“What I would really like to see is more Democrats using their resources to help people right now to fill in the material gaps that Trump has created. I think it’s the right thing to do and I also think it is the most persuasive thing to do if you want to flip either chamber […]
“The most powerful form of engagement online is when a regular person posts on their channel about something they truly believe in.” Tudor Mihailescu is a cofounder and CEO of SoSha, an AI powered social amplification platform that helps mission-driven organizations leverage the social clout of their communities. Before SoSha, Tudor did a PhD in […]
“I’ve always believed in the power of storytelling and storytelling as a means for kind of creating understanding across difference.” Garima Verma is a strategist and storyteller who bridges the worlds of culture, politics, media and social change. With over 10 years of experience spanning entertainment, political campaigns, and impact organizations, she specializes in transforming […]
“We do not need to run the same ad to everyone. It’s 2025 — we don’t need to do that.” Maya Hutchinson is a data-driven marketer with roots in Democratic politics. She started her career on the digital team of President Obama’s re-election campaign and has continued to work at the intersection of tech and […]
You’re Not A Superhero… You’re A Megaphone I give that advice to anyone who will listen — candidates, organizations, activists. It’s not about us. It’s about them. It’s a hard truth for some to hear, but I drill it into every campaign I work on: no one cares about you — they care about themselves. […]
“You don’t want to be caught in that high volume moment and not have a way to capture people, not have a way or a plan to funnel people from Instagram onto your owned list.” You might not recognize today’s guest by name, but you’ve seen her work in action. Gabbi Zutrau is a freelance […]
“It can’t just be about the things that affect us as individuals. It has to be broader.” There’s been a lot of talk lately about looking for a Joe Rogan of the left. The whole thing is ridiculous… for so many reasons. Instead of banking on a single, superstar personality to magically unite our movement, […]
“Every newsroom, whether they acknowledge it or not, is values-driven. The choice to cover something or not cover something, the choice to use a word in a headline or not, is a statement on your values and your mission. We are just more transparent about it.” RC Di Mezzo is a Democratic digital strategist with a […]
“Sell the brownie, not the recipe… So instead of taking your public policy out in public and thinking that that is a message, which it is not, you talk about the outcome of your policy.” Anat Shenker-Osorio is a political strategist, messaging consultant, and communications researcher renowned for helping progressive campaigns win by using more […]
“Democrats can absolutely win, even in the face of this flood of money from the right and every horrific tactic that the right wants to use.” Y’all know Ben Wikler. He’s currently the head of the Democratic Party of Wisconsin — a role he’s held since 2019. Here’s a quick relevant fact for you: I […]
Categories
- Audience Outreach
- Blogging
- Brand Management
- Content Marketing
- Customer Service
- Digital Ads
- Digital Marketing
- Digital Tools
- Editing
- Gmail
- Hello Merge Tag
- iPhone Functionality
- Newsletters
- Nonprofits
- Organization
- Organizing
- Politics
- Republican Email Tracking
- SEO
- Social Media
- Step Up Your Social
- Telling Your Story
- TikTok
- Training
- Uncategorized
- Wisconsin
- Writing
Recent Posts
- 10 Years In and We Just Won Our First Reed Award
- Using AI to Get More Out of the Meta Ads Library with Joshua Canter | Hello Merge Tag Ep. 51
- The Role of Influencer Marketing in Today’s Crowded Digital Landscape w/ Ryan Davis of People First | Hello Merge Tag Ep. 50
- The State of Independent Progressive Media with Lucy Ritzmann | Hello Merge Tag Ep. 49
- One Media Company is Carrying ICE’s Public Image Almost Entirely on its Shoulders with Drew Eldredge-Martin | Hello Merge Tag Ep. 48
Archives
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- July 2024
- June 2024
- May 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- December 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- November 2021
- September 2021
- August 2021
- January 2021
- December 2020
- November 2020
- August 2020
- April 2020
- March 2020
- December 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- September 2018
- July 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- April 2017
- March 2017
- January 2017
- December 2016
- November 2016
- September 2016
- August 2016
- July 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- October 2015
- September 2015
- August 2015
- May 2015
- September 2014









