If you use the internet, you’ve likely heard of WORDLE. According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021. But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90. How did this viral phenomenon […]
In case you missed it, this week Republican Congresswoman Ashley Hinson (IA-01) got absolutely ratioed on Twitter for taking credit for the Bipartisan Infrastructure Bill… which of course she voted against. The worst part is that Hinson didn’t just quietly oppose the bill — which will bring hundreds of millions in federal funding to a project in her district — she absolutely railed against it, calling it a “socialist spending spree,” and “Washington gamesmanship.”W […]
The race for Pennsylvania’s open Senate seat is one of the hottest competitions of the political cycle. With a divided 50/50 senate, the stakes are high for both parties to keep every seat they currently hold, and flip as many as they can. Pennsylvania is one of a handful of races that will almost certainly decide who holds the Senate majority in 2022.While Neither John Fetterman (Democrat) nor Dr. Mehmet Oz (Republican) have yet cleared their fields to become their party’s nominee, they are […]
On any given week, I can create, edit, manage and/or directly post north of a hundred pieces of content to social media. These posts get shared on Twitter, Facebook, Instagram, LinkedIn, Google My Business… all that fun stuff!Some of the posts are for my own channels – many are for my clients. I’ve experimented with a lot of third party scheduling tools. And I mean a lot!But for the cost and the power, I’ve yet to find one that comes even close to Publer.io.In this […]
Kevin McCarthy just broke the record for the longest-ever floor speech in the history of the House. He spoke for 8 hours and 33 minutes.Good for him! He put on his big boy pants and worked really, really hard to ensure that Congress couldn’t do jack for working people in this country… at least for one more night.Fortunately, the Democrats in the House simply waited him out, and then quickly voted yes on Build Back Better, the bill he was so desperate to prevent moving forward.Instead of […]
Feel like you’re falling behind your competition? Not reaching as many people as you’d like to with your website, blog and overall digital presence? What are you doing to make sure your content, and your site, is up to par.Managing your business’s online presence is more important than ever. Today, 4 in 5 consumers use search engines to check out local businesses. This means having your information online and up-to-date is incredibly important. What’s even more impor […]
In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.Today let’s talk about how you should approach writing content for your blog.In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:The Goldilocks approach to finding good topic areasHow to make your content easy to skimHow to write for your audience, even if you’re not a great writerThe ideal length of a blog post (hint: it’s exactly how long it needs to be and not one wor […]
What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products… eventually ? ? ?But Chewy doesn’t just offer canceling clients full refunds. They take their “marketing generosity” to the next level.They don’t just want to get out of the way. They want to be a part of the family.In t […]
Instagram has a new feature and it’s a fun one!It’s called Guides and it allows you to batch posts to create compilations. For a platform notorious for keeping things “simple” (WHY can’t I add links to my posts?!), this new feature is a powerful new way to take your content further.Think Pinterest meets blogging. That’s kind of where Instagram seems to be positioning Guides.Instagram is a massive platform with a billion Daily Active Users. Understanding all the tools they have to o […]
Instagram Stories currently have 500 million daily active users. Half a billion people — around one-and-a-half-Americas — use Instagram Stories every single day!And Stories keep growing, both in their popularity and in their functionality.So in this post, we’re going to cover some fun tricks, tips and hacks your can use to take your Instagram stories to the next level.If you’re not already posting Instagram Stories on a regular basis, check out Episode 3 of my […]
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