The Power of Microtargeting with Facebook Ads | Step Up Your Social Ep 4

If you run ads on Facebook without first building quality audiences, it’s like you’re standing in the street, throwing expensive flyers in the air, and hoping for the best.

Facebook offers you the opportunity to microtarget based on tons of different factors.

In this episode, we talk about the importance of microtargeting.

We will also cover the three different Facebook advertising audience types:
• Custom
• Lookalike and
• Saved

​We’ll cover what they are, how to build them, and why you should be using them to run ads on Facebook.

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