Say it ten times: “if it didn’t happen on social media, it didn’t happen.” Then say it a few more times, just for good measure. Make sure it’s fully ingrained. Then incorporate this simple lesson into your digital strategy. If it didn’t happen on social media, it didn’t happen.
Some things in our lives are simply too big for lower case letters. We should write that “my mom is great,” but just can’t help but afford her the respect of that capital M. “The President has arrived” isn’t correct, but it just feels right. For many years, I have awarded social media an honor it seemed to deserve. […]
This is a current Dr. Pepper display, in the entranceway at the Hy-Vee on East Washington Ave. Simply using cases of Dr. Pepper (red) set against cases of Diet Dr. Pepper (white), they found a really creative way to show their Wisconsin pride. They didn’t need special bottling or a massive banner; they simply incorporated […]
Whether your Facebook feed is made up mostly of your friends and family, organizations you support or businesses you like, chances are these days it’s full of lots of video. That’s not surprising. Facebook users are posting almost twice as much video to Facebook these days as as they did last year! In any given scroll […]
Enough F*#%ing Profanity! An engaged brand page on Facebook is a wonderful thing, it is a sign that people are engaging with you and your brand. They want to comment on your posts and share their thoughts about your content. It’s a positive sign that you are getting into their feeds. But an engaged page […]
Facebook has removed this feature. You can now schedule posts through Facebook.com/CreatorStudio or through 3rd party tools. I use a tool called Publer.io. Here’s a blog post where I walked through 10 reasons why I chose it as my go to social scheduler. If you run a Facebook brand page, there’s a decent chance that your […]
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