Blog - Tips, hacks and lessons for social media strategists

Why Aren’t My Political Facebook Ads Running?

July 28, 2022/0 Comments/by Josh Klemons

Political Facebook ads keep getting more and more difficult.Once upon a time, the only thing you need to run political ads on Facebook was a business page and a credit card. The 2016 Presidential election changed all that.Facebook has added numerous new policies to prevent misuse. Some seem well thought out… others are just absurd. But as I always say, Facebook doesn’t live in our world, we live in theirs. So every new change or tweak they roll out, no matter how ridiculous, we must […]

A Meme Masterclass From the Fetterman campaign

June 28, 2022/0 Comments/by Josh Klemons

John Fetterman has won his Democratic primary and is now setting his sights on Dr. Oz.John Fetterman recently clinched the Democratic party nomination in his race to be Pennsylvania’s next US Senator. Fetterman, the current Lieutenant Governor of Pennsylvania, will be running against a recent addition to Pennsylvania politics… and Pennsylvania itself for that matter, Dr. Oz, who won his primary election by just 951 votes.For the entirety of his campaign, the tattooed, shorts-rocking can […]

3 Lessons on Leaning Into Your Values From Ben And Jerry’s

May 19, 2022/0 Comments/by Josh Klemons

Ben & Jerry’s proudly displays their core values, which guide all of their work on digital and in general. Ben & Jerry’s is the top-selling ice cream brand in the US and has a massive fan base of ice cream lovers all over the world. But they don’t just make ice cream. They also speak their values. Loudly and proudly. In fact, they’re one of America’s most outspoken brands.Often when we think of people making a stand on important issues, we think of activist […]

Likes On Social Media Are Free | Step Up Your Social Ep 21

May 11, 2022/0 Comments/by Josh Klemons

This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It’s as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners.If someone goes out of their way to say something nice about you on social, and you can’t be bothered to smash that like button, you should re-evaluate why you are on social in the first place!Listen to the full episode here or wherever you stream podcas […]

On The Dangers of Selling Your Email List (A Cautionary Tale)

April 28, 2022/0 Comments/by Josh Klemons

Kevin Nicholson is running in the Republican primary to take on Wisconsin Governor Tony Evers in November.In 2018 he ran in the Republican primary to take on Wisconsin Senator Tammy Baldwin.He didn’t win in 2018. His chances in 2022 are slim. Which is good – his politics are awful!But he’s running for higher office in my home state of Wisconsin – so of course I’m on his email list. (It’s part of my civic duty as a Wisconsin Digital Strategist to pay attention to such thin […]

What Are Vanity URLs and Why Should You Be Using Them? | Step Up Your Social Ep 20

March 10, 2022/0 Comments/by Josh Klemons

A vanity url is a memorable url that will redirect to the page where you actually want to send people.They are easy (and inexpensive) to set-up, and can help your user easily find your brand’s important content and sub-campaigns.In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more.We also cover Bit.ly links and talk about when those can and should be used in lieu of vanity urls.If you aren’t using both of these tools in your d […]

Zelensky Should Have Left a Few Senators in the Waiting Room

March 7, 2022/0 Comments/by Josh Klemons

The Ukrainian Ambassador very intentionally asked each of us on the zoom to NOT share anything on social media during the meeting to protect the security of President Zelenskyy. Appalling and reckless ignorance by two US Senators. https://t.co/geolhKxbLp— Rep. Dean Phillips □□ (@RepDeanPhillips) March 5, 2022In case you missed it, this past weekend Ukrainian President Volodymyr Zelensky spoke with members of Congress on a Zoom call to ask for more US assistance in Ukraine’s ongoing siege […]

Scott Walker’s Truly Awful Take From the Dark Side

February 28, 2022/0 Comments/by Josh Klemons

Scott Walker thinks Joe Biden should personally take up arms to defend our southern border. From where did he share that ridiculous little nugget of an idea? Disney World. Really.(These tweets were sent 3 hours apart.) pic.twitter.com/vTU9epK9vT— Josh Klemons □ (@jlemonsk) February 27, 2022Last weekend, Scott Walker made a trip to Star Wars Galaxy Edge at Disney World’s Hollywood Studios. Maybe he went to pay homage to his childhood hero and personal role model Darth Vader. Maybe he just nee […]

Senate Candidate Lucas Kunce and the Art of Authenticity

February 23, 2022/0 Comments/by Josh Klemons

Lucas Kunce announced his campaign to flip Roy Blunt’s open Missouri Senate seat in March of 2021. His rapid rise to national renown and social media stardom has been nothing short of meteoric. Within a little under a year, Kunce has amassed a Twitter following of over 47,000 followers and out-fundraised the entire Republican field in Missouri, totaling $2.5 million in contributions in 2021 and $710,000 in the fourth quarter of 2021 alone.And he’s done all of that without accepting a si […]

Pete Souza’s Giving Dr. Ronny Jackson a Taste of His Own Medicine

February 21, 2022/0 Comments/by Josh Klemons

Pete Souza is famous for being President Obama’s photographer. But he also served as the Chief Official White House Photographer for Ronald Reagan.He wrote a book during the Trump years called “Shade: A Tale of Two Presidents,” where he rounded up all the phenomenal Shade he threw at Trump by comparing the bad news cycle of his day to great moments from President Obama’s administration. It’s a great book full of unbelievable photography — and hilarious snark — that takes […]

Why Aren’t My Political Facebook Ads Running?

A Meme Masterclass From the Fetterman campaign

On The Dangers of Selling Your Email List (A Cautionary Tale)

Zelensky Should Have Left a Few Senators in the Waiting Room

Scott Walker’s Truly Awful Take From the Dark Side

Senate Candidate Lucas Kunce and the Art of Authenticity

Pete Souza’s Giving Dr. Ronny Jackson a Taste of His Own Medicine

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