I’m on a lot of email lists. I recently did a roundup of Digital Marketing Newsletters I subscribe to. You can find that here. I’ll soon be doing a roundup of political newsletters I subscribe to. Want to know when that comes out? Subscribe to my newsletter here. I also subscribe to A LOT of […]
So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats.When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “thanks”?Too many brands overlook such key moments in their audience journey. In today’s episode of Step Up Your […]
A supporter spotlight is an opportunity for you to shine a light on one of your supporters and talk about how great they are. It can be a blog or a Facebook post, a short video on Instagram or whatever else makes sense for your brand. The primary thing is that you are shouting someone […]
You start a new Facebook brand page. It’s only natural to invite everyone you know to like the page. The problem is, you’re actually hurting your page’s future growth when you invite people who like you — but don’t care about your brand — to like your Facebook brand page. In this episode: • We dive into […]
Last week, I celebrated the birth of my new son. In Jewish tradition, a boy has a bris at day 8. A bris is a short ceremony where he is welcomed into the community and has his name announced to world (amongst other things 😳). My wife and I live in Madison, WI. Madison is our chosen […]
When you sit down to write a social media post, it’s easy to think about promoting your amazing, important and worthwhile message to the world — to make pronouncements that will change your audience’s behavior and blow their minds. Whether you are selling a product, promoting an event or even just sharing an interesting article […]
Recently, I spoke at Social Media Breakfast about Using Social Media to Build a Movement (Even Without a “Real” Budget or Staff). We covered many topics and concepts, but the one that seemed to garner the most buzz was the concept of the Digital Guide. So let’s break it down. What is a Digital Guide – An Overview […]
Recently I went into Madison Sourdough (on Willy St. on the Near East side). Great restaurant, amazing bread (obviously!). For those who haven’t been, it’s a pretty simple ordering process: you walk in, order at the counter, get a table number and then they bring your food to you. Nothing novel or groundbreaking. But their […]
Ready to tell your story in 30 seconds? You should be. Do you own a business? Work in sales? Have a cause for which you want people to volunteer or give money? Maybe you are in a band or have an upcoming art show? If there is any capacity in your life that involves sharing […]
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