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Blog
Politics

Scott Walker’s Truly Awful Take From the Dark Side

Last weekend, Scott Walker made a trip to Star Wars Galaxy Edge at Disney World’s Hollywood Studios. Maybe he went to pay homage to his childhood hero and personal role model Darth Vader. Maybe he just needed a way to fill the days while not serving as Wisconsin’s Governor.

While it’s not clear what he loves most about the leader of the evil empire – perhaps it’s his icy-cold cyborg personality or his lack of empathy for everyday people – we do know one thing: Scott Walker found inspiration lurking in the dark side.

That inspiration led Walker to take a moment from his tour to drop this ridiculous tweet.

This tweet is bad — on so many levels. Not only is he glorifying Ukrainian suffering – but he’s using that suffering to compare an illegitimate occupation from foreign forces with a border crisis largely manufactured by right-wing media and talking heads… like Walker himself. 

The people entering Ukraine are doing so with tanks and missiles. The people at our southern border are refugees looking for a better life. Needless to say, there’s not too much in common between those two groups.

Part of us wants to be thankful that Walker isn’t praising Putin like other Republicans (looking at you Trump and Tucker Carlson) – but nonetheless, this tweet is disgusting – even more so when you know it’s coming from the “most magical place on earth.”

For context his southern border tweet was sent just 3 hours after this tweet:

Have no fear though, just like in the galaxy far, far away, the dark side is strong, but the side of light and Resistance is stronger.

In this galaxy though, we fight not with lightsabers and lasers, but with quote tweets and Twitter dunks. We rounded up some of the best and most memorable smackdowns of this truly awful and absurd tweet for your enjoyment:
​

Calling out Walker’s past meetings with Russian spies

Ever wonder who funds the GOP empire? This Twitter user has answers.

​Trump doesn’t seem too willing to take up arms – we’re guessing Walker wouldn’t be either.

Twitter won’t let Walker forget about his failed bid for President.

This Twitter user thinks Walker needs a civics lesson. We agree.

Ukrainian freedom fighters and Republican “freedom fighters” are NOT the same.

pic.twitter.com/yWK2FzvBnu

— Jo Burchfield □ (@burchfieldjo) February 27, 2022

It’s hard to keep track of reality when you’re buzzing off the Disney Land vibes.

Scott might not take his arms to protect his country – but he sure did destroy that sandwich.

Thankfully, Scott Walker’s not too relevant these days, unless you’re a CPAC bro or someone pining for the old days of union busting up and the dismantling of Wisconsin’s working class.

And while we’d of course prefer to ignore Scott Walker for the rest of time and pretend he ever existed, it’s hard to witness this kind of disgusting politicization of a tragedy like the one unfolding in Ukraine and not get mad. So what choice is there but to point out the hypocrisy of someone like Scott Walker. Hopefully next time he takes a trip to the dark side, he can stay off the socials and just keep his bad takes to himself.

One more fun fact for you on this truly awful tweet: it currently has 1158 retweets. But of those, 971 are quotes tweets (just shy of 84%). That is just a whole other level of getting ratioed!

If anything in that previous paragraph is confusing to you, you should take my Super Twitterer course!

​And if you’re running for office or looking to help be a force for good in the world, get in touch! We help progressive campaigns, candidates and organizations find, hone and tell their stories online.

February 28, 2022/0 Comments/by Josh Klemons
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2022-02-28 23:45:342022-11-09 11:32:40Scott Walker’s Truly Awful Take From the Dark Side
Politics

Senate Candidate Lucas Kunce and the Art of Authenticity

Lucas Kunce announced his campaign to flip Roy Blunt’s open Missouri Senate seat in March of 2021. His rapid rise to national renown and social media stardom has been nothing short of meteoric.

Within a little under a year, Kunce has amassed a Twitter following of over 47,000 followers and out-fundraised the entire Republican field in Missouri, totaling $2.5 million in contributions in 2021 and $710,000 in the fourth quarter of 2021 alone.

And he’s done all of that without accepting a single dollar from any corporate PAC. His average donation sits at just around  $38 dollars.
​
So how did Kunce pull this off? Authenticity.

These days, the writing on the wall is pretty clear. Most voters don’t want to elect politicians. They want to elect people that look like them, sound like them, and that resonate with their lived experiences. We find this to be especially true in rust belt states where voters have felt abandoned by career politicians and what they see as the Washington establishment.

Kunce and his campaign know that there’s a desire for authenticity and they’ve mobilized and centered their campaign around it. Their platform, messaging, and even the wording throughout their social media posts take the story of Kunce, a Marine veteran turned antitrust advocate, and use it to make real connections with the campaign’s supporters. (What’s an antitrust advocate you might ask – it’s someone fighting to end corporate monopolies and break up large corporations like big pharmaceutical companies.)

This path is not only working for Kunce, but charts a path forward for any other current or would-be candidate. Or really any organization trying to make a difference in the world! It serves as a reminder that we all have a story to tell that’s not only relevant, but also engaging. And honest. And doesn’t speak at the people but aims to connect with them! You just have to be sure you’re stepping up to
tell it.

To understand who Kunce, a first-time candidate who started his campaign with almost name ID, pulled off this impressive feat, let’s take a look at his top 10 tweets since announcing his candidacy — ranked by engagement — to see how he did it.

Calling out the insulin cartel – 36,602 engagements

The cost of insulin isn’t determined by supply and demand. It’s really just 3 companies setting a price based on how many deaths and amputations the market will bear until people start rioting.

Free market? That’s a cartel. And we should treat it like one.

— Lucas Kunce (@LucasKunceMO) September 17, 2021

An estimated 516,000 Missourians had doctor-diagnosed diabetes in 2020. This is a politically relevant constituency that has been paying too much for insulin for far too long.

Kunce is running as an antitrust candidate. He found his niche here by tying back his platform to an issue that’s relevant — and personal! — for many so Missourians. His social copy explains this issue in a way that’s easy to understand while also matching his authentic voice. No wonder this post had over 36,000 engagements!

Taking on a GOP Rival, mark McCloskey – 33,697 engagements

This guy is the GOP frontrunner in Missouri’s U.S. Senate race.

I’m the 13-year Marine officer and economic justice advocate building a grassroots movement to defeat him.

Chip in to help me flip this seat: https://t.co/x5UyXBSYve pic.twitter.com/SOcw3QjYtm

— Lucas Kunce (@LucasKunceMO) June 10, 2021

Remember this disturbing moment from the summer of 2020? Mark McCloskey and his wife, Patricia, paraded out of their mansion to wave an assault rifle and a handgun to “protect” themselves from peaceful Black Lives Matter protestors. Since then, they’ve been featured at the 2020 RNC and McCloskey has announced his candidacy for Senate.

Kunce was a Marine who used the same type of assault weapon in service to his country, not to stifle free speech. He sums up that distinction well in this tweet.

Masculine and pro-video games? – 23,411 engagements

While Josh Hawley worked at fancy law firms, I was a Marine. Guess what me and my buddies serving in Iraq and Afghanistan did between missions? We played video games.

So I don’t know what Joshua thinks about our “masculinity” — but I’m damn proud I served with these men. pic.twitter.com/2m3uQlskQe

— Lucas Kunce (@LucasKunceMO) November 9, 2021

Kunce isn’t much interested in the ridiculous ramblings of insurrection-inciting and Putin-supporting Missouri Senator Josh Hawley, who’s very concerned about the effects of video games on male youth.

Kunce was able to come back to Hawley’s absurd claim with an authentic rebuttal that wasn’t just relatable, but also doubled down on his credentials. We think it was a pretty perfect response.

A challenge to mansion man Mccloskey – 20,986 engagements

Remember that clown who got his 15 minutes of fame threatening people with a weapon of war outside his mansion? You know, Mansion Man @Mark__McCloskey?

Well, I’m running against him for Missouri’s open U.S. Senate seat. And I want to teach him a lesson. pic.twitter.com/3UGaoXvD4p

— Lucas Kunce (@LucasKunceMO) June 9, 2021

Next, Kunce solves the age-old question for candidates in a battleground or red state. Do I shoot a gun on camera to show off my gun-toting creds, or not? Here, he takes a unique stance by rejecting the old trope of on-camera gunplay and instead challenging McCloskey to apologize to the people he threatened in exchange for a private weapons training class with Kunce himself.

He used this fun take to call out a rival and make a real statement in the process. Kunce doesn’t have to prove he knows how to use an assault rifle. He did it for 13 years on missions serving our country – not in a vapid show of support to the CPAC and NRA crowds.

Calling out politicians moonlighting as day traders – 15,215 engagements

This isn’t democracy. And it shouldn’t be legal. pic.twitter.com/kKLv8ErJ6m

— Lucas Kunce (@LucasKunceMO) October 17, 2021

With this tweet, Kunce joined many of his progressive counterparts in highlighting the undemocratic trend of politicians moonlighting as day traders. This is exactly the type of behavior that has turned off so many voters from politics. And Kunce knows it.

He calls out politicians on both sides of the aisle, furthering his antitrust bona fides, while also getting national press for helping to push an important issue.

Highlighting the hypocrisy of nation building – 14,023 engagements

$6.4 trillion spent on making defense contractors rich + nation building in someone else’s country never seemed to be a problem for these politicians. Now we can’t spend even half of that on nation building here at home?

Joe, that math doesn’t add up. https://t.co/QdDJngHhEy

— Lucas Kunce (@LucasKunceMO) September 13, 2021

Here, Kunce uses his background as a veteran to make a very powerful statement. The same politicians that were comfortable dumping trillions into a failed war won’t even budge on spending half that to build up our own country.

One of Kunce’s major pieces of his platform is a “Marshall Plan for the Midwest,” and he’s able to share it effectively online through his personal story and smart messaging.

kunce calls for nation building at home – 13,656 engagements

For 20 years, politicians, elites and military leaders lied to us about Afghanistan. I know because I was there.

Instead of spending $6.4 trillion to “nation build” in the Middle East, we should start nation building here. Read my @KCStar op-ed on this: https://t.co/Xjcwkj548B

— Lucas Kunce (@LucasKunceMO) August 23, 2021

Kunce continues this theme throughout his messaging and does so to great effect. His campaign has a clear hypothesis: Midwesterners, and particularly Missourians, have felt left behind by a government that is more worried about building overseas than here at home.

This type of sentiment has led to the rise of populist Republicans such as the orange menace himself. But Kunce, and many others like him, clearly believe it can be flipped into a message for Democrats looking to reconnect with middle-class voters who feel burned and abandoned by the Republican party.

Contrasting himself with another sleazy opponent, eric greitens – 10,312 engagements

I’m the 13-year Marine vet and antitrust advocate running to flip Missouri’s open U.S. Senate seat. And this criminal is my top GOP opponent. Let’s just say Missourians are gonna have a real choice in this election. pic.twitter.com/dn9JakP7ar

— Lucas Kunce (@LucasKunceMO) August 2, 2021

While McClosky might be the most cartoonish candidate vying for the Republican nomination, his claim to the nomination is far from a lock. Eric Greitens, who’s most likely to be Kunce’s Republican opponent (despite his party’s best attempts to stop him), resigned as Missouri’s Governor in disgrace, after a disturbing history of intimidation, sexual assault and invasion of privacy came to light.

Missouri voters have yet to forget about his awful past, and the Kunce campaign wants to make sure it stays that way. ​

Easy to understand antitrust messaging – 10,054 engagements

They call this a “free market” — I call it a cartel. pic.twitter.com/59xy0NupJa

— Lucas Kunce (@LucasKunceMO) October 23, 2021

The price of insulin has surged in recent years, placing a life-and-death medication out of reach of far too many Americans. For Kunce, an antitrust advocate, this issue to ripe for the campaign trail. And he does a phenomenal job of taking what could be a very complex issue and making it simple and easy to understand.

Companies are working together to exploit the necessary health needs of Americans, which is something that Kunce won’t stand for. Along with over 10,000 people who engaged with this tweet.

advocating for investments in the us, not abroad – 8,023 engagements

D.C. just spent 20 years and trillions of dollars on nation building in someone else’s country without any “strategic pauses.” https://t.co/WbzrrlIB9i

— Lucas Kunce (@LucasKunceMO) September 3, 2021

As you’ve noticed, consistency is key when it comes to building authentic relationships with your followers. Kunce maintains — and leans into — the same set of stances on issues such as antitrust legislation and building up the middle class.

His social media presence shows that although political tides may change, Kunce and his values doesn’t. He’s still the same person – the Marine vet from Jeff City who’s going to fight for the working people of Missouri, not the millionaires and the billionaires.

Throughout Kunce’s tweets, we can see a clear image of Kunce as a candidate. He’s authentic and relatable to voters in Missouri — as well as donors and social media followers across the country — and while his message is definitely carefully crafted, it never comes off that way.

And here’s the thing: any candidate regardless of budget or experience can do this too. Speak how you actually speak, say what you’d actually say, fight for positions you actually care about… and above all else, tell your story.

If you need help doing it — hit us up! This is what we do here at Reverbal Communications. Together, we’ll help you and your campaign or organization find ways to share your story with your audience in ways that engage and inspire. Maybe we can even help you capture the same lightning-in-a-bottle energy that Kunce managed to pull off to turn himself into an overnight political star.

Learn More

February 23, 2022/0 Comments/by Josh Klemons
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2022-02-23 22:58:212022-11-09 11:34:19Senate Candidate Lucas Kunce and the Art of Authenticity
Politics

Pete Souza’s Giving Dr. Ronny Jackson a Taste of His Own Medicine

Pete Souza tweeting about Dr. Ronny Jackson

Pete Souza is famous for being President Obama’s photographer. But he also served as the Chief Official White House Photographer for Ronald Reagan.

He wrote a book during the Trump years called “Shade: A Tale of Two Presidents,” where he rounded up all the phenomenal Shade he threw at Trump by comparing the bad news cycle of his day to great moments from President Obama’s administration. It’s a great book full of unbelievable photography — and hilarious snark — that takes the reader behind the scenes into some of the most intimate and powerful moments of the Obama Presidency, while also helping to clarify just what an unserious person his successor was.

After properly trolling DJT for some time, Souza has now formally turned his attention to Dr. Ronny Jackson, a Republican Congressman representing TX-13.

If you don’t know Dr. Ronny, it may seem odd that this world class photojournalist would bother spending so much energy tearing him down. But Dr. Ronny isn’t just any Congressperson – before getting elected to office in 2020, he served as White House physician to both Presidents Obama and Trump. 

He was very well liked by many members of Obama’s team – there’s definitely a lot of head scratching going on in Obamaland about what the heck happened to the guy.

If you’ve never heard his name, you might remember him as the guy who gushed that then-President Trump was in “excellent health” and that if he adjusted his diet, just a bit, he might just live to 200. 

This would have been hilarious if Ronny Jackson was just some Trump fanboi on Twitter. But of course he wasn’t – he was Trump’s official White House doctor. So instead of being funny, it was absurd, bordering on dangerous.

So yeah, Dr. Ronny went from a beloved member of Team Obama, to a drooling Trump sycophant to… a member of Congress?! And in his latter capacity, he has been working overtime to troll President Biden on Twitter as both physically and mentally unfit for office.

Is Dr. Ronny a hypocrite for helping promote the idea that President Trump was fit to serve another – checks note – 120 years(!!!), but that President Biden is somehow unfit for the job at hand? Yes. Yes he is.

And Pete Souza has the receipts to show just what a hypocrite Dr. Ronny really is.

Souza’s been sharing those receipts on Twitter for a while now, and his fire just continues to grow!

He’s got the stats, the stories, and a bunch of intimate shots to show just what a craven, hypocrite Dr. Ronny Jackson has become.

Each tweet from Souza should serve as a valuable warning to all Twitter trolls (whether or not they’re elected officials) – if you’re going to share awful, offensive views, don’t forget who knows where your skeletons are – especially if they’re a famous photographer with a substantial platform!

It’s been fun watching Souza eat Dr. Ronny’s lunch the last few months. And at some point, it just became too fun to not do a roundup. So here are some of Souza’s most popular digs, curated for your enjoyment:
​

Here’s Souza’s Questioning Dr. Ronny’s knowledge of the Bible

Hey Ronny, remember when we sat next to each other in the motorcade for eight years? You NEVER cited a Bible verse because you DIDN’T KNOW any. https://t.co/WQGbEjHppM

— Pete Souza (@PeteSouza) September 19, 2021

​Here’s a time Souza caught Dr. Ronny in A compromising moment

Hey Ronny, this is you on a foreign trip. Asleep and hungover. https://t.co/K1ie6fLXnw pic.twitter.com/GrKqpVDsFl

— Pete Souza (@PeteSouza) November 2, 2021

​Here’s Souza Calling out Dr. Ronny for being a little disconnected from reality…

Hey Ronny, from your hometown health department yesterday: “Of the 66 individuals in the ICU, 98.5% of them are unvaccinated. Of the 43 individuals on ventilators, 100% are unvaccinated.” Those are facts @RonnyJacksonTX pic.twitter.com/yDKWmmejux

— Pete Souza (@PeteSouza) December 18, 2021

​Is It Dr. Ronny or Dr. Death?

Hey Ronny, aka Dr Death. Your district has the 14th highest per capita death rate for Covid out of all 435 congressional districts. Because of you and your misinformation. https://t.co/BXXjh0C3Jk

— Pete Souza (@PeteSouza) December 5, 2021

Here’s Souza wondering why Dr. Ronny doesn’t seem to care about COVID… or his Constituents

Hey Ronny, there are 2,793 people from your congressional district that won’t be retweeting this because they died from Covid. @RonnyJacksonTX pic.twitter.com/FC0FtY97XU

— Pete Souza (@PeteSouza) December 24, 2021

Hey Ronny, because of your Covid vaccine disinformation campaign, your district now has the 6th highest per capita death rate out of all 435 Congressional districts. @RonnyJacksonTX pic.twitter.com/IDAzXYneDa

— Pete Souza (@PeteSouza) February 16, 2022

Dr. Ronny’s bad on President Biden (in genral) and awful on COVID. But he’s terrible on on lots of other topics too!

Hey Ronny, so glad to hear you’re finally in favor of social distancing. @RonnyJacksonTX pic.twitter.com/2y21RZ81aE

— Pete Souza (@PeteSouza) February 20, 2022

These Tweets are of course just the tip of the iceberg when it comes to Souza’s Twitter fire takes. But hopefully, they give you a taste of the fight that Souza’s been taking part in against Trump and his minions. If you want to see every one of Souza’s takedowns of Dr. Ronny, head here.

Any of your favorite Souza tweets not make the list? Hit me up on Twitter and let me know which ones moved you.

And since every good blog post should have a teachable moment or takeawayy, here’s one for you: Don’t be a troll on the internet, ESPECIALLY if you’ve got a bunch of skeletons hidden away in your closet!


Are you running for office? Or thinking about it? Let’s chat!

My team and I help progressive candidates, campaigns and organizations find, hone and tell their stories online.

Learn More

February 21, 2022/0 Comments/by Josh Klemons
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2022-02-21 19:20:432022-11-09 11:36:30Pete Souza’s Giving Dr. Ronny Jackson a Taste of His Own Medicine
Step Up Your Social

What Your Brand Can Learn From WORDLE

If you use the internet, you’ve likely heard of WORDLE.
According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021.
But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90.
How did this viral phenomenon happen and what can we as digital marketers learn from it? A lot!Listen to the full episode here or wherever you stream podcasts. And scroll down for a full episode transcript.
​Find other episodes of Step Up Your Social here.​

FULL EPISODE TRANSCRIPT

If you use the internet, you’ve likely heard of WORDLE.

If not, here’s a quick primer: It’s a VERY simple word game where you have to figure out the five-letter word of the day. You start with no information. When you guess a word, each letter will turn one of 3 colors. Grey means that letters NOT in the word. Yellow(ish) means that letter is in the word, but not in the right place. Green means the letter is in the word and in the right place. You get 6 tries. That’s it. That’s what all the hubbub is about.

I personally LOVE word games. I feel like WORDLE was made for me. But it was not – literally hundreds of thousands of people play WORDLE every single day.

According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021.

But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90.

The game was created by Josh Wardle (really). He’s a software engineer in Brooklyn and he created it for his partner. But it was too good not to share, so it made its way around the family. On Nov 1, it was played by 90 people. But those 90 people loved it. Enough to become ambassadors for the game. So they told their friends who told their friends and here we are.

No one is getting paid to promote WORDLE (the creator has opted to not even monetize the game for himself!). People just love it so much they want to spread the word.

So why are we talking about a viral word game on a podcast about social media and digital marketing? Because there is A LOT we can learn from this simple word game.

So let’s dig in.

First of all – it’s simple. Like silly simple. I explained how to play in about 20 seconds above. The game’s instructions are only 82 words long. If you can spell (in English), you can play WORDLE.

Mr. Wardle could have based the game around 7 letter words. Even 6 letters words would have probably made some linguists feel very good about themselves (or bad I suppose). But by keeping it simple, he ensured that anyone can play, regardless of how much time they’ve spent reading the dictionary.

Along with being simple, the game is also extremely limited. Had he wanted to monetize, the creator would have let you play as many words a day as you wanted… in exchange for either money or at the least watching ads.

Instead, there’s one word a day. Play it… or don’t.

But if you don’t, you can’t go back. Whether he meant to or not, the creator developed a game with FOMO baked right in. If you miss today’s WORDLE, you miss today’s WORDLE. You can’t get to it tomorrow.

Now as a brand looking to make money, you might roll your eyes and say “great that he can afford to create free content, but I need to get paid.” Fair enough. But here’s the thing – great content creates trust. And loyalty. There’s literally a name for creating great content as a way to reach your customers. It’s called Content Marketing. And you know what – content marketing is amazing. I built my business on it. As have so many others.

And should Mr. Wardle decide to sell official WORDLE merch, or launch a new game, or maybe start a newsletter about internet virality, he’s developed a massive community of people who will trust that his future content is going to be amazing. Will they all kick in or subscribe – of course not! But he’s filled his funnel immensely with people who love his content. If even 1% of daily players supported his next endeavor, we’ll let’s just say he could probably quit his day job if he wanted to.

Imagine if he’d gone the other way – shoving as many ads as he could onto the page, and making you sit through an annoying popup video just to get to the game? Would folks still play? For some – yes (it really is a great game). But he’d probably lose a ton of daily average users. And you better believe folks are going to be less likely to serve as ambassadors for the game – why should someone go out of their way to tell their friends to play a game that looks spammy and is rife with ads. Maybe they’d tell their nerdiest friends. But virality isn’t about one person telling another person. It’s about one person telling lots of people. Exponentially. WORDLE is fun, but also clean and easy. Onboarding is seamless – why not help spread the word?!

Now if Mr. Wardle had asked me for advice when getting started, I would have recommend giving people the option of creating an account. This would have given you the ability to back and forth between desktop and mobile while keeping your stats in order. And he could have even reminded you to come back if you had missed a few days.

But here’s the thing – people don’t need a reminder to do something that they love. Which should serve as a huge lesson for your digital program. Telling people you’re doing a thing is fine. Having them waiting anxiously for you to do your thing – we’ll, let’s just say that’s way better!

What kind of content could you create that your audience would be waiting around to access. I don’t know what the answer is to that question – but figure it out and this is going to be a great year for you and your brand!

Now I mentioned we don’t need regular reminders to do the WORDLE because we just want to do it. BUT it’s hard to log on to any social media channel these days and not be almost inundated with reminders to play.

And that’s because the creator did something truly brilliant: he made sharing your score literally as easy as possible.

Like Spotify Wrapped before him, he didn’t embed a “tweet now” button on the game that brings up a complicated pop-up with awful formatting. Rather, after completing a round, you see the following: your personal statistics, a countdown clock to the next WORDLE and a big green button that simply says “Share.” When you click it, it doesn’t open anything you have to edit and deal with. It simple copies your results to your clipboard. You can now paste them anywhere you want (Twitter of course, or Facebook, but also a private text message or an ongoing email chain with old friends). They’re your results to share how you see fit. While I haven’t run focus groups, I can all but guarantee that this ease of use is a huge component of why people are constantly talking about this game online.

One thing worth noting: when you share your results, Mr. Wardle was smart enough to not show the actual words you used, simply the colored boxes you got and how many chances it took you to solve today’s WORDLE. Anything more would have killed the game in its tracks early on. Because everyone hates a spoiler, but people love to show off their results. His solution was brilliant in its simplicity.

So what are you doing to make your audience’s relationship with you easy to share. Do you have a hashtag on your packaging materials with a call-to-action to tag you on social? Do you have fun things up in your physical space that visitors are going to want to take pictures of and share on social? Do you provide regular content on your social channels, website, newsletter or elsewhere that doesn’t try to sell your product, but simply adds values to the lives of your intended audience?

Add value – often and for free. And people will be excited to tell their friends about you.

If you haven’t yet tried the WORDLE, head to powerlanguage.co.uk/wordle (you can find the link in this episode’s show notes at stepupyoursocial.com). Be sure to tag Reverbal Communications when sharing your results. We’d love to see them!

And when you’re done mastering today’s WORDLE, think about what you and your brand can give to the world that will get millions of people talking about you on social media.

January 27, 2022/0 Comments/by Josh Klemons
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2022-01-27 15:39:532022-11-10 09:03:19What Your Brand Can Learn From WORDLE
Politics, Twitter

The Internet Always Knows

Picture

In case you missed it, this week Republican Congresswoman Ashley Hinson (IA-01) got absolutely ratioed on Twitter for taking credit for the Bipartisan Infrastructure Bill… which of course she voted against. 

The worst part is that Hinson didn’t just quietly oppose the bill — which will bring hundreds of millions in federal funding to a project in her district — she absolutely railed against it, calling it a “socialist spending spree,” and “Washington gamesmanship.”

Why did she vote against a bill she apparently supports? Maybe she was too afraid of Donald Trump to vote for something she knew would help her constituents. Or maybe she doesn’t understand how voting works and thought she was actually supporting this important legislation. Or, maybe, she just thinks that voters are stupid and she could have it both ways — attacking Democrats for doing the hard work of legislating while also getting to take credit for the results.

While elected officials might have maybe gotten away with this type of behavior in a world pre-internet, there was no escaping the [much-deserved] Twitter roast that followed. 

To recap: Hinson didn’t just vote against this legislation, she worked hard to stop it from passing. Once passed, she headed to Twitter to take credit for it. Twitter responded!

Here are some fire responses to this absurd two-faced approach to legislation:

When you didn’t do anything on the group project, but still want to take credit for the work. https://t.co/FiclMw9O5r

— Congressman Chuy García (@RepChuyGarcia) January 20, 2022

This you? ? https://t.co/2jV64SyXVI pic.twitter.com/MEG6ewZqpE

— Rep. Mark Pocan (@repmarkpocan) January 20, 2022

Narrator: But you voted against it! https://t.co/nNOAi1loZO

— Democratic Coalition (@TheDemCoalition) January 20, 2022

Tell the truth @RepAshleyHinson — you didn’t vote for this bill. You voted for a dam collapse. If you had your way your neighbors would be underwater. Thankfully, @HouseDemocrats passed this bill and we did your dam job. Give me a break. https://t.co/XKT3SyJ2f4

— Rep. Eric Swalwell (@RepSwalwell) January 20, 2022

Who is WE?

You labeled the bill that gave you that money “socialist” and voted against it. Then called it “Washington Gamesmanship” when it passed.

YOU didn’t secure that money, Democrats did.

Typical Republican, trying to take credit for what others did. https://t.co/5qPlpd7BmI

— Jax Persists (@LadyJayPersists) January 21, 2022

With over 3,000 quote Tweets and counting (not to mention almost 19k responses!), there were plenty to choose from. 

Any of your favorites not make the list? Hit me up on Twitter and let me know. And as always, make sure to follow the golden rule of the internet – don’t be a hypocrite.

January 21, 2022/0 Comments/by Josh Klemons
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2022-01-21 20:28:112022-11-09 11:58:04The Internet Always Knows
Deep Dive contrasting the digital programs of John Fetterman and Dr. Oz
Politics

Breaking Down The Digital Programs of Pennsylvania Senate candidates John Fetterman and Dr. Oz

A digital deep dive looking at the digital programs of John Fetterman and Dr. Oz. We look at their websits, social media programs and more.

The race for Pennsylvania’s open Senate seat is one of the hottest competitions of the political cycle. With a divided 50/50 senate, the stakes are high for both parties to keep every seat they currently hold, and flip as many as they can. Pennsylvania is one of a handful of races that will almost certainly decide who holds the Senate majority in 2022.

While Neither John Fetterman (Democrat) nor Dr. Mehmet Oz (Republican) have yet cleared their fields to become their party’s nominee, they are both frontrunners to do so.

Fetterman, the current Lieutenant Governor of Pennsylvania, is a fiercely progressive politician with a large national profile. He is currently dominating fundraising among Democratic hopefuls. He has run for US Senate before and announced his candidacy for Senate this time around in early February of 2021.

His likely opponent in the general election is Dr. Mehmet Oz, a newcomer to politics… as well as to Pennsylvania for that matter. He also got into the race in late – November of 2021 – and only after front runner Sean Parnell, an accused abuser, who enjoyed the endorsement of Donald Trump, dropped out in disgrace.

Dr. Oz is a TV doctor who got his start as a regular on the Oprah Winfrey show. He’s as famous as he is disreputable. He has taken a strong anti-establishment stance and is using his reputation as a doctor to take some not-so-healthy positions on COVID, just like he has on a whole host of other issues and products throughout his career.

The Cook Political Report calls this race a toss up. In a cycle this contentious, with literal control of the Senate on the line, every aspect of these candidates’ campaigns matters. Their ground games matter, their rhetoric matters, and in our pandemic reality, their digital programs sure as hell matter.

Both of these candidates are masters of media in their own way. So let’s dive in and learn some lessons from each of their campaigns by exploring how they have each chosen to approach their respective digital platforms.
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Websites

Like any business, organization or nonprofit, a candidate’s website is their home base. It’s where people go to learn more, donate and sign up to get involved. 

A candidate – like any other “brand” – must know what goal(s) it has for site visitors and build their site accordingly. 

So how are the Fetterman and Oz’s sites?

When it comes to messaging, Fetterman and Oz each want to tell you about themselves and their ideas. Makes sense.

While they might have the same general goal, they deviate significantly in both content and delivery.

Fetterman about menu including "Meet the Fettermans, John's Story, and Levi Fetterman" pages.
Oz about page including "about, why I'm running, and bio" pages.

 

Fetterman (left) and Dr. Oz (right) tell their stories in different ways – some more personal than others.

The first way in which their messaging differs is in the way they tell prospective voters who they are as people. 

Fetterman’s “About” information is personal and focused on his family – including his Twitter-famous dog Levi. It breaks down Fetterman’s long history as an activist and fighter for the people of Pennsylvania. It shows what he stands for and how he’s advocated for his values and his neighbors throughout his career. 

Dr. Oz’s bio info on the other hand is… well let’s call it concise. His “Why I’m Running” page presents an America which has been led astray and forced off the rails, especially throughout the COVID pandemic. His site mostly talks about his work as a doctor and his TV show. He also provides a very short statement on his family. 

Fetterman issues page featuring videos about each issue.
Oz issues page featuring graphics for each issue.

 

Fetterman and Dr. Oz take different approaches to talking about the issues that are important to their campaign.
Now let’s look at how they talk about the issues that matter to them.
​
Fetterman uses short videos to talk about the issues that make up his platform. These videos often feature stories from Pennsylvanians and Fetterman himself in ways that make the issues personal and relatable.
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Alternatively, Dr. Oz has short digital cards which share a brief message (about a paragraph), with his stance on each issue that is revealed when moused-over. These often call back to his experiences as a doctor, which seems to inform most of his ideas. When one of these cards is clicked on, it takes you to a page like this one which is barely legible and contains no more information on the issue.

Dr. Oz's healthcare issue page with little information that's difficult to read.

Dr. Oz doesn’t seem to have much to say about many issues – even when it comes to healthcare.
One important thing to note about messaging lies in the ease with which John Fetterman’s website can be viewed in Spanish. Pennsylvania has over 600,000 Spanish-speaking residents and Fetterman’s campaign wants to make sure that they can reach every one of them. Fetterman clearly cares about accessibility. Dr. Oz not so much.

GIF showing John Fetterman's translation feature on his website.

John Fetterman’s website can be easily translated to Spanish.
Once you’ve shared your story and ideas with someone, it’s time to get them to take action. In politics, action typically comes in three forms – volunteering, voting, and fundraising. Once again these two candidates take different approaches.

Fetterman's opportunities to take action including volunteering, voting information, registering to vote by mail, and joining Fetterman's text program.

The Fetterman website makes it easy for people to take action by volunteering and getting ready to vote. This can be a great resource for any politician’s website.

The Fetterman campaign encourages folks to volunteer throughout the website, but also helps people to get registered to vote and receive their ballots by mail. This is a great way to help voters prepare for any upcoming election and ensures that you’re helping to register voters that may already be interested in supporting you. 

Furthermore, Fetterman puts his texting program right on the front page of his website, making it easy to sign up and get looped into the campaign.

Fetterman volunteer opportunities including making calls, socially distant door knocking, grassroots fundraising, sending texts, and hosting a Zoom fundraiser.
Oz volunteer opportunities including making calls, knocking on doors, donating, signing petitions, and following the campaign on social media.

 

There’s a definite difference in volunteer opportunities between the Fetterman and Oz campaign.

Interesting differences can also be seen in the types of opportunities that each candidate offers for volunteering. Fetterman focuses on more digital, COVID-safe opportunities such as sending texts, socially distant door knocking, and hosting Zoom events, while Dr. Oz encourages volunteers to sign petitions, knock on doors, and host events at their homes or other locations.

In terms of fundraising, both campaigns run pretty standard donation and merch stores pages through ActBlue (Fetterman) and WinRed (Oz), but they do have some interesting features on both of their websites that try to encourage small-dollar donations and work towards donor retention.

A donation prompt on Fetterman's website that donates one dollar when you click on Levi Fetterman's nose.

Who wouldn’t want to donate to this little guy – a great way to boost small-dollar donations.
One of the most interesting donation features from Fetterman’s website is the Levi Fetterman nose “boop”. This is a fun idea for donors who are familiar with Fetterman’s dog or who just want to make a quick donation. (This same GIF was also used prominently in a Fetterman advertising campaign shortly after he launched his campaign). 
Dr. Oz has some tricks up his sleeve too when it comes to boosting his campaign’s bottom line. These include two features – pre-checked boxes for donors and pop-ups.

GIF showing Dr. Oz's donation page including pre-checked boxes and a pop-up.

Dr. Oz is learning from the top dog in Republican fundraising by replicating Donald Trump’s tactics.

Despite being shady as hell, the pre-checked box has become a mainstay in Republican digital fundraising and Dr. Oz makes sure that he can maximize your donations… whether you meant to make your donation recurring or not! The first pre-checked box commits a donor to a recurring monthly donation matching their original contribution, and the second box gets you to sign up for Dr. Oz’s “Mid-Month Money Pledge.” 

This means that a user who quickly donates $10 once could end up donating up to twice more that month, whether they want to or not. If this type of donation tactic seems sketchy to you, you’re not alone. The F.E.C. has asked Congress to ban this type of fundraising tactic, since… you know… it verges on the edge of theft.

Dr. Oz also uses a pop-up box that tracks your mouse and prevents you from leaving the donation page until you close the box out. There’s nothing like Dr. Oz staring into your soul while you desperately try to climb out of the far-right pit you’ve found yourself in.
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Fetterman’s Chatbots

For local voters
For out of state voters
For ineligible voters

​Finally, one cool feature worth highlighting is John Fetterman’s chatbot on his website, which is run through a Facebook Chat Plugin. 

The chatbot has three paths based on voting status including in-state, out-of-state, and ineligible to vote. Throughout these paths, the bot collects valuable information for the campaign such as contact information, how likely a person is to support Fetterman or other Democratic candidates, and can even sign people up for campaign communications and help them make donations.

All in all, we can see two very different approaches to designing a campaign website that ultimately lead us to the same goals – politicians looking to show who they are and what they’re about while making it as easy as possible to drive action on their website.
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Social Media

While websites are a more static place for folks to interact with a campaign, social media should be used to keep a politician’s followers up to date on what’s going on with the campaign, what’s happening in the community, and show followers how they can get involved. 

Both of these candidates have unique skills that help them greatly on social media. Fetterman’s personality and strong ideas lend themselves to creating social media content that drives donations and engagement from progressives throughout the country. Dr. Oz started his campaign with millions of followers across his pages, thanks to his long history in the public spotlight. 

To learn some lessons from John Fetterman and Dr. Oz’s social media, we can break down their followings by platform, how often they post, their follower engagement levels, and also look at some unique properties of each candidate’s social media strategy.

Table displaying Fetterman and Oz's follower counts on their major platforms.

Being a celebrity definitely helps a politician get their jumpstart on social media – but the size of your following isn’t everything. (Follower counts were taken right at the end of 2021.)

 First, by reviewing the overall followings for each politician’s account, we can see that Dr. Oz entered into this race with a much larger total following than John Fetterman. 

While his numbers look big on their face (huge really!), we need to consider a couple of things. First, Dr. Oz converted his TV show accounts to campaign accounts. This means that although his following may look large, the majority of his followers are likely not Pennsylvanians or even out-of-state political supporters. Heck a ton of them likely don’t live in America, and a whole bunch more probably do not agree with his political platform. 

The second interesting note here is that at the time of this writing, Dr. Oz has still not really converted his show’s Instagram account to a political one. This is a surprising choice given the new mission of his accounts on his other platforms, as well as his massive following on Instagram (over a million!).
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Posting frequency
Since the start of their respective campaigns, the Fetterman campaign has posted on Facebook an average of 1.8x per day to Dr. Oz’s 2.6x per day. 

On Twitter, the numbers are closer with 2.6 tweets per day for Fetterman and 2.8 tweets per day for Oz. 

Lastly, Fetterman takes the easy win on Instagram with an average of just shy of one post per day while Dr. Oz has only posted about his campaign once.

While Dr. Oz is on TikTok, he’s only posted a small handful of times since the start of his campaign.

Analytics comparing Dr. Oz and Fetterman's Facebook page performance.

Numbers can be deceiving, but when we look hard at a page, we can begin to see some trends.
Engagement
While posting often is important to growing a following, it’s engagement that really matters. We can see an interesting shift here when we comparing the two candidates’ Facebook accounts. Note that while Dr. Oz has a FAR larger following, Fetterman gets a much higher engagement rate per post.This makes sense – people follow Fetterman on social because they like him and his politics. People follow Dr. Oz on social because they like quack science and Oprah told them too. Not exactly a captive audience when it comes to running a political campaign.

Fetterman's most engaged with Tweet, saying,

These days, Twitter plays a role in most politicians’ campaigns.
Engagement can also give us insight into which of our candidates’ platforms figure most prominently to their social media strategy. For example, Twitter is Fetterman’s most prominent platform with a top post engagement total of 154,594 engagements. ​

Dr. Oz's most engaged with post is on Facebook and features a video from the TV show,

Dr. Oz’s most engaged with campaign post is on Facebook and centers on his fears of being canceled by the ladies of The View.
Alternatively, out of all of his posts across platforms, Dr. Oz has found the most engagement on a Facebook post with 80,451 engagements. But bear in mind, he has millions of followers – so while that’s a lot of engagements, the engagement rate is actually quite small.

Screengrab of Levi and Artie Fetterman's (John's dogs) Twitter profile.

We give Levi and Artie both the award for MVP – Most Valuable Pups.
Last but not least, each candidate has unique parts of their social media campaign which extend the strengths of their messaging strategies.
​

For John Fetterman’s campaign it’s his family members. This includes an Instagram account for his wife Gisele and a Twitter account for his dogs, Levi and Artie. These accounts both have sizable followings (31,900 followers for Gisele and 24,100 followers for the Fetterman pups), and allow the Fetterman campaign to amplify messages and show a different side of John Fetterman’s life.

GIF of Oz's TikToks rotating through a carousel on Oz's website.

Dr. Oz’s days of daytime TV may be behind him (for now), but he’s still strong on the camera.

Again, Dr. Oz’s social media strength lies in his ability to easily produce high-quality media with his team. This becomes incredibly apparent when viewing Dr. Oz’s few TikToks or his videos on his YouTube account which has quite a large following. Anyone can learn how to have a strong presence on camera, but Dr. Oz has been developing his presence and persona for decades.

What We Learned
So what? Now that we’ve taken a deeper look into John Fetterman and Dr. Oz’s digital media presence, what can we take away from our deep dive? 

Well, for one thing, this is a great reminder that your digital presence matters. A lot. You need to post quality content that is geared towards your audience, create a website that tells your story, and make sure that all elements of your digital campaign are designed to meet your organizational goals.

Fetterman’s campaign tells the story of a progressive fighter who’s worked hard to make his state better. Dr. Oz on the other hand reaches his audience by leveraging his unique character to make a stance that can appear both authoritative on issues such as COVID while also flying in the face of what he sees as the “establishment.” 

One important lesson is that where your audience comes from matters. Anyone can get followers in the wrong ways. But if your audience doesn’t care about your content, it doesn’t really matter how many of them there are. Social media (and digital in general), like everything, is about quality, not quantity. Keep that in mind the next time you’re worried about your Facebook Likes not going up fast enough. Sure, keep an eye on that number. But pay way more attention to your engagement rates than your page likes.

Hopefully this was helpful. And never forget – we dug into Dr. Oz’s digital program so you wouldn’t have to!
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Looking to take your digital program to the next level?

Head to joshklemons.com/politics to learn more about how we help political campaigns step up their digital programs or drop us a line today.
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This post was written in collaboration with Nick Dotson.
January 17, 2022/0 Comments/by Josh Klemons
https://joshklemons.com/wp-content/uploads/2022/01/john-fetterman-digital-program.png 630 1200 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2022-01-17 21:29:292022-12-29 11:47:14Breaking Down The Digital Programs of Pennsylvania Senate candidates John Fetterman and Dr. Oz
Publer, a powerful and affordable social media management tool
Digital Tools, Social Media

10 Reasons I Use Publer To Manage Social Media For Myself and My Clients

publer - the best social media scheduling tool around

On any given week, I can create, edit, manage and/or directly post north of a hundred pieces of content to social media. These posts get shared on Twitter, Facebook, Instagram, LinkedIn, Google My Business… all that fun stuff!

Some of the posts are for my own channels – many are for my clients.

I’ve experimented with a lot of third party scheduling tools. And I mean a lot!

But for the cost and the power, I’ve yet to find one that comes even close to Publer.io.

In this post, I’m going to give you 10 reasons why I use Publer to schedule and manage social media content for both myself and for my clients.
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1) You can customize social media posts by channel

Over the years, I’ve used a bunch of the better known social media scheduling tools. Whether free or pricey, almost all of them lacked this one key feature and it caused me endless headaches. (I’ll mention here that Agorapulse DOES have this feature but their price point is significantly higher than Publer, as well as Buffer, Hootsuite, etc.)

This feature has been kind of a game changer for me to be honest. In fact, it’s such a big one, you can just skip the rest of my list and go ahead and sign up today at publer.io if you’re so inclined.

So let’s say I wanted to do a post thanking WisDems (that’s shorthand for the Democratic Party of Wisconsin) for hosting an event.

I can create a single post in Publer, and then edit it as needed by channel.

Which matters SO MUCH if you want to be able to tag WisDems (or anyone else!) in your post.

In Buffer and Hootsuite, you have three options.

  1. Create separate posts for Facebook, Instagram, Twitter, etc, making sure that each post is just right
  2. Don’t tag them on any channel
  3. Tag them on one channel and let the remaining channels show a broken link 

Not tagging someone on social media is like talking to them on the phone without first dialing their number. They might hear you, but probably not! You’re missing an opportunity to build on your relationship online and potentially get in front of their audience.

Tagging people with broken links… well that’s worse than not tagging them at all!
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Don't use broken links on social media - best third party scheduling tools for social media

Publer solves this problem completely. Create your post once and then click the little street sign icon in the bottom left corner.

how to customize content by social media channel - third party scheduling tool

Now you can edit your post by channel. 

And for what it’s worth – you have plenty of channels to choose from. Publer lets you post on Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress. And apparently they have more channels on the way.

how to post to many channels at once on social media

Often, editing by channel is as simple as making sure all tags are correct.

But you can also use this feature to specify which graphics you want to use on which platform. Or to share unique utm links per channel, if you’re looking to track links in Google Analytics or elsewhere.

Sometimes, a post that works great for Facebook will be just a bit too long for Twitter. Time to put on the old editing cap and whittle that post down.

OR if your post is far too long for whittling down, you can hop over to reason number 2 why I so love Publer, and create yourself a tweet thread!
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2) You Can Create Tweet Threads In Publer

Sometimes you can say everything you need to say in just a few words. For everything else, there’s tweet threads!

Twitter limits posts to 280 characters. If that’s not enough space to get your message across, you can thread your tweets together to create a longer piece of content.

This was actually a user generated concept — users looking to go beyond characters limits (at the time a paltry 140!) started simply replying to their own tweets. Sometimes once, sometimes dozens of times. They literally started “threading” their tweets. As Twitter so loves to do, they took tools the users were already hacking together and implemented them into the platform.

But there was a problem. Until recently, Twitter’s API didn’t allow 3rd party tools to create threaded tweets. Mindbogglingly, this included Tweetdeck, which is owned by Twitter and STILL doesn’t have the functionality! That’s right, if you want to schedule tweets in a platform owned by Twitter, you have long had the option to do so through Tweetdeck. But even today, you can only create single tweets – not tweet threads.

The same is true of pretty much every other third-party tool I’ve tested. Until I found Publer.

Publer let you schedule responses to posts on any channel, even with an optional built-in delay. And for Twitter, they let you schedule as many responses as you want – aka – tweet threads!

Start by typing your first tweet.

How to create a tweet thread in a third party social media scheduling tool

Then click those talk bubbles underneath.

creating tweet threads in 3rd party social media scheduling tools

Toggle on the option to “add follow up comments.”

create tweet thirds with a third party tool

Note: if you’ve created content for more than one channel (ie: Facebook, Twitter, LinkedIn AND Twitter) you can easily select which account(s) you want to add follow-up comments too.

Once you’ve selected Twitter, you can add as many additional tweets as you want:

how to thread tweets with a third party tool

Just keep hitting that “add another comment” button until you’ve said your piece in full!

It’s worth mentioning that when I first started using Publer, you were limited to a single follow-up on Twitter, just like with every other platform. Often two tweets is plenty for a thread.

But Twitter opened up their API and Publer eventually added the option to thread as many posts as you want to a thread. As someone who does a lot of work in politics, this was another game changer! 

But even if you don’t work in politics, it’s worth knowing that tweet threads can often get higher engagement than a standalone tweet. 

One other note – until recently, you couldn’t add media (pictures or videos) to follow up tweets in a thread. That changed recently as well.

Bringing us to reason number 3 to use Publer as your third-party social media scheduling tool:

3) They regularly update the platform

Not much to say here other than that it’s nice to work with a tool that’s regularly getting new functionality added to it.

Users can even request new tools.

make a suggestion for publer

I’ve requested a few – I don’t think any of them have been added. But that’s okay. So long as they don’t remove reasons one or two, I’ll stick with Publer indefinitely!
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4) You can reuse media from your Media library

I try not to re-use images too often on social media. But sometimes, it just makes sense.

If you’re promoting an event – you aren’t going to create a brand new graphic every time you post about it.

We’ve all waded through a labyrinth of Google Drive folders to find that one image we need. It’s especially complicated when you are working with a team (or teams!) who use different file naming conventions… or worse yet – no naming conventions at all!

Publer’s media library simplifies this. Once you’ve uploaded media to any post, that media will automatically get stored in your media library.

publer media library

publer media library viewing

You can then head to the library whenever you’re looking for an image and share it right from there.

You can also pre-add content to your library, including photos, videos, and GIFs. In addition to this, you can also label your media for easy organization and even upload media directly to your library from Canva and other online graphic design tools.
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5) Publer has a free built-in link in bio tool

Instagram famously only lets you have a single link anywhere on the platform. You get one link in your bio, and that’s it. You can’t add links to posts (you can, but they won’t be clickable) and until recently you had to have 10k+ followers to share links in Stories. That changed recently, but a Story Link sticker still isn’t enough for most brands.

Enter the Link In Bio tool.

With a link in bio, you can create a landing page that shows all of your Instagram posts with links, and folks can click through to an associated link from the matching post.

It’s far from perfect, but for many content creators, it’s better than the alternative – no links at all!

There are loads of free and paid link in bio tools out there. But Publer has one built right into its platform.

It’s easy to set up, simple to use and it’s free.

To create yours, click your settings menu in the top right corner and then select Link In Bio.

publer link in bio tool

You can then customize your page, including adding primary links – like website, your store page, your social channels, your ActBlue account if you’re a candidate… anything important and evergreen.

You can even add custom images for those evergreen links to keep things looking nice and on brand.

Then, whenever you’re creating an Instagram post through Publer, you can simply add a link, as needed, to the bottom of the post.

adding a link to your link in bio page

Once done, you can mention in the post that people can learn more (or shop, or donate, etc.) through the Link In Bio.

When someone clicks the link in bio, they’ll see that post, as well as all others you’ve added links to, and can then click directly through to the url.

Not as easy as Twitter or Facebook, but that’s how Instagram rolls. So nice to have an easy – and free! – workaround.

I’ll also refer you back to reason number one that I use Publer as my third party social media scheduling tool of choice – not only is this great feature built right into the platform, you don’t even have to create a standalone Instagram post. You can crosspost the same content to Facebook, Twitter, LinkedIn, wherever, and then customize by channel and drop that link into the bio.

Voila. You are good to go!
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6) You can share specific channels with your team

If you’re a one-person social media team, this next feature probably won’t matter to you. But if you are working with clients, or managing a team of people who help with content creation, this next feature is key!

You can add team members to your account, with limited access levels.

You can even pick and choose which accounts to share access to, so you’re not turning over the keys to the whole kingdom, just to the doors that make sense for any given client or team member.

To add someone to your account, click the dropdown menu next to your avatar (top right of the page) and select “Manage Teams.”

adding team members in publer

From here you can add team members (clients, band members, people from your team…)  and provide them access.

They can then create content you approve, do final edits, give green lights before you post – whatever works for you and your social media team!
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7) They have a built-in RSS feed for easy content curation

Publer has an easy to use RSS (Really Simple Syndication) feed, to help making content curation a breeze. RSS feeds are a great way of pursuing the internet without having to bookmark and track dozens, or even hundreds, of links.

Head to their “Content” tab and you can search for articles by keyword and category, and filter by date, language, country and even domain.

You can even save your searches to make future curation even easier. This is great for businesses who consistently speak on a few core topics or nonprofits or political campaigns who are passionate about specific issues.

content curation feed in publer

find content to share on social media

Once you’ve found an article that looks interesting, click share and it will pop you right into your creator tab to let you choose which account(s) you want to post it to, write your copy and post or schedule.
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 8) They have a Chrome Plugin and it’s actually kinda great 

Add the Publer Chrome plugin to your browser, and then anytime you are surfing the net and see something interesting, you can easily share it without ever leaving your tab.
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Pretty convenient for a social media manager on the go, no?!
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9) They have built-in analytics

I’m a firm believer in the power of analytics for social media. Your audience is talking to you through your analytics – it’s your job to listen!

Publer has built in analytics for your accounts.

Honestly, I don’t use their analytics much. I prefer to go directly to the platforms for more granular looks at how things are doing.

That said, they are convenient, free and right there.

They also send regular emails letting you know which of your posts are your top performers. That one is pretty nice to have, if for no other reason than it’s a good reminder that you should be digging deeper into the backend of your accounts.

social media analytics in publer

10) They have good customer service

I never wear rose colored glasses when it comes to any digital platform.

I’ve had some significant technical issues with Publer over the years.

I was posting content to one Twitter account that regularly had tweets end mid-sentence even though I was 1000% sure I had everything set up perfectly (I mean the first time I was quite sure, but by the 5th time, I was quadruple checking and it was still happening).

Google has tech issues. Amazon has tech issues. Facebook is pretty much just one massive tech issue these days. These things happen. To use the internet is to accept that.

But… every time I’ve had issues with Publer, I’ve reached out and found real people ready and eager to solve my issues. I definitely can’t say that for every platform I work with!
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So to recap – here are 10 reasons I use Publer for social media scheduling and management

  1. You can customize social media posts by channel
  2. You can create Tweet Threads
  3. They regularly update the platform
  4. You can easily reuse media from your media library
  5. They have a free built-in link in bio tool
  6. You can easily provide limited access with team members and clients
  7. They have a built-in RSS feed for easy content curation
  8. They have a Chrome Plugin that’s actually kinda great
  9. They have built-in analytics
  10. They have solid customer service
    ​

A few features I’d love to see Publer add

So yeah, clearly I’m a fan of Publer. But it’s obviously not perfect. 

A few updates I’d love to see:

  • I’d love to be able to post Instagram carousels (aka albums) through Publer. Currently, you can post multiple pictures to Facebook and Twitter, but you’re limited to a single image for Instagram. I’m quite sure this is an Instagram API issue, but still on my ultimate social media consultant wish list.
  • I’d love to be able to post and schedule Stories to Instagram directly from Publer. Hopefully this one is in the works.
  • I’d love to be able to engage directly with comments once my posts are live right in Publer. This one is a beast and likely if Publer ever added this, their price point would look very different. I only know of one scheduling tool that currently has this option and that’s Agorapulse (which is, again, powerful but expensive). I’m not complaining, I’m just saying that would be another game changer for me.

Ready To Start Scheduling?

So that’s 10 reasons I use Publer as my go-to third-party social media scheduling tool.

If you have any reasons you like Publer, let me know! Or if there are any features it’s missing, or a reason why you love one of the many, many alternatives on the market, let me know that as well.

I’ll also mention that I don’t do affiliate marketing for any products or services, but do have an affiliate link for this one specific tool. I only have an affiliate link because I’m such a fan of the platform that I found I was constantly recommending it anyway. Just wanted to be fully upfront about that.

If this post was helpful to you and you do wind up signing up, please use this link when you do so – publer.io/jlemonsk

Check out publer today

​Thanks for reading. Happy scheduling!
December 15, 2021/0 Comments/by Josh Klemons
https://joshklemons.com/wp-content/uploads/2021/12/publer-social-powerful-media-management-tool.png 400 495 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2021-12-15 19:07:502022-12-26 12:42:5310 Reasons I Use Publer To Manage Social Media For Myself and My Clients
Politics

Kevin McCarthy Gave a long speech. His democratic colleagues had jokes.

Kevin McCarthy just broke the record for the longest-ever floor speech in the history of the House. He spoke for 8 hours and 33 minutes.

Good for him! He put on his big boy pants and worked really, really hard to ensure that Congress couldn’t do jack for working people in this country… at least for one more night.

Fortunately, the Democrats in the House simply waited him out, and then quickly voted yes on Build Back Better, the bill he was so desperate to prevent moving forward.

Instead of letting a bill pass that would revitalize the US economy and provide $1.75 trillion dollars to build up our country’s infrastructure and fight climate change, McCarthy chose instead to ramble on… all freaking night.

Just to put this in perspective, McCarthy filibustered long enough to play two rounds of golf with his puppet master Donald Trump. Instead of watching McCarthy ramble on about nothing, you could have binged an entire season of Mad Men. In the time he used to set our country back, you could have driven from the House Chamber all the way to Detroit,  where you could witness our country’s crumbling infrastructure firsthand. 

While McCarthy may have been pretty proud of himself for forcing all eyes on him, his Democratic colleagues — the ones working to make real progress for our country — were none too happy. Lucky for us, through the amazing power of Twitter, we can get their ? takes first-hand.

Here are 15 of the best tweets from McCarthy’s Democratic colleagues, sent during a floor speech that will be sure to go down in the history books… as one of American politics’ biggest wastes of time. (Alongside this infamous gem of course.)

1) Grace Meng, NY

It’s like he’s playing squid games and will lose if he stops talking. #Mccarthymeltdown https://t.co/pL6KSURDJ3 pic.twitter.com/pbjuzh8SdC

— Grace Meng (@Grace4NY) November 19, 2021

2) Mark Pocan, WI 

Which Kevin did it better?
Cc: @BBBaumgartner pic.twitter.com/gH8zVgqYm0

— Rep. Mark Pocan (@repmarkpocan) November 19, 2021

3) Alexandria Ocasio-Cortez

Fun fact: it only has pictures in it https://t.co/eHe63K5G21

— Alexandria Ocasio-Cortez (@AOC) November 19, 2021

4) Jamie Raskin, MD

It is a feat of epic proportions to speak for four hours straight and not produce a single memorable phrase, original insight or even a joke.

McCarthy thinks he is a wit but so far he has proved he is only half right.

— Rep. Jamie Raskin (@RepRaskin) November 19, 2021

5) Chellie Pingree, ME

.@SpeakerPelosi made history speaking in the House for 8+ hours in support of DREAMers. (And she did it in heels!)

The GOP leader did all that to stop universal Pre-K.

It didn’t work. We’ll be voting after 8AM on #BuildBackBetter to ensure a better future for our country.

— Congresswoman Chellie Pingree (@chelliepingree) November 19, 2021

6) Ayana Pressley, MA

Y’all, never forget this moment next time the @GOP tries to tell you they care about working people & families. The only thing @GOPLeader cares about is wasting our time. Miss me with that.

— Ayanna Pressley (@AyannaPressley) November 19, 2021

7) Lori Trahan, MA

I wish Kevin McCarthy loved delivering for working families as much as he loves the sound of his own voice.

— Congresswoman Lori Trahan (@RepLoriTrahan) November 19, 2021

8) Cori Bush, MO

Still here. pic.twitter.com/niGyO9eNC9

— Cori Bush (@CoriBush) November 19, 2021

​9) ​Mondaire Jones, NY

Kevin McCarthy has now shown more anger about making child care affordable than he has about the insurrection on January 6th. https://t.co/HNA5lyAlLv

— Mondaire Jones (@MondaireJones) November 19, 2021

10) Andy Levin, MI

Now I see that all that child care, pre-k, job training, housing assistance, and climate change stuff is just a ruse to hide our secret plan to create open borders to allow undocumented people and fentanyl to flood our country.

— Rep. Andy Levin (@RepAndyLevin) November 19, 2021

11) Ilhan Omar, MN​

Looks like @GOPLeader is auditioning for a job that his Qanon caucus will never let him have, they will nominate Trump or Jim Jordan for Speaker of the House if they get the chance and he is just making a clown of himself for nothing.

— Ilhan Omar (@IlhanMN) November 19, 2021

12) Nikema Williams, GA

I wish I could slide @GOPLeader a note and ask if I have time to order pizza or will this #McCarthyMeltdown be ending soon?

— Nikema Williams (@NikemaWilliams) November 19, 2021

13) Adam Schiff, CA

If you took the worst orator in the world

Gave him the worst speech in the world

And made him read it for the longest time in the world

That would be a lot like listening to Kevin McCarthy tonight.

Except, probably better.

— Adam Schiff (@RepAdamSchiff) November 19, 2021

14) Tim Ryan, OH

.@GOPLeader should really be considered for an Oscar after his acting job tonight.

— Congressman Tim Ryan (@RepTimRyan) November 19, 2021

15) Eric Swalwell, CA

Is there an English translation for @GOPLeader McCarthy Floor speech?

— Rep. Eric Swalwell (@RepSwalwell) November 19, 2021

Any of your favorites not make the cut? Share them in the comments or tag me into the conversation on Twitter.
November 19, 2021/0 Comments/by Josh Klemons
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2021-11-19 19:26:022022-11-09 12:04:00Kevin McCarthy Gave a long speech. His democratic colleagues had jokes.
SEO

5 Ways to use Google My Business To step up your SEO and improve your Audience Engagement

Feel like you’re falling behind your competition? Not reaching as many people as you’d like to with your website, blog and overall digital presence? What are you doing to make sure your content, and your site, is up to par.

Managing your business’s online presence is more important than ever. Today, 4 in 5 consumers use search engines to check out local businesses. This means having your information online and up-to-date is incredibly important. 

What’s even more important though is how you optimize your information to get the best results in Google’s search rankings. This practice is known as SEO (or Search Engine Optimization) and it’s the process of optimizing the content you share online to appear as high as possible on the list of results returned by a search engine. 

Paying attention to your SEO is key to expanding your online presence and is especially important since 92% of searchers will pick businesses that appear on the first page of Google’s search results. 

NINETY TWO PERCENT!

Put another way: if you ain’t on the first page of Google – you ain’t online!

There are many ways to optimize your online presence that will help lead you to better SEO. Keyword research, proper use of alt tags, backlinks… the list goes on.

Not familiar with any of those terms? Here’s Neil Patel – the SEO master – with some basic background on SEO (in only 5 minutes!).

But this post is about a single tool that can help you step up your SEO game quickly and easily and it won’t cost you a cent to take advantage of. That tool: Google My Business. 

Google has long struggled with standalone social media channels (anyone remember Google+?). 

But Google My Business, or GMB, seems to be around for the long haul. 

It’s not really a social channel. At least not in the traditional sense. But it allows businesses to create profiles and share social-style updates which will help them rank when people search for similar content online.

In this post, we’re going to look at 5 ways you can use Google My Business to improve your SEO game today.

But first, let’s do a slightly deeper dive into what Google My Business actually is and how it can help you grow your online presence.

Google My Business is a free platform that can be accessed by any business owner. It allows businesses to better control the information that appears about their business on their Business Profile when users search within Google Search or Google Maps. 

The platform will also let you reply to Google user reviews and FAQs, share posts from your business, and even talk to customers in real-time. In addition, it provides useful analytics that can help you to understand how your business profile is being engaged with.

Important note: your Business Profile is not the same as your Google My Business account. Rather Google My Business is how you manage your Business Profile. 

If you’ve not yet set up your Business Profile or you need to claim yours, check out this helpful support page from Google walking you through how to do it.

Google My Business - proper set up

One of the most important things you can do for SEO is to make your profile as detailed and accurate as possible. Attributes add an additional dimension of information.
Now that you’re set up, let’s get on to the good stuff!
​

1) Optimize Your Business Profile Using Targeted Keywords and Information​

The most important thing you can do to boost your SEO for your Google Business Profile is to be sure you’re using the right words and phrases. 

People may search for your business name. But way more people are doing general searches in your industry. What keywords are they searching for? What questions are they looking to get answered on Google?

If you own a shoe store, you need to know if people searching for “tennis shoes,” “running shoes,” “sneakers”… or something else entirely! Until you know that, you can’t optimize your content accordingly. 

When it comes to Search Engine Optimization, the goal is pretty simple: use the language your audience is using!

Not sure what keywords you should be leaning into? There are loads of free and paid tools out there that will help you do keyword research. Google Trends is a free Google tool that’s very helpful. I really like a tool called Ubersuggest (the free version is limited but still very helpful – the paid version lets you dig a lot deeper). There are tons of others. Do a Google search for keyword finder or SEO tools and you can research until your fingers fall off. Happy hunting!

Make sure to fill in all fields requested by Google My Business to the best of your ability. Information that will especially impact your SEO is location, hours, and contact information (phone and website). 

You’ll also want to add information about your business using the correct category for your business and attributes to show your full capabilities. 

And, as always, don’t forget to lean into your UVPs (unique value propositions). What makes you special? Highlight it! If you’re a restaurant with really awesome patio seating, make sure that’s obvious in your profile.

Once you’ve done some keyword research, use it! Make sure you’re using keywords that people would use when searching for a business like yours. Think about words or phrases that you want your business to be associated with and that users are actually using when they search Google. 

PRO TIP: Avoid keyword stuffing (the act of cramming keywords anywhere and everywhere at the expense of actual good, clean writing). Google hates keyword stuffing. Come to think of it, so does everyone else!

What Is Google My Business

Google My Business insights can give you tons of useful information to improve your search engine optimization and customer experience. One of these is being able to see customer actions on your Business Profile.

​2) Use Google My Business Analytics to Learn More About Your Business Profile

Google wants to collect all of the world’s data and make it shareable. So you better believe there is loads of analytic data waiting for you in your Google My Business account. 

Poke around in there and you can find a ton of useful information such as:

  • How customers are finding you via search, including discovery and direct searches. (Discovery searches are when your Business Profile is found when using a general search query while direct searches are searches of your business’s name.)
  • Where customers view your Business Profile on Google – either on Google Search or Google Maps.
  • What actions customers take on your Business Profile such as clicking on your website, getting directions to your address, or calling you.
  • How your photos are performing compared to similar profiles or businesses.
  • Where your customers are located based on direction requests.
  • How your Google My Business posts are performing. These can help you to better understand what content to post on your Business Profile.

Knowing this information can help you to perform even better on SEO while also giving you a platform to directly engage also with your customers! Check it out today!

Here’s a review on my GMB site:

reviews on google my business

It’s important to respond to Google Reviews quickly and thoughtfully to build trust with your audience, as well as with Google’s algorithm.
Want to see how this feature works? Head to my Google My Business page today and leave me a review. I’ll engage with you for sure!
​

3) Build Trust With Google and Your Customers

One important thing to always consider when working on your search engine optimization is that Google factors trustworthiness into its algorithm for search rankings. There are a few key things you can do in Google My Business to increase trust both with Google’s algorithm and your audience.

First and most importantly, you’re going to need to start focusing on getting reviews! You want reviews coming in often.

Make sure to respond to every single review. If it’s a great one, thank your customer for leaving it. If it’s not so good, still make sure to respond. Ask the customer for more information or seek honest feedback regarding what you as a business can do to improve. Showing that you listen to feedback and responding thoughtfully builds trust both with customers and Google.

Next, you’ll also want to make sure to respond to customer questions in the frequently asked questions section of your business profile. This also helps to show Google that your business is trustworthy and engages with customers. In addition, responding to customer questions also shows off your expertise and willingness to go the extra mile for your audience.

Lastly, make sure to use your keywords in your responses to both reviews and frequently asked questions. Again, always be natural with your usage of keywords, since keyword-stuffing will negatively impact your Google ranking, but work them in as possible.

Posts on Google My Business

Take advantage of Google My Business posting to let your business shine. We like to share our podcast – Step Up Your Social, as well as tips and tricks to help our audience better navigate their digital marketing. Check it out for more great marketing tips!

4) Use Google My Business Posts to Help With Rankings!

Google My Business allows you to publish posts directly to your Business Profile that include text, images, video, and even nifty call-to-action buttons for your customers!

You can use this feature to share business updates, new products or services that you offer, events you’re hosting, or even just some fun times at your business. These posts show customers what you’re all about and can also help a ton with search engine optimization when you add in some keywords.

There are a few important things to consider when posting. One thing to think about is how frequently you’d like to post. Google no longer removes Business Profile posts after seven days – but it’s still important to keep your profile fresh. If you can, post a few times a month – more if possible.

You should also know that posts can be up to 1,500 characters long. You’ll likely want to keep it shorter though. Keeping things short and tight can help keep your reader engaged.

Google My Business Industry Features

Google My Business has useful industry features to use on your profile.

5) Utilize Industry-Relevant Features to Better Engage With Your Customers

Last – but definitely not least – you’ll want to take advantage of Google My Business’s industry-relevant features. These are broken down into features for restaurants, retail, and service businesses.

If you’re running a restaurant, Google My Business will be a key part of your marketing strategy and has lots of potential uses. Features for this industry include the option to highlight essential info such as if you offer takeout or dine-in, and health and safety updates, the ability to share photos of your food and special deals, as well as the option for customers to place online orders or make reservations.

Retail businesses also have equally powerful options. These include the ability to list your products directly to your profile, show how customers can shop and link preferred shopping methods, and post about special offers. 

Finally, service-based businesses can also harness the power of Google My Business. Service features such as the option to list your services and credentials, allow customers to request a quote or schedule an appointment directly, or even message you directly will streamline and personalize your customers’ experiences.

Google My Business isn’t going to magically create a pipeline of new customers to your business. But as with all things related to SEO, it adds up. Your site needs to be easy to navigate, you should be blogging, you should be using alt text on your images… and you should claim and set up your GMB account. Every bit helps when you’re competing with everyone else for that prime real estate on Google’s first page.

GMB is low hanging fruit that you should absolutely take advantage of. And the best part: it’s relatively easy and totally free to do so!

So if you’re one of the 56% of local retailers that haven’t yet claimed their Google My Business account, or if you’re just looking to increase your web traffic through search engine optimization, get on Google My Business today!

You will benefit a ton from all of the features covered in this post and more importantly – your customers will too!

If you found something useful in this article, have a question, or want more personalized help, let us know! We’re always here to help you take your business to the next level!
​

LEAVE US A REVIEW ON GOOGLE MY BUSINESS

September 22, 2021/0 Comments/by Josh Klemons
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2021-09-22 19:32:082022-11-09 12:11:425 Ways to use Google My Business To step up your SEO and improve your Audience Engagement
Blogging, Step Up Your Social

Step Up your social ep. 18 — Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging.

 In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.
Today let’s talk about how you should approach writing content for your blog.
In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:

  • The Goldilocks approach to finding good topic areas
  • How to make your content easy to skim
  • How to write for your audience, even if you’re not a great writer
  • The ideal length of a blog post (hint: it’s exactly how long it needs to be and not one word longer!)
  • And the importance of writing for Google. Or Facebook. Or both.

Tune in today and then get ready to step up your blogging!
​

​Find other episodes of Step Up Your Social here.​

Full episode transcript

If you aren’t already blogging… you should be.

We did a deep dive into why in Episode 13. But the short version:

  • It provides you content you can use to drive traffic to your website.
  • It’s great for your SEO – Search Engine Optimization
  • And it clarifies you as an expert in your field.


For more on all three of these reasons, head back to episode 13 and dig in.
So that’s why you should be blogging.

Today let’s talk about how you should approach writing   content for your blog.

First things first: a blog post should answer a question. It doesn’t literally have to be titled with a question, though that doesn’t hurt.

The question should be specific enough that people are looking for the answer, and broad enough that you can turn it into a full-length blog post.

A while back, I did a blog post on the Evolution of Instagram. That topic is potentially HUGE – but I was answering a specific question: How has Instagram changed over the years.

-What was the score of last night’s game? A bit too specific.
-Let’s do a full annotated history of our local sports team, along with in-depth explorations of every players’ personal journey to get there, the story of the team mascot and a recap of every game they’ve played since 1945. A bit too broad.
-What can we learn about our favorite team based on their playing last night? Sweet spot!

You can write pages on that topic, without ever losing the thread of why you are writing the post – or more importantly – why someone might want to read it.

So answer a question. Specifically.

Next up: make your post easy to skim.

No matter how captivating your writing, some people are not going to be interested in pouring through every word.

User headers. And subheaders. And sub-subheaders.

Use bullet points and lists. Please LOVE lists.

Keep your sentences short.

Keep your paragraphs short.

Use formatting – like bold, italics and underline – to make it easier for your reader to know what’s the most important content in the page.

If you can, use images and graphics to help make your content flow.

The word I like to use when it comes to content written for the internet: digestable. How easily can someone digest what you are trying to impart. If it’s not easily digestable – they will just move on.

You don’t have to be a great writer to be a great blogger. You just have to break things down in a way that your audience can follow.

So answer a question and keep your content easily digestable.

If you want to connect with a wide audience, don’t assume they know… well anything!

The goal of writing for an audience is not to make yourself sound smart. It’s to make them feel smart.

Picture a real person in your head when you write (or at least when you edit) your content. You are an expert in your field (if you weren’t, you couldn’t be blogging on it!). Unless you only want to talk to other experts, don’t assume they know the lingo. Spell out acronyms for them, explain why something that seems obvious to you should matter to them. Write for them as if they don’t know what you are talking about. Because frankly, if they knew what you were talking about – they probably wouldn’t be reading your blog post!

So answer a question with easily digestible content in a way that makes your audience feel smarter.

Next up: write your blog post for Google. Or Facebook. Or Both.

What does this mean? If you want a post to do well on Google — meaning you want people to find it when they do a search on the topic — know your keywords before you start. What’s a keyword (bearing in mind a keyword can be a phrase as well)? It’s the thing someone is going to put into Google that will hopefully help them find your post!

Before I wrote my blog post on the Evolution of Instagram, I did research into which keywords people were actually searching for on the topic. Were they looking for a history of Instagram? A breakdown of how Instagram has changed? Something else altogether? They were looking for an Evolution of Instagram. So I wrote my blog post accordingly. And my blog post is now on the first page of Google when someone searches for that keyword.

How did I get it on the first page of Google? I used Evolution of Instagram as my url slug (the part after the .com in my website). I used it in my title. I worked it into my copy as often as I could without sounding redundant (if your copy sounds like it’s been “stuffed” with keywords you will be penalized by Google, not to mention by your annoyed readers!).

How did I know that this was a keyword worth optimizing for? I did research. There are loads of free and paid tools out there you can use. I like one called Ubersuggest. You can also just use Google directly – run a few searches and see what comes up. Did one query give you 20 hits and another 200,000? Well that’s good to know, isn’t it!

Not every blog post needs to be written for Google.

But if it’s not written for Google, make sure you’re writing it for Facebook!

If you don’t have to worry about people searching for your content – because it’s something timely, interesting to you and your audience but not necessarily to the world, or for any other reason, then be sure the title helps it pop.

Let’s say you’re writing a post about the ways that your industry has changed, and what it means for consumers. And, just so we can get specific, let’s say your industry is artisanal sourdough bread .

If you’re writing for Google, you might go with: How Sourdough Baking Has Changed Over The Years, or What Do I Need To Make Sourdough?

If you’re writing for Facebook, you might go with something more like: Finding the Sweet Within Your Sourdough! Or 10 Things You Didn’t Know About Sourdough… But Should!

No one is going to search for those latter titles – but they are fun and have the potential to do great on Facebook!

In this day and age, if your content isn’t written for Google OR Facebook, it’s written for no one. So pick one – or find a way to tailor it to both – and get to writing.

To recap:

  • Know the question you are trying to answer BEFORE you start writing.
  • Make your content easily digestible.
  • Write to make your audience feel smarter.
  • Optimize your post for Google. Or Facebook. Or both.


One last thing: folks always want to know how long their posts should be. Google likes long form content, so if you’re writing for Google, keep that in mind. That said, I prefer the following: your content should be exactly how long it needs to be and not one word longer.

You’re not doing yourself any favors adding fluff to a post. Google will see through it. So will your readers. Tell them what they need to know and let them get on with their day.

Happy blogging y’all!

August 27, 2021/0 Comments/by Josh Klemons
/wp-content/uploads/2022/11/reverbal-logo-1.png 0 0 Josh Klemons /wp-content/uploads/2022/11/reverbal-logo-1.png Josh Klemons2021-08-27 19:22:282022-11-10 12:58:01Step Up your social ep. 18 — Write Your Blog Post For Google. Or Facebook. Or Both. And Other Tips For Blogging.
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