FedEx has one of marketing’s most recognizable logos. It’s simple: take the first syllable of each word in their name. Federal Express becomes Fed Ex. Smash them together. Put them in the proper font. And voila: you have a well-known brand. But FedEx has long used color to differentiate which branch of their business their […]
Last week, I had the good fortune to attend the Democratic National Convention in Philadelphia. Needless to say, it was quite the experience. I saw and learned A LOT. While the DNC is all about politics, and quite a bit about policy, I want to reflect on what I learned regarding process. Here are a […]
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