Warren Buffett is a better writer than you for one simple reason: he knows his audience and he writes directly for them. Are you doing the same? Don’t write your content for “the world,” rather write it for an individual. Don’t try to make yourself *sound* smart. Try to make your reader *feel* smart. […]
Step Up Your Social Ep. 8 Social media can be an overwhelming place, especially when you feel like you don’t speak the language. You’re scrolling through your social channels and you see a bunch of random letters tacked together — TIL, FWIW, IMHO — it can be hard to even know where to start. So […]
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