A while back, a conservative organization acquired our email address and started spamming us with one of the worst email marketing programs we’ve ever seen. This was next-level bad. So bad in fact that we just had to write up some takeaways we could learn about writing better emails from their no-good-very-bad-what-is-even-happening-here email program. We […]
The inaugural episode of Hello Merge Tag is now live! We checked in with Jacob Malinowski, a digital fundraiser with Goodman Campaigns, a firm dedicated to helping downballot, pro-choice candidates raise money through email, text and direct to donate ads. He was recently involved in the Janet For Justice race, as Janet Protasiewicz ran a […]
When it comes to digital marketing, I’m not one to punch down. Digital — like life — is hard. People are doing their best. There are going to be typos. And broken links. Formatting is going to occasionally fail you. It happens. But some digital programs are so bad, we would be remiss NOT to […]
Google “political email” and you’ll find endless stories about how terrible it’s become. Campaigns — on both sides of the aisle — are buying and swapping lists and then spamming folks relentlessly, endlessly begging for dollars. Many of these campaigns aren’t even bothering to onboard new emails — warming them up with intros and soft […]
My inbox used to cause me a ton of stress.It’s the place I talk to clients, colleagues and team members. But it’s also the place I hear from political campaigns, brands, non-profits, journalists and so much more.For many years, all of those emails would come into one single place and it was always so hard to know what I needed to work on now, and what could be put aside for later.But, as it turns out, Gmail has tools to help.These two simple tricks — that combined only take me moments […]
So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your […]
Kevin Nicholson is running in the Republican primary to take on Wisconsin Governor Tony Evers in November.In 2018 he ran in the Republican primary to take on Wisconsin Senator Tammy Baldwin.He didn’t win in 2018. His chances in 2022 are slim. Which is good – his politics are awful!But he’s running for higher office in my home state of Wisconsin – so of course I’m on his email list. (It’s part of my civic duty as a Wisconsin Digital Strategist to pay attention to such thin […]
A supporter spotlight is an opportunity for you to shine a light on one of your supporters and talk about how great they are. It can be a blog or a Facebook post, a short video on Instagram or whatever else makes sense for your brand. The primary thing is that you are shouting someone […]
Warren Buffett is a better writer than you for one simple reason: he knows his audience and he writes directly for them. Are you doing the same? Don’t write your content for “the world,” rather write it for an individual. Don’t try to make yourself *sound* smart. Try to make your reader *feel* smart. […]
You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page. The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page. In this episode: • We dive into […]
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