A while back, a conservative organization acquired our email address and started spamming us with one of the worst email marketing programs we’ve ever seen.
This was next-level bad.
So bad in fact that we just had to write up some takeaways we could learn about writing better emails from their no-good-very-bad-what-is-even-happening-here email program.
We covered 9 key takeaways:
1) Don’t Buy Email Lists
2) Onboard New Signups To Your List
3) Subject Lines Matter
4) Preview Text Also Matters
5) Spell Check Is Your Friend
6) Formatting Is Also Your Friend
7) Keep Your Calls To Action Clear
8) Preview Your Draft Before Sending
9) Write For Mobile… Or At Least For The Internet!
This episode of Hello Merge Tag was adapted from a blog post published in March. You can find that blog post – along with loads of screenshots – here.
We also mentioned a blog post that shared the story of a political campaign selling their email to a group that went on to open support one of their opponents. You can find that post here.
This episode also references an episode of our other podcast Step Up Your Social where we talked about using customized bitly links. You can find that episode here.
Listen to the full episode right here or wherever you stream podcasts.