People often tell me they don’t use Twitter because they can’t “say what they want to say in 140 characters.” That’s true, but probably not for the reason they think. While Twitter allows up to 140 characters, the average reader won’t get past the first 100. That’s right—tweets between 71 and 100 characters get a 17% higher […]
When you sit down to write a social media post, it’s easy to think about promoting your amazing, important and worthwhile message to the world — to make pronouncements that will change your audience’s behavior and blow their minds. Whether you are selling a product, promoting an event or even just sharing an interesting article […]
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