dr. Oz, who won his primary election by just 951 votes.For the entirety of his campaign, the tattooed, shorts-rocking can […]
Ben & Jerry’s proudly displays their core values, which guide all of their work on digital and in general. Ben & Jerry’s is the top-selling ice cream brand in the US and has a massive fan base of ice cream lovers all over the world. But they don’t just make ice cream. They also speak their values. Loudly and proudly. In fact, they’re one of America’s most outspoken brands.Often when we think of people making a stand on important issues, we think of activist […]
This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.If someone goes out of their way to say something nice about you on social, and you can’t be bothered to smash that like button, you should re-evaluate why you are on social in the first place!Listen to the full episode here or wherever you stream podcas […]
Kevin Nicholson is running in the Republican primary to take on Wisconsin Governor Tony Evers in November.In 2018 he ran in the Republican primary to take on Wisconsin Senator Tammy Baldwin.He didn’t win in 2018. His chances in 2022 are slim. Which is good – his politics are awful!But he’s running for higher office in my home state of Wisconsin – so of course I’m on his email list. (It’s part of my civic duty as a Wisconsin Digital Strategist to pay attention to such thin […]
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