Digital Fundraising For Downballot Candidates With Jacob Malinowski | Hello Merge Tag Ep 1

The inaugural episode of Hello Merge Tag is now live!

We checked in with Jacob Malinowski, a digital fundraiser with Goodman Campaigns, a firm dedicated to helping downballot, pro-choice candidates raise money through email, text and direct to donate ads.

He was recently involved in the Janet For Justice race, as Janet Protasiewicz ran a successful race for Wisconsin State Supreme Court. Jacob and his team helped raise $1.1 million for the campaign.

Dem donors will give to candidates who don’t spam, write substantive communications, and actually say a reason to give.

That’s what the team at @janetforjustice did — and it worked to the tune of $1.1m https://t.co/fPSOrsv7yz

— No Jail Jacob! (@JPMalinowski) April 6, 2023

We checked in with him to find out how they did it, and what they learned along the way.

Jacob shared loads of tips and specific takeaways, including

• Some “magic words” he uses (or rather avoids)
• The benefits and dangers of starting with templates
• How to write downballot emails that feel genuine and authentic
• The power of top 10 lists in digital fundraising
• Growing lists from scratch
• The potential role of AI in digital fundraising programs
• And so much more

Connect with Jacob on Twitter and and find his firm Goodman Campaigns.

Stream the full episode right here, or wherever you stream podcasts.

Find all episodes at HelloMergeTag.com.