In Episode 13 of #StepUpYourSocial, we discussed why you should be blogging.
Today let’s talk about how you should approach writing content for your blog.
In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:

  • The Goldilocks approach to finding good topic areas
  • How to make your content easy to skim
  • How to write for your audience, even if you’re not a great writer
  • The ideal length of a blog post (hint: it’s exactly how long it needs to be and not one word longer!
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There are three primary reasons you should be blogging to grow your brand:
1) It’s great for your SEO (Search Engine Optimization)
2) It positions you as an expert in your field
3) It creates endless bridges between your social media and your websiteIn this episode of #StepUpYourSocial, we dig into all three of these reasons, as well as how to approach creating content, the difference between timely and evergreen content… and a whole lot more!Tune
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