Blog - Tips, hacks and lessons for social media strategists

Kevin McCarthy Gave a long speech. His democratic colleagues had jokes.

November 19, 2021/0 Comments/by Josh Klemons

Kevin McCarthy just broke the record for the longest-ever floor speech in the history of the House. He spoke for 8 hours and 33 minutes.Good for him! He put on his big boy pants and worked really, really hard to ensure that Congress couldn’t do jack for working people in this country… at least for one more night.Fortunately, the Democrats in the House simply waited him out, and then quickly voted yes on Build Back Better, the bill he was so desperate to prevent moving forward.Instead of […]

5 Ways to use Google My Business To step up your SEO and improve your Audience Engagement

September 22, 2021/0 Comments/by Josh Klemons

Feel like you’re falling behind your competition? Not reaching as many people as you’d like to with your website, blog and overall digital presence? What are you doing to make sure your content, and your site, is up to par.Managing your business’s online presence is more important than ever. Today, 4 in 5 consumers use search engines to check out local businesses. This means having your information online and up-to-date is incredibly important. What’s even more impor […]

Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging | Step Up Your Social Ep 18

August 27, 2021/0 Comments/by Josh Klemons

In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.Today let’s talk about how you should approach writing content for your blog.In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:The Goldilocks approach to finding good topic areasHow to make your content easy to skimHow to write for your audience, even if you’re not a great writerThe ideal length of a blog post (hint: it’s exactly how long it needs to be and not one wor […]

How Chewy Uses Their Customers’ Darkest Moments To Build Unyielding Brand Loyalty | Step Up Your Social Ep 17

January 27, 2021/0 Comments/by Josh Klemons

What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products… eventually ? ? ?But Chewy doesn’t just offer canceling clients full refunds. They take their “marketing generosity” to the next level.They don’t just want to get out of the way. They want to be a part of the family.In t […]

What Are Instagram guides and how can you use them to do more on instagram?

December 30, 2020/0 Comments/by Josh Klemons

Instagram has a new feature and it’s a fun one!It’s called Guides and it allows you to batch posts to create compilations. For a platform notorious for keeping things “simple” (WHY can’t I add links to my posts?!), this new feature is a powerful new way to take your content further.Think Pinterest meets blogging. That’s kind of where Instagram seems to be positioning Guides.Instagram is a massive platform with a billion Daily Active Users. Understanding all the tools they have to o […]

10 Tricks and Hacks to Step Up Your Instagram Stories

November 18, 2020/0 Comments/by Josh Klemons

Instagram Stories currently have 500 million daily active users. Half a billion people — around one-and-a-half-Americas — use Instagram Stories every single day!And Stories keep growing, both in their popularity and in their functionality.So in this post, we’re going to cover some fun tricks, tips and hacks your can use to take your Instagram stories to the next level.If you’re not already posting Instagram Stories on a regular basis, check out Episode 3 of my […]

Mix Up your content with these 10 Diverse Stock Photo Sites

August 27, 2020/2 Comments/by Josh Klemons

There are hundreds of millions of pieces of content created for the internet every day Want to break through the noise? The best writing won’t stop someone’s thumbs from scrolling through their feed. You have to first nab them with an eye-catching pic. Then you might have a shot to keep their attention long enough to read about your new offer, hear your fundraising pitch, or learn more about whatever you’re talking about.My general go to stock image site for finding high quality, free* ph […]

Evolution of Instagram: A TimeLine of New Features and major milestones

April 18, 2020/0 Comments/by Josh Klemons

This post was last updated fall 2020. (function(jQuery) {function init() { window.wSlideshow && window.wSlideshow.render({elementID:”963588052116563403″,nav:”thumbnails”,navLocation:”bottom”,captionLocation:”bottom”,transition:”fade”,autoplay:”1″,speed:”3″,aspectRatio:”auto”,showControls:”true”,randomStart:”false”,images:[{“url”:”8/9/2/1/8921451/1-instagram-launches.jpg”,”width”:”781″,”height”:”1692″,”alt”:”Instagram launches”},{“url”:”8/9/2/1/8921451/2-instagram-adds-hashtags.jpg”,”width”:”78 […]

Reply All Just (Accidentally) Reminded Us About The Power of Facebook Search | Step Up Your Social Ep 16

March 11, 2020/0 Comments/by Josh Klemons

One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn’t showing up on Google. If they had remembered that Facebook, while first and foremost is a social media channel, is also a search engine, they could have saved themselves a whole lot of time and energy.The Facebook search bar is more powerful than you probably realize. In this episode of Step Up Your Social we’ll walk through some of the power lurking right at your fingertips.Have any searc […]

Nothing Online is Ever Actually Private: A Cautionary Tale

December 27, 2019/0 Comments/by Josh Klemons

I LOVE Twitter lists. They are an amazing listening tool, helping to bring order and clarify to the chaos that is the Twittersphere. You can use them to easily simplify who you are following at any given moment on Twitter. While I follow many accounts, there are times where I ONLY want to know what a few […]

Kevin McCarthy Gave a long speech. His democratic colleagues had jokes.

5 Ways to use Google My Business To step up your SEO and improve your Audience Engagement

What Are Instagram guides and how can you use them to do more on instagram?

10 Tricks and Hacks to Step Up Your Instagram Stories

Mix Up your content with these 10 Diverse Stock Photo Sites

Evolution of Instagram: A TimeLine of New Features and major milestones

Nothing Online is Ever Actually Private: A Cautionary Tale

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