Joe Biden and Donald Trump both send a lot of emails. But how many they send, and the content of their email programs, is vastly different. I reviewed 20 emails from each of the two campaigns (they were the most recent 20 emails from a random moment in time – Friday, May 17th at 10:45am […]
I read a lot of email. Like, SOOOO MUCH email. A few are great. A lot are generic and forgettable. Some are truly terrible. Today, let’s take a look at a really awful email from Ron DeSantis and see what we can learn from his many, many mistakes. Let’s start with the Subject Line […]
I’m on a lot of email lists. I recently did a roundup of Digital Marketing Newsletters I subscribe to. You can find that here. I’ll soon be doing a roundup of political newsletters I subscribe to. Want to know when that comes out? Subscribe to my newsletter here. I also subscribe to A LOT of […]
In mid-June, I signed up for the email lists of the 6 top-tier Republican presidential candidates. That list includes Donald Trump, Ron DeSantis, Nikki Haley, Tim Scott, Mike Pence and Chris Christie. I wrote about signing up for their lists and what I learned in the process. You can find that article here. I […]
A while back, a conservative organization acquired our email address and started spamming us with one of the worst email marketing programs we’ve ever seen. This was next-level bad. So bad in fact that we just had to write up some takeaways we could learn about writing better emails from their no-good-very-bad-what-is-even-happening-here email program. We […]
Google “political email” and you’ll find endless stories about how terrible it’s become. Campaigns — on both sides of the aisle — are buying and swapping lists and then spamming folks relentlessly, endlessly begging for dollars. Many of these campaigns aren’t even bothering to onboard new emails — warming them up with intros and soft […]
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