Beth Thorpe is a Kentucky Digital Communications Strategist. She refers to herself as the KY Digital Director. She’s worked a ton of races throughout the bluegrass state, ranging from legislative and judicial to statewide campaigns. She focuses on digital and social media strategy, content, and targeting; as well as digital organizing and training for […]
A while back, a conservative organization acquired our email address and started spamming us with one of the worst email marketing programs we’ve ever seen. This was next-level bad. So bad in fact that we just had to write up some takeaways we could learn about writing better emails from their no-good-very-bad-what-is-even-happening-here email program. We […]
Kyle Tharp is the managing editor of FWIW, a newsletter and media company that tracks the internet’s influence on our politics. Every week they break down digital spending, strategy, tactics, and trends in our elections. They highlight whose spending is up, whose is non-existent, and how campaigns, PACs and advocacy groups are leveraging online platforms […]
Candy Phelps is an expert in a lot of things. She’s an entrepreneur, a visionary and a content marketing and SEO expert. Through her company 1 Day® Campaign, she’s also the creator of the 1 Day® Website, which creates amazing, SEO-optimized websites developed specifically for her clients… in a day! She’s worked with dozens of […]
In this episode of Hello Merge Tag, we checked in with Myles Bugbee, a digital strategist with decades of experience in the field. He’s worked with numerous campaigns, agencies and advocacy organizations, including a stint as the National Digital Director at For Our Future and as the Digital Director for Senator Jon Tester’s 2018 reelection […]
The inaugural episode of Hello Merge Tag is now live! We checked in with Jacob Malinowski, a digital fundraiser with Goodman Campaigns, a firm dedicated to helping downballot, pro-choice candidates raise money through email, text and direct to donate ads. He was recently involved in the Janet For Justice race, as Janet Protasiewicz ran a […]
When it comes to digital marketing, I’m not one to punch down. Digital — like life — is hard. People are doing their best. There are going to be typos. And broken links. Formatting is going to occasionally fail you. It happens. But some digital programs are so bad, we would be remiss NOT to […]
If your social media engagement is down, you’re not alone! Social media is an amazing tool to reach new people. But never forget, social media is rented land. Keep posting to your social channels, but also those social media channels to grow on real estate that you own. This can include newsletters, blogs, digital communities, […]
Google “political email” and you’ll find endless stories about how terrible it’s become. Campaigns — on both sides of the aisle — are buying and swapping lists and then spamming folks relentlessly, endlessly begging for dollars. Many of these campaigns aren’t even bothering to onboard new emails — warming them up with intros and soft […]
My inbox used to cause me a ton of stress.It’s the place I talk to clients, colleagues and team members. But it’s also the place I hear from political campaigns, brands, non-profits, journalists and so much more.For many years, all of those emails would come into one single place and it was always so hard to know what I needed to work on now, and what could be put aside for later.But, as it turns out, Gmail has tools to help.These two simple tricks — that combined only take me moments […]
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
OKLearn more×We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Terms and Conditions